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	<title>Word West &#187; Corporate</title>
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	<link>http://www.designwildwest.com/blog</link>
	<description>Wild West&#039;s design and marketing blog</description>
	<lastBuildDate>Mon, 30 Jan 2012 10:36:18 +0000</lastBuildDate>
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		<title>Brands2Life &#8211; a European drama</title>
		<link>http://www.designwildwest.com/blog/2012/01/brands2life-a-european-drama/</link>
		<comments>http://www.designwildwest.com/blog/2012/01/brands2life-a-european-drama/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 10:32:32 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Corporate]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Brands2Life]]></category>
		<category><![CDATA[european]]></category>
		<category><![CDATA[Nikon 1 Launch]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1672</guid>
		<description><![CDATA[We&#8217;ve been helping our firiends at the leading PR agency, Brands2Life, this month, helping them to create an ad dramatising one of their most spectacular achievements! The agency was asked to deliver a high impact launch for the introduction of the new Nikon 1 camera. Their campaign of six-metre high hands in capital cities across [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2012/01/brands2life-a-european-drama/' addthis:title='Brands2Life &#8211; a European drama ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		</item>
		<item>
		<title>We&#8217;ve been thinking about leadership companies</title>
		<link>http://www.designwildwest.com/blog/2011/11/weve-been-thinking-about-leadership/</link>
		<comments>http://www.designwildwest.com/blog/2011/11/weve-been-thinking-about-leadership/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 17:35:36 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[brand builders]]></category>
		<category><![CDATA[design consistency]]></category>
		<category><![CDATA[intelligent marketing]]></category>
		<category><![CDATA[lasting style]]></category>
		<category><![CDATA[Leaders and followers]]></category>
		<category><![CDATA[leadership companies]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1624</guid>
		<description><![CDATA[For us, leaders and brand-builders are marked out by some key characteristics:- -           leaders always concentrate on market expansion. Their goal is to grow the market (or a market sector) and then secure a larger place within it, while followers, on the other hand, tend to go for strictly ‘knock-off’ tactics. Leaders think too about [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2011/11/weve-been-thinking-about-leadership/' addthis:title='We&#8217;ve been thinking about leadership companies ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2011/11/weve-been-thinking-about-leadership/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;I want a Content Management System&#8221;</title>
		<link>http://www.designwildwest.com/blog/2011/11/i-want-a-content-management-system/</link>
		<comments>http://www.designwildwest.com/blog/2011/11/i-want-a-content-management-system/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 15:17:11 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Unusual]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[CMS]]></category>
		<category><![CDATA[Content Management System]]></category>
		<category><![CDATA[INCo]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1618</guid>
		<description><![CDATA[We think that our clients should be able to manage their website content. If they want, they should be able to add blog entries, upload news items, keep text (and maybe images too) current and relevant. But the choice of CMS isn&#8217;t always easy. We&#8217;ve built entire sites in WordPress for example, which provides a [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2011/11/i-want-a-content-management-system/' addthis:title='&#8220;I want a Content Management System&#8221; ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Ambition. In business, who dares sometimes does win.</title>
		<link>http://www.designwildwest.com/blog/2011/09/ambition-in-business-who-dares-sometimes-does-win/</link>
		<comments>http://www.designwildwest.com/blog/2011/09/ambition-in-business-who-dares-sometimes-does-win/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 14:27:36 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[electronic marketing]]></category>
		<category><![CDATA[Emerging companies]]></category>
		<category><![CDATA[London start up]]></category>
		<category><![CDATA[New companies]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1596</guid>
		<description><![CDATA[We&#8217;ve worked for a number of new and emerging clients over the past few years. Inevitably, they&#8217;ve been both feisty and challenging &#8211; wanting rather more in terms of design, brand values and presence than they might get at a print shop on the corner, but not wanting to spend money unnecessarily in the process. [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2011/09/ambition-in-business-who-dares-sometimes-does-win/' addthis:title='Ambition. In business, who dares sometimes does win. ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>You see? Marketing does work&#8230;</title>
		<link>http://www.designwildwest.com/blog/2011/08/you-see-marketing-does-work/</link>
		<comments>http://www.designwildwest.com/blog/2011/08/you-see-marketing-does-work/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 11:45:01 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Hardwicke]]></category>
		<category><![CDATA[Legal marketing]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1591</guid>
		<description><![CDATA[Sometimes marketing works only slowly. Often results come in inverse proportion to the value of the deal. It&#8217;s just not everyday that you can point to direct marketing results such as those we achieved for Ariba a few years back. (See the Direct Marketing section on this blog for details of that). So, it was [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2011/08/you-see-marketing-does-work/' addthis:title='You see? Marketing does work&#8230; ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2011/08/you-see-marketing-does-work/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When you need to impress, write the book</title>
		<link>http://www.designwildwest.com/blog/2011/07/when-you-need-to-impress-write-the-book/</link>
		<comments>http://www.designwildwest.com/blog/2011/07/when-you-need-to-impress-write-the-book/#comments</comments>
		<pubDate>Thu, 14 Jul 2011 13:28:18 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Captured]]></category>
		<category><![CDATA[High level audience]]></category>
		<category><![CDATA[leading brands]]></category>
		<category><![CDATA[Mahindra Racing]]></category>
		<category><![CDATA[SMI]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1557</guid>
		<description><![CDATA[Not too long ago, our friends at the sports marketing agency, SMI, came to us for help in producing a promotional brochure for their client Citroën Sport. SMI were marketing a sponsorship proposition for Citroën, one of the leading teams in the World Rally Championship. Since the sponsorship deal would only be done for a [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2011/07/when-you-need-to-impress-write-the-book/' addthis:title='When you need to impress, write the book ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2011/07/when-you-need-to-impress-write-the-book/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>High-level audiences? Treat them with respect</title>
		<link>http://www.designwildwest.com/blog/2011/05/high-level-audiences-treat-them-with-respect/</link>
		<comments>http://www.designwildwest.com/blog/2011/05/high-level-audiences-treat-them-with-respect/#comments</comments>
		<pubDate>Fri, 20 May 2011 09:58:23 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Direct]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[book design]]></category>
		<category><![CDATA[Finance Directors]]></category>
		<category><![CDATA[High level audience]]></category>
		<category><![CDATA[power and control]]></category>
		<category><![CDATA[response]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1503</guid>
		<description><![CDATA[My credit card company sent me a mailer recently. It was so flimsy that I doubted the sales proposition even before I read it, and it wasn’t much of a surprise to find the offer totally valueless. Better to send me nothing than this kind of thing. On the other hand, WildWest has proven over [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2011/05/high-level-audiences-treat-them-with-respect/' addthis:title='High-level audiences? Treat them with respect ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2011/05/high-level-audiences-treat-them-with-respect/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IT sales leads? You need INCo</title>
		<link>http://www.designwildwest.com/blog/2011/02/it-sales-leads-you-need-inco/</link>
		<comments>http://www.designwildwest.com/blog/2011/02/it-sales-leads-you-need-inco/#comments</comments>
		<pubDate>Fri, 04 Feb 2011 10:38:48 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Consulting sales opportunities]]></category>
		<category><![CDATA[INCo]]></category>
		<category><![CDATA[IT sales opportunities]]></category>
		<category><![CDATA[qualified sales leads]]></category>
		<category><![CDATA[sales lead generation]]></category>
		<category><![CDATA[telemarketing]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1464</guid>
		<description><![CDATA[Sales lead generation company INCo, have a new website, designed by WildWest<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2011/02/it-sales-leads-you-need-inco/' addthis:title='IT sales leads? You need INCo ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2011/02/it-sales-leads-you-need-inco/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Barclays Footy Goes YouTube</title>
		<link>http://www.designwildwest.com/blog/2011/01/barclays-footy-goes-youtube/</link>
		<comments>http://www.designwildwest.com/blog/2011/01/barclays-footy-goes-youtube/#comments</comments>
		<pubDate>Tue, 04 Jan 2011 12:58:34 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Unusual]]></category>
		<category><![CDATA[Barclays]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[football]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1437</guid>
		<description><![CDATA[You can follow the official sponsor of the English Premier League now on Twitter (search for Barclays Footy) and you can see all the great things that Barclays are doing for the game on YouTube too. The Barclays Premier League has to be one of the most popular national leagues in the world and Barclays [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2011/01/barclays-footy-goes-youtube/' addthis:title='Barclays Footy Goes YouTube ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2011/01/barclays-footy-goes-youtube/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rumours of a celebration?</title>
		<link>http://www.designwildwest.com/blog/2010/10/rumours-of-a-celebration/</link>
		<comments>http://www.designwildwest.com/blog/2010/10/rumours-of-a-celebration/#comments</comments>
		<pubDate>Fri, 29 Oct 2010 11:25:22 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Brand and identity]]></category>
		<category><![CDATA[Corporate]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[branded drinks]]></category>
		<category><![CDATA[eastern Europe]]></category>
		<category><![CDATA[international sales]]></category>
		<category><![CDATA[Stock Spirits]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1409</guid>
		<description><![CDATA[Stock Spirits is becoming Central Europe's largest producer of branded drinks<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/10/rumours-of-a-celebration/' addthis:title='Rumours of a celebration? ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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