Sometimes marketing works only slowly. Often results come in inverse proportion to the value of the deal. It’s just not everyday that you can point to direct marketing results such as those we achieved for Ariba a few years back. (See the Direct Marketing section on this blog for details of that).
So, it was nice to see that our marketing initiative for a barristers’ chambers called Hardwicke had finally paid dividends. This is what Legal Week had to say: “In an unusual move, Veolia, the French utility giant has also added a barristers’ chambers to its external legal line-up for the first time, with Hardwicke Chambers winning the appointment”.
Four years ago, we worked with Hardwicke on a campaign to position them as an organisation ready to take advantage of new rules under which barristers could be instructed direct. At the time, they had a lot of press coverage, and although they saw their profile build, there was little we could point to as a tangible result.
Well, now, there’s direct evidence that our initiative opened doors, and Hardwicke’s ground breaking arrangement is a direct outcome of that work, conducted with Hardwicke’s Ann Buxton and their PR firm.
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