Putting privileged information on your web site, probably in a password-protected area, has advantages beyond treating special clients in a special way. Because each password is linked to a particular person or company, you can track very closely statistics like:
- how often did each one visit the site (if at all)?
- what files did they download? (and so what are the hot topics for that individual?)
- what pages did they visit?
These kind of statistics can be interesting when trying to assess how and why shareholders, investors, journalists and others behave as they do, and can be important for your sales and management processes, as well as providing valuable input to a sales team or marketing campaign.
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