Monthly Archive for May, 2010

The Perfect 10

Published on May 26, 2010 in Advertising. 0 Comments Tags: Activation, ad, advertisement, Barclays, football, FWA, Soccer, sponsorship, Sport, Wayne Rooney, WildWest design.

Who else but Wayne Rooney was going to win this year’s Football Writers’ Award? He has been, as almost everyone agrees, this year’s most consistent and most consistently impressive player.

The Barclays ad for the Football Writers' Award Dinner

Wayne Rooney has made the Manchester United number 10 shirt his own this season and that’s what the Barclays advertisement in the evening’s dinner programme was keen to underline, making Rooney “the Perfect 10″.

Of course, we’re now all hoping that Wayne Rooney will go on and show his remarkable talents at international level in the World Cup, which starts on June 11 this year in South Africa.

England boss Fabio Capello seems to put Rooney’s name first on his team sheet this season, and if he can stay fit, he could yet play a big role in England’s success.

The Barclays ad for the night was of course designed and produced by WildWest design.

Citroën Racing, World Rally Champions

Published on May 26, 2010 in Marketing and Sport. 3 Comments Tags: Activation, Citroen Racing, Jonathan Bancroft, SMI, sponsor prospectus, sponsorship, Sports Media International, WildWest design, World Rally Champions, WRC.

Citroën Racing, are the World Rally Champions, and now they have a sponsor prospectus that matches their amazing track record of success since 2000.

Citroën Racing's new sponsor prospectus, designed and written by WildWest

Designed, written and produced by WildWest, this comprehensive document (it runs to around 50 pages) gives anyone involved with commercial sponsorship on an international basis, a unique insight into the value proposition that Citroën Racing are able to provide.

The prospectus was designed and produced on behalf of Citroën, and their sales and marketing agency, SMI.

SMI are based in Spain and run by motorsport expert Jonathan Bancroft. Jonathan and his team have represented a number of companies and ventures and are now working on a number of football initiatives too.

If you are interested in supporting Citroën in their future competition in teh World Rally Championship and would like to see a copy of the Citroën prospectus, then please do get in touch with SMI.

Duke Street supports 2e2 acquisition

Published on May 19, 2010 in Finance and investment. 0 Comments Tags: Duke Street, private equity.

Long-standing WildWest client, Duke Street, is supporting its portfolio company 2e2 in its acquisition of Morse plc, the listed IT services company.

Sometimes, it doesn’t hurt to state the obvious

Published on May 19, 2010 in Corporate and Design. 0 Comments Tags: design partner, design resources, designers, emailer, Marketing, new client, postcard, Web, wild west design.

We’ve been sending out some postcards and emailers recently. Like this one…

Stating the obvious. Are your design people really up to speed?

Our point, to put it bluntly, is that sometimes design companies get a little too comfortable with their clients.

Perhaps they don’t go the extra mile with a new proposal. Perhaps they don’t always search for the best value. Perhaps their creativity isn’t all that it should be, if only because they’ve done it so many times before.

At Wild West, we know that we’re as prone to these issues as anyone else, and so we work doubly hard to keep things fresh, our standards high, and offer the best value for money we can.

But, just like a country sometimes needs a new government, sometimes a company needs a new design partner. And when they do, we’re here.

What you get with Wild West is a small, dedicated team, with design, programming and copy skills all in-house. You’ll see lots of our work throughout this blog, or go to our main site and download our credentials document.

If you like what you see, then maybe you should think about getting in touch? You’ll find us professional, friendly and very keen to do a great job for you.

Stock Spirits – Award-winner expands

Published on May 18, 2010 in Corporate and Web. 0 Comments Tags: central Europe, drinks, modX, Orzel vodka, Stock, Stock Spirits.

Stock Spirits, the internationally-focused manufacturer of branded drinks, now has a set of 10 websites, including national sites covering all their existing and new sales territories.

Orzel vodka. Stock's flagship brand in the USA

Italy, Poland, the Czech Republic, Bosnia-Herzegovina, Slovenia, USA, are all national areas covered by the set of Wild West-designed and implemented web sites. And then there are sites dedicated to the work of Stock Spirits Group, and International Sales.

For a company that has only existed for a few years, they have come a long way in a very short time.

What is possibly more remarkable is that Stock are able to maintain and update all their sites through an implementation of ModX open-source software. The software allows Stock staff in the UK and in the international territories to amend their sites as they need, adding press releases, posting new packaging or bottle shots, and of course, adding to the range of Stock cocktail recipes which are suggested throughout the Stock Spirits group site. Since all of the national sites are provided in two, and sometimes three, languages maintenance would otherwise have been a big task.

Wild West undertakes periodic ‘refresher’ training to help get new staff up to speed and to ensure that all staff who need to have up to date skills.

Find Stock Spirits at www.stockspiritsgroup.com. For international sites, follow the links.

Tectura Show ‘Real-World’ Expertise

Published on May 13, 2010 in Advertising and Corporate. 0 Comments Tags: Advertising, Amcol case study, banner advertising, CRM, ERP, Microsoft Dynamics, Poupart case study, supply chain, Tecnology advertising, Tectura, www.tectura.co.uk, www.tectura.com.

Tectura UK, whose business is implementing Enterprise Resource Planning (ERP) applications, principally built around Microsoft Dynamics NAV and Microsoft Dynamics AX, have implemented a new specialist press advertising campaign through Wild West design.

The first of Tectura's new press ads

The campaign features two very different clients of Tectura UK, Poupart and Amcol.

Poupart deliver fresh produce to the UK’s supermarkets, and, as the ad copy states, ‘they are masters of a tight and dynamic supply chain, where delays cost money, as well as reputations.’

Amcol’s business is built around the extraction of natural resources, and then processing them in readiness for their use in products as diverse as nappies and lubricants.

Both creative executions stress the very practical advantages that the Tectura applications are bringing to both companies – tracking and traceability in the case of Poupart, moving to one integrated system across multiple locations in the case of Amcol. In both instances, the new business systems were built around Microsoft Dynamics NAV software, for which Tectura is a Gold-certified partner.

Tectura have a very strong yet adaptable corporate look and feel and both of the press ads created by Wild West have been implemented within that framework. Wild West, who have a track record in working with hi-tech companes, wrote the copy for the ads and for a complementary set of internet banners.

More on Tectura and their ERP and CRM capabilities at www.tectura.co.uk

Chelsea Champions

Published on May 10, 2010 in Brand and identity, Corporate and Sport. 0 Comments Tags: Arsenal, banners, Barclays, Barclays Premier League, celebrations, Champions, Chelsea, flags, Man U, ribbons, Spurs, Tottenham.

The final day of the Barclays Premier League and Chelsea deservedly become champions.

Champion football by Chelsea. Banners, flags and ribbons by Wild West

It’s a busy time for Wild West, because we have to be ready for what might happen on the final day of the season, as well as what actually does happen.

So when – like yesterday – the issue is in doubt, we have a lot of shipments to be made.

And we’re not just congratulating the champions. Runners-up Manchester United get their kit of banners and flags and so too, do Arsenal and Tottenham, who will be England’s other representatives in the Champions League next season.

PFA Awards Branded ‘Barclays’ by Wild West

Published on May 7, 2010 in Brand and identity, Corporate, Display and Sport. 0 Comments Tags: Activation, Barclays, branding, Display, Event branding, football, PFA, PFA Awards, PFA Awards dinner, Premier League, Soccer, sponsorship, Sport, www.barclaysfootball.com.

Each year, Wild West (as part of its work for Barclays) puts a complete set of display equipment into some rather nice large hotels in order to cement awareness of Barclays’ status as the sponsoring company of the Premier League in England.

Giant banners at the PFA Awards Dinner

The PFA Awards Dinner is one of these events.

The dinner is an essential part of the end-of-season celebrations, and is held just before the winners of the Premier League trophy can be known for certain.

The awards themselves, which have been won in the past by Kevin Keegan, Cristiano Ronaldo and David Beckham, are particularly prized by the winners, because they are awarded on the basis of votes amongst the players’ fellow professionals.

This year (2010) Awards were given to Wayne Rooney (Player of the Year), James Milner (Young Player of the Year) and Lucas Radebe (Special Award).

Wayne Rooney (centre), James Milner (right) and Lucas Radebe (left) pictured with their 2010 Awards

In this World Cup Year, to be hosted in South Africa, it seems particularly appropriate that Lucas Radebe has been honoured with an award. A South African, he has for many years rendered stalwart services to his English club, Leeds United, before injury forced him to give up the game.

You can read more about Barclays and their involvement with the Premier League in England at www.barclaysfootball.com and specifically about the PFA Awards at www.premierleague.com/page/Magazinedettail/0,,12306~2035490,00.html

Brands2Life – 10 Years Old!

Published on May 7, 2010 in Brand and identity and PR. 0 Comments Tags: Brands2Life, design, PR, PR Agency, Technology PR, Telecomms PR, www.brands2life.com.

Gosh, it’s 10 years since we designed the logo for a new PR company called Brands2Life.
Now, they are one of the most successful PR outfits around with a client list that is based in technology and telecomms, but stretches a long way into other areas too.

And they are still a client of Wild West! Over the years, we’ve worked on web, advertising, direct marketing, print design and display projects for the agency directly and for its clients.

We would like to add our congratulations to Giles Fraser and Sarah Scales, who have made Brands2Life such a success over 10 years.

Inflexion – Buyout House of the Year

Published on May 7, 2010 in Finance and investment. 0 Comments Tags: buyout, buyout award, buyout house, BVCA, finance, financial, Inflexion, private equity, Real Deals, Viking Moorings, Web, web design, web site, website, www.inflexion.com.

Inflexion Private Equity (a Wild West client for many years, ever since we designed their new logo) have triumphed at The Private Equity Awards, hosted by the BVCA (the British Venture Capital Association) and Real Deals, being named Buyout House of the Year.

The judges praised Inflexion for its outstanding performance in what was a challenging year for the private equity industry.

Key achievements included the market beating returns on the exit of Viking Moorings, the ability to raise a co-investment fund and securing new investments in exciting growth businesses.

Winning against prestigious competition, including HgCapital, LDC and Charterhouse, the judges said their decision was unanimous.

More at www.inflexion.com, the web site also designed and programmed by Wild West.