Like many business-to-business companies, Inflexion know the importance of marketing, and marketing for this rapidly growing private equity company means two quite different things. First of all, they needed a shop window for their business, a place to show and explain what investments they are making and how they help companies to realise inherent or potential value. Then, they needed to make sure that their investors have access to information and know when important milestones are passed. The Inflexion web site helps do both. The public site showcases what the company offers and highlights their track record. A closed and password-protected area on the site gives investors access to the latest information on the funds in which they have invested. Finally, a tracking system provides the company with up to date information on where visitors to the site are going and the documents that investors like to download. If you’re thinking about private equity investment, check out Inflexion on www.inflexion.com. Smart identity too, isn’t it?
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