Archive for the 'Design' Category

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You only do it once a year. The Annual Report

Standard Annual Reports

Standard Annual Reports

Every year, you have the opportunity to put the case for your company, to analyse its trading position and the measures it is taking to ensure continued profitability and growth. There’s no question that the Annual Report is an important document.

It will be of vital importance to shareholders and other investors too, if you have them, but many other groups will study the document, for reassurance or the reverse. Your staff, your customers, analysts and journalists, members of trade bodies, those who supply you with services and products – these are just some of the possible groups who will be interested in what you have to say and how you make your case.

Wild West has worked on annual reports for two of the largest and most successful organisations in marine insurance for some years now. The Standard Clubs of London and Bermuda provide mutual insurance to a large percentage of the world’s shipping, making sure that international trade can continue to thrive.

We’d like to think that our design and presentation input has helped these organisations – and the company that manages them, Charles Taylor & Co – to grow and thrive.

Helping to Eliminate Pollution

Guidance on Responding to Pollution for Dutch shipowners

Guidance on Responding to Pollution for Dutch shipowners

All over the world, shipowners and seamen are being told to eliminate pollution, to such an extent that, in many areas, it is a criminal offence to cause or allow pollution to happen, even accidentally. Much of the burden of this problem – and everyone agrees that pollution must be prevented – falls on those who insure commercial shipping. This is true especially for the many commercial craft who ply their trade on Europe’s waterways. One of the leading insurers is the Standard London organisation, whose managers are longstanding Wild West clients, the city-based Charles Taylor & Co., part of Charles Taylor Consulting.  As part of their response to the need for continued vigilance about pollution and the need to handle it effectively, Pollution Response sheets like these are designed and produced by Wild West in a variety of languages – Russian, Dutch, German and English. Just another example of how designers have to deal with multi-lingual issues these days! You can see more our design work for Charles Taylor at www.standard-club.com/knowledgecentre/

Impressive List of Supporters

The Making BrITain Great campaign, initiated by MicroFocus and their PR agency Brands2Life has attracted an impressive list of supporters for their technology and jobs manifesto, published on July 21. If you’re involved in technology, you can leave a comment or add your name to the supporters list at their web site www.makingBrITaingreat.co.uk Wild West designed the manifesto and the accompanying web pages.

Wild West on Twitter!

Never ones to be left behind when it comes to new trends, Wild West design is now on Twitter. You can follow us at http://twitter.com/designwildwest

The Cocktail Hour

Stock's Appletini recipe

Stock's Appletini recipe

Part of Wild West’s assignment for Stock Spirits was to develop a set of web sites for the company – starting with a corporate site and then moving to other operating companies and areas. A key feature of the Stock Spirits corporate web site, (which you can find at the following URL – www.stockspiritsgroup.com) is of course, the wonderful photography of the drinks which Wild West sourced to suit the bright and lively concept. Another benefit is that if you click the ‘recipe’ button down in the bottom right corner, you get the cocktail recipe which matches the photo, in a pop up window. Here: the perfect appletini!

Do your pictures tell a story?

Imagery can tell a powerful story

Imagery can tell a powerful story

Yes, we all know what one picture is worth, but are those thousand words important to your clients? What could they say about you and your products? Could they introduce your company more effectively?

When we worked on a new literature theme for telecomms software specialists Tribold, we wanted to emphasise the importance of the individual in huge global markets. (www.tribold.com – Wild West also designed the Tribold logo)

When we looked for ways to dramatise the three-dimensional sound picture that Sonaptic were able to provide, we tried to find images that would show what Sonaptic technology meant to end-users. (Sonaptic was bought shortly after, by Wolfson Micro – someone must have been impressed!).

The annual reports we produce for marine insurance specialist Charles Taylor featured stormy seas this year, a reflection of conditions in the global shipping market, and in investment markets where it gains much of the income to offset insurance costs. (www.standard-club.com)

Whatever your message to the world, the imagery you use – on printed materials, advertising, and on web and electronic resources – should be appropriate, consistent and help to deliver an immediate impression.

Zelens Skin Science – International Web Marketing

zelens1

zelens2

Zelens Skin Science is an almost legendary range of anti-ageing skincare products, formulated by Dr Markko Lens. These handsomely packaged (and expensive!) products reach international markets through a website designed and maintained by Wild West. Customers around the world can read reviews and testimonials, browse the complete range of products and purchase, all through a single global web presence. www.zelens.com