- Barclays are proud sponsors of the Premier League in England
Companies use sponsorship for all kinds of reasons, from brand-building to establishing recognition and status in new geographies.
Whatever the reason though, it’s often how those companies use the sponsorship benefits they’ve bought, that determines how successful they are.
Barclays’ sponsorship of the English Premier League is a case in point. They’re not content just to sit their logo alongside that of the Premier League, or to invite some key clients along to a match. Their programme includes a web site, market research into attitudes of fans, internal displays, a comprehensive PR and journalist program, and a whole lot more. Wild West help Barclays with just a small proportion of these ‘activation’ programmes (in terms of design and print, display, web design and some other things!), but we’re very pleased to contribute our skills to help maximise the commercial value of the sponsorship opportunity on an international scale.
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