Digital billboard in the US
The world is becoming digital. Everywhere you look, technologies are converging on a digital future. It’s already happened with music. With broadcast media, it’s begun. Now it’s happening in what were traditional print media, like outdoor.
Some years ago, our award-winning tradition began with an outdoor campaign we put together for Barclaycard (it won gold, silver and bronze in that year’s Money Marketing Awards). Today, the requirements for implementation might well include digital media as campaigns run in press, outdoor and display are taken into websites, web banners and social media.
Since the time of those awards, we’ve invested in the possibilities of digital – on the web, but elsewhere too. And when – as they inevitably will – new digital requirements emerge, we’re ready.
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