<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Word West &#187; Direct</title>
	<atom:link href="http://www.designwildwest.com/blog/category/direct-maketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.designwildwest.com/blog</link>
	<description>Wild West&#039;s design and marketing blog</description>
	<lastBuildDate>Mon, 30 Jan 2012 10:36:18 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1.2</generator>
		<item>
		<title>Need food for a business meeting? Try Source</title>
		<link>http://www.designwildwest.com/blog/2011/11/need-food-for-a-christmas-meeting-try-source/</link>
		<comments>http://www.designwildwest.com/blog/2011/11/need-food-for-a-christmas-meeting-try-source/#comments</comments>
		<pubDate>Fri, 25 Nov 2011 11:28:06 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Direct]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[canapes]]></category>
		<category><![CDATA[drinks]]></category>
		<category><![CDATA[free delivery]]></category>
		<category><![CDATA[office catering]]></category>
		<category><![CDATA[Party food]]></category>
		<category><![CDATA[sandwich platters]]></category>
		<category><![CDATA[sushi]]></category>
		<category><![CDATA[West London]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1644</guid>
		<description><![CDATA[If you&#8217;re in West London, getting food for meetings or social events in your office is really easy. Just go to our website for Source at www.sourcefood.co.uk and you&#8217;ll find a huge selection of catering options that can be delivered &#8211; straight to your office and with delivery free of charge &#8211; the very next [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2011/11/need-food-for-a-christmas-meeting-try-source/' addthis:title='Need food for a business meeting? Try Source ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2011/11/need-food-for-a-christmas-meeting-try-source/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Price and value. Incentives to succeed</title>
		<link>http://www.designwildwest.com/blog/2011/11/price-and-value-incentives-to-succeed/</link>
		<comments>http://www.designwildwest.com/blog/2011/11/price-and-value-incentives-to-succeed/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 15:05:14 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Direct]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1609</guid>
		<description><![CDATA[Building B2B brands often implies a positive exchange of value. A brand gives something of value in order to establish its place and position within a potential buyer&#8217;s psyche. That all sounds tremendously grand, but what does it really mean? Well, it could mean that to gain some kind of traction with large-scale purchasers, a [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2011/11/price-and-value-incentives-to-succeed/' addthis:title='Price and value. Incentives to succeed ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2011/11/price-and-value-incentives-to-succeed/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creating dialogue. Difficulties and solutions</title>
		<link>http://www.designwildwest.com/blog/2011/07/creating-dialogue-difficulties-and-solutions/</link>
		<comments>http://www.designwildwest.com/blog/2011/07/creating-dialogue-difficulties-and-solutions/#comments</comments>
		<pubDate>Wed, 13 Jul 2011 08:49:19 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Direct]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[comfort zone]]></category>
		<category><![CDATA[market dialogue]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1550</guid>
		<description><![CDATA[Ask any B2B company what they are trying to do, and the phrase &#8216;creating dialogue&#8217; comes up. That&#8217;s why companies take the time and trouble to; - update their website regularly - do the same with their blog or blogs - use Twitter and Linkedin to promote both - advertise or direct market, with the [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2011/07/creating-dialogue-difficulties-and-solutions/' addthis:title='Creating dialogue. Difficulties and solutions ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2011/07/creating-dialogue-difficulties-and-solutions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand-building or response?</title>
		<link>http://www.designwildwest.com/blog/2011/06/brand-building-or-response/</link>
		<comments>http://www.designwildwest.com/blog/2011/06/brand-building-or-response/#comments</comments>
		<pubDate>Tue, 07 Jun 2011 11:00:46 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Brand and identity]]></category>
		<category><![CDATA[Direct]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[direct response]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1528</guid>
		<description><![CDATA[Short term needs and long term requirements &#8211; how do you fit both together in  a coherent marketing strategy? Today, brand management is more complex than ever, and for business-to-business brands, where decision horizons tend to be more distant, there&#8217;s a continued conflict between gaining response and pursuing the longer term goal of brand engagement. [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2011/06/brand-building-or-response/' addthis:title='Brand-building or response? ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2011/06/brand-building-or-response/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>High-level audiences? Treat them with respect</title>
		<link>http://www.designwildwest.com/blog/2011/05/high-level-audiences-treat-them-with-respect/</link>
		<comments>http://www.designwildwest.com/blog/2011/05/high-level-audiences-treat-them-with-respect/#comments</comments>
		<pubDate>Fri, 20 May 2011 09:58:23 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Direct]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[book design]]></category>
		<category><![CDATA[Finance Directors]]></category>
		<category><![CDATA[High level audience]]></category>
		<category><![CDATA[power and control]]></category>
		<category><![CDATA[response]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1503</guid>
		<description><![CDATA[My credit card company sent me a mailer recently. It was so flimsy that I doubted the sales proposition even before I read it, and it wasn’t much of a surprise to find the offer totally valueless. Better to send me nothing than this kind of thing. On the other hand, WildWest has proven over [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2011/05/high-level-audiences-treat-them-with-respect/' addthis:title='High-level audiences? Treat them with respect ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2011/05/high-level-audiences-treat-them-with-respect/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>They&#8217;ve responded. And someone&#8217;s asleep..?</title>
		<link>http://www.designwildwest.com/blog/2011/05/theyve-responded-and-someones-asleep/</link>
		<comments>http://www.designwildwest.com/blog/2011/05/theyve-responded-and-someones-asleep/#comments</comments>
		<pubDate>Thu, 12 May 2011 14:42:03 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Direct]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[response to advertising]]></category>
		<category><![CDATA[response to direct marketing]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1498</guid>
		<description><![CDATA[According to an article in Harvard Business Review recently, some American companies, most of whom are putting more and more marketing budget into slick and captivating direct marketing campaigns, are wasting their money. HBR tested responses from outbound email, from websites and from traditional direct marketing campaigns. Remember, they weren&#8217;t testing how or how many [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2011/05/theyve-responded-and-someones-asleep/' addthis:title='They&#8217;ve responded. And someone&#8217;s asleep..? ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2011/05/theyve-responded-and-someones-asleep/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email bulletins, or print?</title>
		<link>http://www.designwildwest.com/blog/2010/08/email-bulletins-or-print/</link>
		<comments>http://www.designwildwest.com/blog/2010/08/email-bulletins-or-print/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 14:55:42 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Direct]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Corporate]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[investor communications]]></category>
		<category><![CDATA[wild west design]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1362</guid>
		<description><![CDATA[The debate about whether email is more effective than print is developing all the time<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/08/email-bulletins-or-print/' addthis:title='Email bulletins, or print? ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2010/08/email-bulletins-or-print/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Our most successful piece of direct marketing, ever</title>
		<link>http://www.designwildwest.com/blog/2010/06/our-most-successful-piece-of-direct-marketing-ever/</link>
		<comments>http://www.designwildwest.com/blog/2010/06/our-most-successful-piece-of-direct-marketing-ever/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 09:37:07 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Direct]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ariba]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[direct response]]></category>
		<category><![CDATA[Finance Directors]]></category>
		<category><![CDATA[IT marketing]]></category>
		<category><![CDATA[sales campaign]]></category>
		<category><![CDATA[Times Top 200]]></category>
		<category><![CDATA[wild west design]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1190</guid>
		<description><![CDATA[Our most successful direct marketing campaign gained 70% response rates for an IT company.<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/06/our-most-successful-piece-of-direct-marketing-ever/' addthis:title='Our most successful piece of direct marketing, ever ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2010/06/our-most-successful-piece-of-direct-marketing-ever/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can Research Help You Build Market Share?</title>
		<link>http://www.designwildwest.com/blog/2009/07/can-research-help-you-build-market-share/</link>
		<comments>http://www.designwildwest.com/blog/2009/07/can-research-help-you-build-market-share/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 15:50:04 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Direct]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[dialogue]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[report]]></category>
		<category><![CDATA[research]]></category>

		<guid isPermaLink="false">http://www.wildwildwest.co.uk/blog/?p=354</guid>
		<description><![CDATA[Sometimes, research is a powerful tool. Think about this as a model. You start by asking questions about an issue that is live in your market. You give respondents the option to remain completely anonymous when they fill in your questionnaire. But, if they wish, they can leave a name and address and receive a [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2009/07/can-research-help-you-build-market-share/' addthis:title='Can Research Help You Build Market Share? ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2009/07/can-research-help-you-build-market-share/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Citroen Sport &#8211; Selling the Sponsor Package</title>
		<link>http://www.designwildwest.com/blog/2009/07/citroen-sport-selling-the-sponsor-package/</link>
		<comments>http://www.designwildwest.com/blog/2009/07/citroen-sport-selling-the-sponsor-package/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 15:44:58 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Direct]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Citroen]]></category>
		<category><![CDATA[European marketing]]></category>
		<category><![CDATA[marketing pack]]></category>
		<category><![CDATA[Motorsport]]></category>
		<category><![CDATA[Sailing]]></category>
		<category><![CDATA[sales brochure]]></category>
		<category><![CDATA[Soccer]]></category>
		<category><![CDATA[sponsorship]]></category>
		<category><![CDATA[sponsorship activation]]></category>

		<guid isPermaLink="false">http://www.wildwildwest.co.uk/blog/?p=342</guid>
		<description><![CDATA[Sports Media International help companies to select and evaluate sponsorship packages in many different sports &#8211; motorsport (cars and bikes), soccer and sailing are the principal ones used by the company&#8217;s clients &#8211; but from time to time it also sells sponsor packages to clients, like the Citroen World Rally Championship sponsor package. (More at [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2009/07/citroen-sport-selling-the-sponsor-package/' addthis:title='Citroen Sport &#8211; Selling the Sponsor Package ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2009/07/citroen-sport-selling-the-sponsor-package/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

