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	<title>Word West &#187; Brand and identity</title>
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	<link>http://www.designwildwest.com/blog</link>
	<description>Wild West&#039;s design and marketing blog</description>
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		<title>Brand-building or response?</title>
		<link>http://www.designwildwest.com/blog/2011/06/brand-building-or-response/</link>
		<comments>http://www.designwildwest.com/blog/2011/06/brand-building-or-response/#comments</comments>
		<pubDate>Tue, 07 Jun 2011 11:00:46 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Brand and identity]]></category>
		<category><![CDATA[Direct]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[direct response]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1528</guid>
		<description><![CDATA[Short term needs and long term requirements &#8211; how do you fit both together in  a coherent marketing strategy? Today, brand management is more complex than ever, and for business-to-business brands, where decision horizons tend to be more distant, there&#8217;s a continued conflict between gaining response and pursuing the longer term goal of brand engagement. [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2011/06/brand-building-or-response/' addthis:title='Brand-building or response? ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<item>
		<title>Altassets says Stock Spirits for sale &#8211; at £1bn</title>
		<link>http://www.designwildwest.com/blog/2011/01/altassets-says-stock-spirits-for-sale-at-1bn/</link>
		<comments>http://www.designwildwest.com/blog/2011/01/altassets-says-stock-spirits-for-sale-at-1bn/#comments</comments>
		<pubDate>Wed, 19 Jan 2011 11:56:12 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Brand and identity]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Altassets]]></category>
		<category><![CDATA[Czysta de Luxe vodka]]></category>
		<category><![CDATA[Oaktree Capital]]></category>
		<category><![CDATA[Orzel vodka]]></category>
		<category><![CDATA[Stock Spirits]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1455</guid>
		<description><![CDATA[Stock Spirits, whose websites were designed by WildWest, is being put up for sale by Oaktree Capital, according to reports<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2011/01/altassets-says-stock-spirits-for-sale-at-1bn/' addthis:title='Altassets says Stock Spirits for sale &#8211; at £1bn ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2011/01/altassets-says-stock-spirits-for-sale-at-1bn/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rumours of a celebration?</title>
		<link>http://www.designwildwest.com/blog/2010/10/rumours-of-a-celebration/</link>
		<comments>http://www.designwildwest.com/blog/2010/10/rumours-of-a-celebration/#comments</comments>
		<pubDate>Fri, 29 Oct 2010 11:25:22 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Brand and identity]]></category>
		<category><![CDATA[Corporate]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[branded drinks]]></category>
		<category><![CDATA[eastern Europe]]></category>
		<category><![CDATA[international sales]]></category>
		<category><![CDATA[Stock Spirits]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1409</guid>
		<description><![CDATA[Stock Spirits is becoming Central Europe's largest producer of branded drinks<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/10/rumours-of-a-celebration/' addthis:title='Rumours of a celebration? ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Barclays &#8211; Using the Power of Football</title>
		<link>http://www.designwildwest.com/blog/2010/10/barclays-using-the-power-of-football/</link>
		<comments>http://www.designwildwest.com/blog/2010/10/barclays-using-the-power-of-football/#comments</comments>
		<pubDate>Thu, 21 Oct 2010 09:50:21 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand and identity]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Activation]]></category>
		<category><![CDATA[Barclays]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Soccer]]></category>
		<category><![CDATA[sponsorship]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1399</guid>
		<description><![CDATA[WildWest Design has been creating press ads built around Barclays' sponsorship of the Premier League for use in Africa. Barclays is using them to strengthen brand values and increase product sales internationally.<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/10/barclays-using-the-power-of-football/' addthis:title='Barclays &#8211; Using the Power of Football ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Source Foods</title>
		<link>http://www.designwildwest.com/blog/2010/08/source-foods/</link>
		<comments>http://www.designwildwest.com/blog/2010/08/source-foods/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 16:41:21 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Brand and identity]]></category>
		<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Display]]></category>
		<category><![CDATA[Chiswick Park]]></category>
		<category><![CDATA[lunch]]></category>
		<category><![CDATA[lunchtime]]></category>
		<category><![CDATA[Richmond]]></category>
		<category><![CDATA[Source foods]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1368</guid>
		<description><![CDATA[Wild West is helping Source foods to refine its image<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/08/source-foods/' addthis:title='Source Foods ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Barclays New York Challenge</title>
		<link>http://www.designwildwest.com/blog/2010/07/barclays-new-york-challenge/</link>
		<comments>http://www.designwildwest.com/blog/2010/07/barclays-new-york-challenge/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 10:40:45 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Brand and identity]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Activation]]></category>
		<category><![CDATA[Barclays]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[New York Challenge]]></category>
		<category><![CDATA[Soccer]]></category>
		<category><![CDATA[sponsorship]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1328</guid>
		<description><![CDATA[The Barclays New York challenge is a curtain raiser to the Barclays Premier League season, taking place in the US.<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/07/barclays-new-york-challenge/' addthis:title='Barclays New York Challenge ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Design for PR</title>
		<link>http://www.designwildwest.com/blog/2010/07/design-for-pr/</link>
		<comments>http://www.designwildwest.com/blog/2010/07/design-for-pr/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 14:54:16 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand and identity]]></category>
		<category><![CDATA[Display]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Barclays]]></category>
		<category><![CDATA[Barclays spaces for sports]]></category>
		<category><![CDATA[magazine]]></category>
		<category><![CDATA[photoshoot]]></category>
		<category><![CDATA[props]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1311</guid>
		<description><![CDATA[WildWest has used its design skills to help many PR firms to develop promotional resources for clients.<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/07/design-for-pr/' addthis:title='Design for PR ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2010/07/design-for-pr/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>JShop = easy and instant international trading!</title>
		<link>http://www.designwildwest.com/blog/2010/07/jshop-international-trading/</link>
		<comments>http://www.designwildwest.com/blog/2010/07/jshop-international-trading/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 14:21:10 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand and identity]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[anti-ageing]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[jshop]]></category>
		<category><![CDATA[Marko Lens]]></category>
		<category><![CDATA[retail site]]></category>
		<category><![CDATA[skin care]]></category>
		<category><![CDATA[wild west design]]></category>
		<category><![CDATA[Zelens]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1294</guid>
		<description><![CDATA[Zelens anti-ageing products sell around the world. The company's website -designed by Wild West - is a full retail outlet, using JShop technology.<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/07/jshop-international-trading/' addthis:title='JShop = easy and instant international trading! ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2010/07/jshop-international-trading/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wild West &#8211; Helping out the Madrid bid</title>
		<link>http://www.designwildwest.com/blog/2010/07/wild-west-helping-out-the-madrid-bid/</link>
		<comments>http://www.designwildwest.com/blog/2010/07/wild-west-helping-out-the-madrid-bid/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 15:18:00 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Brand and identity]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[2018]]></category>
		<category><![CDATA[Activation]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[golf]]></category>
		<category><![CDATA[launch event]]></category>
		<category><![CDATA[Lexis]]></category>
		<category><![CDATA[Madrid]]></category>
		<category><![CDATA[press launch]]></category>
		<category><![CDATA[Ryder Cup]]></category>
		<category><![CDATA[Seve Ballesteros]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1277</guid>
		<description><![CDATA[Wild West designed and produced branded clothing and other material for a press conference on Spain's bid for the Ryder Cup<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/07/wild-west-helping-out-the-madrid-bid/' addthis:title='Wild West &#8211; Helping out the Madrid bid ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2010/07/wild-west-helping-out-the-madrid-bid/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Great design &#8211; It all adds up</title>
		<link>http://www.designwildwest.com/blog/2010/06/great-design-it-all-adds-up/</link>
		<comments>http://www.designwildwest.com/blog/2010/06/great-design-it-all-adds-up/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 16:30:28 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Brand and identity]]></category>
		<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[design inspiration]]></category>
		<category><![CDATA[Hatton Grange]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[start-up]]></category>
		<category><![CDATA[Stock Spirits]]></category>
		<category><![CDATA[venture-backed]]></category>
		<category><![CDATA[web site]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1156</guid>
		<description><![CDATA[Great design should be accessible to every company, no matter how small or new, but it has to be implemented consistently to have the desired effect.<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/06/great-design-it-all-adds-up/' addthis:title='Great design &#8211; It all adds up ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>1</slash:comments>
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