Tectura UK, whose business is implementing Enterprise Resource Planning (ERP) applications, principally built around Microsoft Dynamics NAV and Microsoft Dynamics AX, have implemented a new specialist press advertising campaign through Wild West design.
The first of Tectura's new press ads
The campaign features two very different clients of Tectura UK, Poupart and Amcol.
Poupart deliver fresh produce to the UK’s supermarkets, and, as the ad copy states, ‘they are masters of a tight and dynamic supply chain, where delays cost money, as well as reputations.’
Amcol’s business is built around the extraction of natural resources, and then processing them in readiness for their use in products as diverse as nappies and lubricants.
Both creative executions stress the very practical advantages that the Tectura applications are bringing to both companies – tracking and traceability in the case of Poupart, moving to one integrated system across multiple locations in the case of Amcol. In both instances, the new business systems were built around Microsoft Dynamics NAV software, for which Tectura is a Gold-certified partner.
Tectura have a very strong yet adaptable corporate look and feel and both of the press ads created by Wild West have been implemented within that framework. Wild West, who have a track record in working with hi-tech companes, wrote the copy for the ads and for a complementary set of internet banners.
More on Tectura and their ERP and CRM capabilities at www.tectura.co.uk
0 Responses to “Tectura Show ‘Real-World’ Expertise”