Building Stock Spirits as an International Brand

Ensuring consistency is vital in international markets

Stock Spirits is a company with a mission, to become Central Europe’s premier manufacturer of branded spirits. The company, which has manufacturing facilities in Italy, the Czech Republic and Poland, needed to establish its credentials as a leading brand, and an important part of the process was to develop, refine, and lay down rules for how it is used in all the markets around the world serviced by Stock. Wild West had a key role to play in this development, helping to guide corporate choices in terms of how the logo should appear, and how to gain consistency wherever the logo was to be reproduced – whether on stationery, presentations, on-pack branding or advertising. Wild West also developed and implemented the new look on the company’s seven different and multi-language web sites. Now, with this critical document in place, Stock is able to expand its presence into new markets, always with the understanding that its corporate signature will be faithfully reproduced, wherever in the world it appears. www.stockspiritsgroup.com