We’ve been helping our firiends at the leading PR agency, Brands2Life, this month, helping them to create an ad dramatising one of their most spectacular achievements!
The agency was asked to deliver a high impact launch for the introduction of the new Nikon 1 camera. Their campaign of six-metre high hands in capital cities across Europe certainly delivered.
Our ad for the agency just takes that dramatic statement and puts it on the page.
World Emergency Relief – helping alleviate poverty
We recently put together this ad for World Emergency Relief, largely because a friend of a friend asked us to.
It is a very worthy cause though, and we’re showing it here just in case any of our visitors to the WildWest blog can help. We – and World Emergency Relief – would be very grateful if you can.
If you can help, please go here to find out more: www.wer-uk.org
Barclays’ commitment to the Premier League in England is reinforced by the Bank’s determination to use the power of the most viewed club football league to extend its brand and reputation into countries and territories where it is now gaining significant market traction.
WildWest Design has produced a number of creative treatments (like the one shown here) promoting the Barclays Premier League, and Barclays products, in African countries. The overall goal is of course to reinforce and extend Barclays’ brand reach and its customer base across Africa, where the Premier League is already attracting big TV audiences and has a large established fan base, thanks in part to the many world stars from Africa who are now playing in the Premier League in England.
Diane Abbott is a feisty and combative personality, the first black woman to be elected as an MP and who is now trying to secure as many votes as she can in the ballot for the next leader of the Labour Party. We hope that the campaign leaflet and advertising we produced as a part of her campaign will be giving Labour party members a good idea of what they might expect from Diane as leader of the party.
Toyota ad from the US
Bet Toyota regrets pulling stunts like this in the light of all those recalls. Bad taste advertising can get you noticed, but as someone once said, to have your ad stand out, all you need do is put a gorilla in a bathing suit.
For us, an intelligent and credible proposition is the place to start. Humour is one thing, but, like photos of a smiling Tony Hayward, bad taste can come back and bite when things go wrong.
Some PR agencies like to invest in their own in-house design capabilities. Others either aren’t of a sufficient size, or they just like to choose the right designers for the right project. After all, design, like a pair of shoes, doesn’t come in one size for everyone.
Even a big agency like financial specialists FD have been known to look to WildWest for design and programming skills, and over the years, we’ve worked variously for Brands2Life, Octopus (and their Loudhouse research subsidiary), Bite, Lexis and Hill and Knowlton.
The projects have included everything from interview sets for British Lions rugby, through to client magazines, props for photoshoots, websites and advertising. Some of these companies have come to us because of our particular knowledge of sponsorship and sponsorship activation; others for more general help, or to ask whether something they have in mind is actually feasible.
Zelens are one of those companies who know their target market.
If you find yourself sitting in a Ferrari today, and you’re female and concerned about the look of your skin, you probably won’t want us to tell you that Zelens products occupy the higher reaches of the scientifically-based (and expensive!) end of the market for skin care products.
The Zelens website (which WildWest designed and implemented for them) uses JShop technology to make it a true eCommerce site with all the facilities a company selling to an international market would need.
Security, shipping, credit card administration, tracking orders are all handled from within the JShop system, providing a full retail system at a very affordable price.
If you would like to know more about eCommerce possibilities for your company and its products, please do get in touch.
Digital billboard in the US
The world is becoming digital. Everywhere you look, technologies are converging on a digital future. It’s already happened with music. With broadcast media, it’s begun. Now it’s happening in what were traditional print media, like outdoor.
Some years ago, our award-winning tradition began with an outdoor campaign we put together for Barclaycard (it won gold, silver and bronze in that year’s Money Marketing Awards). Today, the requirements for implementation might well include digital media as campaigns run in press, outdoor and display are taken into websites, web banners and social media.
Since the time of those awards, we’ve invested in the possibilities of digital – on the web, but elsewhere too. And when – as they inevitably will – new digital requirements emerge, we’re ready.
70% response? Impossible! (or not?)
Who else but Wayne Rooney was going to win this year’s Football Writers’ Award? He has been, as almost everyone agrees, this year’s most consistent and most consistently impressive player.
The Barclays ad for the Football Writers' Award Dinner
Wayne Rooney has made the Manchester United number 10 shirt his own this season and that’s what the Barclays advertisement in the evening’s dinner programme was keen to underline, making Rooney “the Perfect 10″.
Of course, we’re now all hoping that Wayne Rooney will go on and show his remarkable talents at international level in the World Cup, which starts on June 11 this year in South Africa.
England boss Fabio Capello seems to put Rooney’s name first on his team sheet this season, and if he can stay fit, he could yet play a big role in England’s success.
The Barclays ad for the night was of course designed and produced by WildWest design.