Monthly Archive for July, 2009

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Grassroots Sport Gets a Global Boost from Barclays

Barclays' Spaces for Sport initiative goes global, as this advertisement shows

Barclays' Spaces for Sport initiative goes global, as this advertisement shows

Barclays Spaces for Sports was a huge UK initiative, and now there’s more good news, as this campaign to provide sports venues in deprived areas goes global, first to South Africa and then to the US.

Spaces for Sport provides not only for the building or refurbishment of outdoor sports facilities, it also provides funding for local administrators – to give these new facilities an important boost, especially in the early days of use. So far, new facilities have been provided up and down the UK and the scheme, which is monitored by Manchester University, is already making its presence felt, helping young people to learn important lessons about life, or just to let off steam in an environment which is supportive and challenging at the same time. Wild West has been working on reports and bulletins from the programme, and now has created this advertising, the launch of the transition from a national programme to an international one. This is an amazing piece of community help from one of the world’s leading banks, and shows how the financial business community can help locally and globally. www.barclays.com/community/spacesforsports/

Building Stock Spirits as an International Brand

Branding guidelines for Stock Spirits
Branding guidelines for Stock Spirits
Ensuring consistency is vital in international markets
Ensuring consistency is vital in international markets

Stock Spirits is a company with a mission, to become Central Europe’s premier manufacturer of branded spirits. The company, which has manufacturing facilities in Italy, the Czech Republic and Poland, needed to establish its credentials as a leading brand, and an important part of the process was to develop, refine, and lay down rules for how it is used in all the markets around the world serviced by Stock. Wild West had a key role to play in this development, helping to guide corporate choices in terms of how the logo should appear, and how to gain consistency wherever the logo was to be reproduced – whether on stationery, presentations, on-pack branding or advertising. Wild West also developed and implemented the new look on the company’s seven different and multi-language web sites. Now, with this critical document in place, Stock is able to expand its presence into new markets, always with the understanding that its corporate signature will be faithfully reproduced, wherever in the world it appears. www.stockspiritsgroup.com