Monthly Archive for January, 2011

BTG Pactual wins Best Global Macro Fund

Capa2We’re sending our best congratulations to our clients at BTG Pactual.

BTG Pactual last night won the EuroHedge award for Best Global Macro Fund in 2010. They were awarded their prize at the prestigious EuroHedge Dinner.

BTG Pactual a Brazilian-based investment bank, the largest in South America. Wild West has been working with BTG Pactual for some time, helping them with stakeholder communications and other issues where our design skills have real value.

Altassets says Stock Spirits for sale – at £1bn

Orzel vodka - becoming popular in the USA

Orzel vodka – becoming popular in the USA

According to a report in Altassets magazine, our client Stock Spirits is up for sale, with an asking price of around £1bn. Stock manufactures branded spirits from sites in central Europe, including its best-selling Czysta de Luxe and Orzel vodkas.

Stock is owned by investment company Oaktree Capital, who are apparently keen to cash in on the progress that Stock has been able to make over the past few years.

Stock was just beginning its remarkable transformation when we helped the company revitalise and define its logo and logo useage. We also designed and built ten websites for the various operating companies around Europe, all with a common look and feel, but allowing for regional differences, one of the most important of which was language. Several of the sites allow viewing in two languages, some in three, but everything has that consistent and high-quality look that Stock were aiming for.

We’d like to think that at least some of that £1billion is down to the classy websites we provided for each of the group companies.

Go to www.stockspirits.com for more.

Website maintenance – a different view

Web maintenance and updating is one of those subjects that splits clients down the middle. Some of them just say, “You do it,” and we do. Others say, “No. We’d like to have the opportunity to update some or all of our site.”

Our 'Dynamics in the Cloud' website for Tectura was built using WordPress.

Our 'Dynamics in the Cloud' website for Tectura was built using WordPress.

Those in the latter group, sometimes have a different option (if we know that is what they’re going to need from the outset!); we can build their site (or microsite) using the wonderful toolset provided by WordPress.

This blog is (of course) built in WordPress, but there are plenty of customised WordPress sites all over the world that you would be hard-pressed to spot, and because WordPress was built for bloggers, it is amazingly easy to update – even for non-specialist users like me!

WordPress gives those who want to have it, complete control over the pages that make up their site. They can add graphics, sound or video. They can provide links to other pages and other sites. Best of all, they can provide the complete information on a page that will help it to be found by search engines very easily.

Sites built in this way are ideal for a topical occasion (a product launch perhaps or a sales conference) and because they are so easy to add to or amend, marketing and PR people really like them. Especially when the new site can be shown to really add to traffic – and, yes, you get an inbuilt traffic monitor too!

If you would like to find out more about this option, please get in touch.

Just heard…

The Barclays Premier League debit card, designed by WildWest

The Barclays Premier League debit card, designed by WildWest

….that our design for a Barclays football Visa Card is being introduced throughout Africa. This is the latest in a number of promotional resources we’ve designed for Africa, where Barclays has a big presence and football is very popular.

Barclays Footy Goes YouTube

Barclays Football TV

You can follow the official sponsor of the English Premier League now on Twitter (search for Barclays Footy) and you can see all the great things that Barclays are doing for the game on YouTube too.

The Barclays Premier League has to be one of the most popular national leagues in the world and Barclays is helping to bring it closer to more and more international audiences.

At Wild West, we’re incredibly proud that our design work (in electronic and print media) is now being seen by huge numbers of people around the world, and helping to underline too our status as a great source of design in the world of football, sport and sponsorship.

Barclays football is also on the web (of course!) at www.barclaysfootball.com