Archive for the 'Direct' Category

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Thinking about Response? Think about Charity

Hardwicke's report on direct access to barristers

Hardwicke's report on direct access to barristers

If you’re looking to increase response from direct marketing or perhaps an email campaign, involving a charity can add a lot to your credibility, and increase your response numbers. We helped barristers Hardwicke to get response from a notoriously difficult legal sector by offering to pay a pound to charity for every one of their market research questionnaires which was returned.

 

Those questionnaires were an important way of introducing Hardwicke to a broad slice of their potential market and helped this young and energetic chambers put itself on the map, as well as gathering valuable research which in turn helped to fuel a PR initiative. Find out more about Hardwicke Building, and the expertise of this London barristers’ chambers at www.hardwickebuilding.co.uk

 

Unusual Assignments

Barclays Champions

We’ve created corporate ties for Charles Taylor and branded a pub for an internet security company (so that they could meet exhibition visitors in comfort!). We’ve packaged remote-control cars to launch a new company in the UK (our most successful piece of direct mail ever), and put a DVD in a briefcase to promote a software company to corporate clients. But probably the most visible of our unusual assignments is to produce the ribbons that adorn the trophy awarded to the winners of the Premier League each year.