We’re often asked about SEO – search engine optimisation – for the websites we design, build and maintain. It has the reputation of being a very special black art, almost a branch of magic, something only a very few sorcerers actually understand.
The facts of course, are different. Search engines like sites that don’t try to cheat them, sites that are built to standards, have good and consistent content (and so get visited) and have links in and out which people use.
Adding a good and content-rich blog can help, especially if you are prepared to comment on industry issues (and do a little more than to plug your own products and services).
Using social media and connectivity tools like Twitter and Linked In can help too, but are best utilised when you talk about industry topics.
Finally, improvements come by finding out what works and what doesn’t and that means using measurement tools (probably more than one!) like Google Analytics and Webalizer. Our tip would be to look at trends, not just numbers.
Getting the best out of the web means putting the best you can into it. Keep your website updated, keep the content fresh, and keep tracking what’s going on. Those are the essential components of any SEO plan.
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