Imagery can tell a powerful story
Yes, we all know what one picture is worth, but are those thousand words important to your clients? What could they say about you and your products? Could they introduce your company more effectively?
When we worked on a new literature theme for telecomms software specialists Tribold, we wanted to emphasise the importance of the individual in huge global markets. (www.tribold.com – Wild West also designed the Tribold logo)
When we looked for ways to dramatise the three-dimensional sound picture that Sonaptic were able to provide, we tried to find images that would show what Sonaptic technology meant to end-users. (Sonaptic was bought shortly after, by Wolfson Micro – someone must have been impressed!).
The annual reports we produce for marine insurance specialist Charles Taylor featured stormy seas this year, a reflection of conditions in the global shipping market, and in investment markets where it gains much of the income to offset insurance costs. (www.standard-club.com)
Whatever your message to the world, the imagery you use – on printed materials, advertising, and on web and electronic resources – should be appropriate, consistent and help to deliver an immediate impression.
Zelens Skin Science is an almost legendary range of anti-ageing skincare products, formulated by Dr Markko Lens. These handsomely packaged (and expensive!) products reach international markets through a website designed and maintained by Wild West. Customers around the world can read reviews and testimonials, browse the complete range of products and purchase, all through a single global web presence. www.zelens.com
Published on
June 24, 2009 in
Design and Web.
Tags: designer, Eden House, French West Indies, hideaway, holiday, holiday villa French West Indies, St Barthelemy, villa, web design, West Indies.
If you’ve got a few bob to spare in these credit-crunched times, you might like to check out Eden House. Eden House is amazing. Sadly, we haven’t been there, but the photographs look stunning. Eden House is on St Barthelemy, an island in the West Indies with a solid French tradition – it has a beach bar credited with a Michelin star. It is owned by the MD of a client of ours, for whom we said we would do a favour and build a web site to promote it. I think our designer got slightly carried away, but you can check for yourselves by going to www.edenhouse-stbarth.com
Published on
June 24, 2009 in
Brand and identity, Corporate and Design.
Tags: brand development, branding, copyright, Corporate, design, identity, logos, Pension Corporation, Secerno.
Years ago, there used to be tales of companies paying many millions of pounds for a new identity, only, in some cases, to abandon it shortly after. Now, with pressure on costs all round, revising an identity or creating a new one can be an expensive and difficult to manage option. The problem of course, is that everyone is an expert here. Our view (for what its worth) is that ‘if it feels good, do it,’ but that it shouldn’t cost huge amounts of money. Wild West has successfully implemented new identities for companies as diverse as Secerno (www.secerno.com), Tribold (www.tribold.com) and Inflexion (www.inflexion.com), but I have to add that when, after a long process of creation and evaluation, Stock Spirits decided that a modest refinement of their current mark would work for them, they were probably right too. See for yourself at www.stockspiritsgroup.com. We designed their websites too, by the way.
Pension Corporation has a bold new logo. The penguin theme is carried through their corporate design work.
The logo for high-tech database security company, Secerno. Secerno is a spin-out from Oxford University. Wild West also designed their web site.
The new annual report for the Standard Club, designed and produced by Wild West
Charles Taylor and Co are one of the world’s leading managers of mutual insurance syndicates or clubs – schemes in which those looking for heavy-duty insurance effectively insure themselves. The company manages The Standard Club, one of the most respected of these organisations, and a Wild West client for many years now. The Standard Club’s annual report was published this week. Designed by Wild West, it’s theme was the powerful forces of the sea. www.standard-club.com/knowledgecentre
