One of our series of animal safety posters for Charles Taylor & Co
We were asked by marine insurance specialists Charles Taylor & Co to produce a set of posters to promote safety on ships. Ships’ crew knew about safe working procedures, but they occasionally ignored them, with sometimes disastrous results. Of course, each one of these incidents was not only serious, but expensive too, and Charles Taylor wanted to do all it could to prevent them. One problem was that crew members’ first language was often not English. Another was that previous ‘blood and guts’ approaches were being ignored. Our solution was to use animals to point up messages. We hoped that by raising a smile and providing an attractive, friendly image, we could make more of a point. Our series of posters was enthusiastically displayed on ships, and helped to reduce the number of crew injury incidents and, just as important, the value of claims that stemmed from them.
Published on
July 20, 2009 in
Corporate, Display and Unusual.
Tags: Brands2Life, Display, House of Lords, innovation, launch, logo, manifesto, Micro Focus, PR, report, skills.
The 'Making BrITain Great Manifesto' for Brands2Life client, Micro Focus
Let’s be clear. We can’t do it by ourselves, but our design work for PR experts Brands2Life and their clients Micro Focus might help.
Micro Focus has started a campaign to get politicians, educationalists, scientists and entrepreneurs interested in making Britain the home of innovation and particularly technology innovation.
Britain already punches well above its weight in terms of information technology, but Micro Focus, itself a British success story, is leading the charge for more. The launch of the initiative was held on July 21st at the House of Lords. You can read more on the initiative, download a copy of the manifesto and leave any comments you may have, at www.makingBrITaingreat.co.uk. Wild West designed and produced the Micro Focus manifesto, much of the design work for the launch event and the landing pad web site for the campaign.
Part of the Barclays headquarters display
Despite all the pressure on the banking sector over the last year, Barclays is still making its sponsorship of the British Premier League work very hard for them. Barclays see it as a key element in their ambitious international development plans, and this week, Wild West will be installing a new display at the Barclays head office in their prestigious Canary Wharf headquarters building.