Archive for the 'Design' Category

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Working with PR Agencies

Published on September 8, 2009 in Brand and identity, Design, Marketing and PR. 0 Comments Tags: Bite PR, branding, Brands2Life, brochure, Design for PR, FD, Hill and Knowlton, Lawson Clarke, logo, microsite, PR Agency, report, web site.

Our identity for Brands2Life's Making BrITain Great Again initiative

Some PR agencies have in-house design resources, others don’t. In both situations, Wild West has been able to add value and effectiveness to PR campaigns, by providing specialist design, marketing or programming skills.

In-house resources are sometimes over-stretched. Sometimes, there needs to be a fresh injection of creativity or experience in a specific area.

Wild West understands the needs and demands placed on PR agencies and over the years we’ve worked in conjunction with some of the leading agencies in their field. Hill and Knowlton, FD, Brands2Life, Lawson Clarke, and Bite among them, helping them to create all kinds of materials to aid publicity – reports and proposals, product and corporate brochures, display material, props and photo backdrops, logos and websites.

Most recently, we worked on the campaign that Brands2Life are running on behalf of their high tech client, Micro Focus. Making Britain Great Again (www.makingbritaingreat.co.uk) is aimed at creating many more high-tech, high-value jobs for Britain.

If you work in high-tech and you have a view on the future prosperity of Britain, why not visit the site and leave a comment?

Helping to Eliminate Pollution

Published on August 24, 2009 in Corporate, Design and Unusual. 0 Comments Tags: Charles Taylor, design, literature, P&I, Pollution response, publication, Standard London.

Guidance on Responding to Pollution for Dutch shipowners

All over the world, shipowners and seamen are being told to eliminate pollution, to such an extent that, in many areas, it is a criminal offence to cause or allow pollution to happen, even accidentally. Much of the burden of this problem – and everyone agrees that pollution must be prevented – falls on those who insure commercial shipping. This is true especially for the many commercial craft who ply their trade on Europe’s waterways. One of the leading insurers is the Standard London organisation, whose managers are longstanding Wild West clients, the city-based Charles Taylor & Co., part of Charles Taylor Consulting. As part of their response to the need for continued vigilance about pollution and the need to handle it effectively, Pollution Response sheets like these are designed and produced by Wild West in a variety of languages – Russian, Dutch, German and English. Just another example of how designers have to deal with multi-lingual issues these days! You can see more our design work for Charles Taylor at www.standard-club.com/knowledgecentre/

Worse Things Happen at Sea

Published on August 18, 2009 in Corporate and Design. 0 Comments Tags: Charles Taylor, IGP&I, logo, marine insurance, P&I Clubs, shipping, The Standard Club, web design, web site.

Ships are big things. Giant, slow-moving, difficult to stop once they have momentum and prone to all kinds of forces that wind and wave can throw at them. And no matter how technology advances (GPS for example), ships can be subject to, and the cause of, all kinds of problems – piracy, pollution, dock damage, fire, cargo damage, crew accidents among them – and all those problems have to be insured and regulated.

The International Group of P&I Clubs is the trade body that works with the insurers of all these risks to ensure that, no matter what the problem (an oil spill in the arctic for example), the problems are dealt with and trade continues. The P&I clubs themselves (P&I is protection and indemnity, and the organisations are called ‘clubs’ because they are mutuals, working on behalf of their members, like old-fashioned building societies) insure over 90% of the world’s shipping, and work ceaselessly to try to prevent accidents and hence reduce claims.

We were introduced to the International Group by our friends at Charles Taylor and Co, who manage one of the most successful of the world’s P&I clubs, the Standard Club (www.standard-club.com). Our project was to redesign the International Group logo and then to design and implement a new web site for this very influential trade body, which includes links to all the members, a self-administered news service and even a page with links to the European Union portal.

See for yourself at www.igpandi.org

Impressive List of Supporters

Published on August 10, 2009 in Design, Marketing, PR and Web. 0 Comments Tags: Brands2Life, IT, IT jobs, MicroFocus, PR, web design, web site.

The Making BrITain Great campaign, initiated by MicroFocus and their PR agency Brands2Life has attracted an impressive list of supporters for their technology and jobs manifesto, published on July 21. If you’re involved in technology, you can leave a comment or add your name to the supporters list at their web site www.makingBrITaingreat.co.uk Wild West designed the manifesto and the accompanying web pages.

Wild West on Twitter!

Published on July 23, 2009 in Corporate, Design and Marketing. 0 Comments Tags: chiswick, design, graphic design, Twitter, West London.

Never ones to be left behind when it comes to new trends, Wild West design is now on Twitter. You can follow us at http://twitter.com/designwildwest

The Cocktail Hour

Published on July 17, 2009 in Corporate, Design and Web. 0 Comments Tags: appletini, cocktail, cocktail recipe, Stock Spirits, web site.

Stock's Appletini recipe

Part of Wild West’s assignment for Stock Spirits was to develop a set of web sites for the company – starting with a corporate site and then moving to other operating companies and areas. A key feature of the Stock Spirits corporate web site, (which you can find at the following URL – www.stockspiritsgroup.com) is of course, the wonderful photography of the drinks which Wild West sourced to suit the bright and lively concept. Another benefit is that if you click the ‘recipe’ button down in the bottom right corner, you get the cocktail recipe which matches the photo, in a pop up window. Here: the perfect appletini!

Do Start-Up Companies Get Good Design?

Published on July 15, 2009 in Corporate, Design, Marketing and Web. 0 Comments Tags: branding, ecommerce, identity, literature, logo, new company, sales tools, Secerno, spin off, start-up, Tribold, Vintage Wine Gifts, web design.

Database security specialists Secerno have an exciting web site and a confident logo

Sometimes of course, they do. But for companies with limited budgets and sometimes a lack of experienced marketing staff, it can be difficult – especially if there are issues like a name change to be considered into the bargain.

Wild West has helped a number of these emerging companies to put themselves on the map with good design, with an excellent web presence, and often, with the marketing materials that their salesmen need.

Secerno for example, was a spin-off from Oxford University, and originally called ‘Safe-Talk IT’. Now, with a bright and confident logo, and a web site that showcases the company’s many awards and recognitions, Secerno is selling its database security technology around the world. www.secerno.com

Tribold on the other hand, needed a simpler mark, and a theme which would help it to break into international markets with its user-oriented telecomms software range. Our solution was to tidy up their logo, introducing the three circles device and to invent a pictorial theme for their website and print which would imply global potential and care for the individual customer. www.tribold.com

Vintage Wine Gifts was another company that needed to kick-start its presence. No need to explain what this company does! Wild West designed a logo, packaging, ecommerce web site and other materials that has helped this new company build a solid market for itself. www.vintagewinegifts.co.uk

Do your pictures tell a story?

Published on July 13, 2009 in Corporate, Design and Web. 0 Comments Tags: Charles Taylor, Corporate, images, literature, Pension Corporation, Sonaptic, Tribold, Web.

Imagery can tell a powerful story

Yes, we all know what one picture is worth, but are those thousand words important to your clients? What could they say about you and your products? Could they introduce your company more effectively?

When we worked on a new literature theme for telecomms software specialists Tribold, we wanted to emphasise the importance of the individual in huge global markets. (www.tribold.com – Wild West also designed the Tribold logo)

When we looked for ways to dramatise the three-dimensional sound picture that Sonaptic were able to provide, we tried to find images that would show what Sonaptic technology meant to end-users. (Sonaptic was bought shortly after, by Wolfson Micro – someone must have been impressed!).

The annual reports we produce for marine insurance specialist Charles Taylor featured stormy seas this year, a reflection of conditions in the global shipping market, and in investment markets where it gains much of the income to offset insurance costs. (www.standard-club.com)

Whatever your message to the world, the imagery you use – on printed materials, advertising, and on web and electronic resources – should be appropriate, consistent and help to deliver an immediate impression.

Zelens Skin Science – International Web Marketing

Published on July 6, 2009 in Design, Marketing and Web. 0 Comments Tags: anti-ageing, design, ecommerce, skincare, web design, Zelens.

zelens1

zelens2

Zelens Skin Science is an almost legendary range of anti-ageing skincare products, formulated by Dr Markko Lens. These handsomely packaged (and expensive!) products reach international markets through a website designed and maintained by Wild West. Customers around the world can read reviews and testimonials, browse the complete range of products and purchase, all through a single global web presence. www.zelens.com

Building Stock Spirits as an International Brand

Published on July 1, 2009 in Brand and identity, Corporate, Design and Web. 0 Comments Tags: Brand, brand definition, branding, Consistency, drinks industry, identity, International, Spirits, Stock Spirits, web design.

: Branding guidelines for Stock Spirits

: Ensuring consistency is vital in international markets

Stock Spirits is a company with a mission, to become Central Europe’s premier manufacturer of branded spirits. The company, which has manufacturing facilities in Italy, the Czech Republic and Poland, needed to establish its credentials as a leading brand, and an important part of the process was to develop, refine, and lay down rules for how it is used in all the markets around the world serviced by Stock. Wild West had a key role to play in this development, helping to guide corporate choices in terms of how the logo should appear, and how to gain consistency wherever the logo was to be reproduced – whether on stationery, presentations, on-pack branding or advertising. Wild West also developed and implemented the new look on the company’s seven different and multi-language web sites. Now, with this critical document in place, Stock is able to expand its presence into new markets, always with the understanding that its corporate signature will be faithfully reproduced, wherever in the world it appears. www.stockspiritsgroup.com