Whenever we design and build a web site, the question of web traffic comes up.
‘What do you think about SEO? How are we going to get better results in search engines?’
Now, there are some things you should absolutely do to try and improve the likelihood of your site being found, but they aren’t complex and good clean code, clearly labelled, will help.
Beyond that, it seems, there’s widespread belief in something like a Harry Potter solution to the problem. Sadly, on the web as in life, wizardry isn’t the answer. Instead, try hard work and perseverance.
View your website like a magazine, competing for readership, rather than an annual report or a corporate brochure and you’ll be getting on the right track. If people want the content you provide, you’ll get more traffic, more comments on your blog, more engagement with the market, and that’s what you built your web site for, isn’t it?
Three important steps:
- measure traffic all the time. Only when you know what’s happening, can you do something to improve things
- add a blog, and use it to provide advice, help and encouragement, based on your expertise
- keep updating content in the site. Add current testimonials that illustrate how your products or services add value to your clients
Doing these three things continuously will do more than any amount of ‘wizardry’.
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