Monthly Archive for September, 2009

Page 2 of 2

Premier League News

Published on September 7, 2009 in Marketing and Sport. 0 Comments Tags: , , , , , , .
Standout photography lifts Barclays magazine
Standout photography lifts Barclays magazine

Wild West has just redesigned the covers of the Barclays soccer magazine that carries news and views about the Barclays Premier League, widely acknowledged now to be the most competitive, and certainly the most popular, club soccer championship in the world. Barclays is a long-standing supporter of the Premier League and is an active and effective sponsor, helping to widen its appeal internationally, as well as at home. The Barclays Premier League is a key component of Barclays marketing plans which are designed to cement its position as one of the world’s leading financial institutions.

Sponsorship. Now the Work Begins

Published on September 2, 2009 in Marketing and Sport. 0 Comments Tags: , , , , , , , .
Barclays are proud sponsors of the Premier League in England
Barclays are proud sponsors of the Premier League in England

Companies use sponsorship for all kinds of reasons, from brand-building to establishing recognition and status in new geographies.

Whatever the reason though, it’s often how those companies use the sponsorship benefits they’ve bought, that determines how successful they are.

Barclays’ sponsorship of the English Premier League is a case in point. They’re not content just to sit their logo alongside that of the Premier League, or to invite some key clients along to a match. Their programme includes a web site, market research into attitudes of fans, internal displays, a comprehensive PR and journalist program, and a whole lot more. Wild West help Barclays with just a small proportion of these ‘activation’ programmes (in terms of design and print, display, web design and some other things!), but we’re very pleased to contribute our skills to help maximise the commercial value of the sponsorship opportunity on an international scale.