A lot of companies who want to extract the maximum value from sponsorship contracts find that experience and creativity are in short supply. To be honest, not many companies either have the expertise or the experience to know what exactly can be done effectively and create programmes that squeeze every ounce of value from a contract. Now, through a collaboration with Sports Media International and with input from former Barclays director of sponsorship, Nic Gault, Wild West is able to offer a full range of activation initiatives, from pitchside branding through to working with sports journalists. We have important joint experience in soccer, motorsport, sailing and athletics. Elements of the programme are likely to include web, electronic marketing, print materials, display and advertising, all of which can be handled very cost-effectively. For more, contact Jonathan Bancroft at Sports Media. Contact details can be found here: http://www.sports-media-intl.com/
The most important element in getting ROI from ANY sponsorship/partnership program is ACTIVATION! If a company doesn’t take an active, aggressive part in the program, they are wasting their money on the Sponsorship/Partnership. Any program that helps Companies understand this concept is a tremendous tool for successful sponsorship/partnership programs.
Well, in our experience it is. One unnamed sponsor of a national football league does virtually nothing to activate that sponsorship. That could be down to lack of expertise, to the prevailing thought that ‘PR does it all’, or to less than comprehensive advice.