Barclays New York Challenge is a US-based curtain-raiser to the Barclays Premier League season. Here’s a link to the launch press conference (link) video where you’ll be able to see some of our brand activation work!
Archive for the 'International' Category
Long-standing Wild West client, Stock Spirits Group has released a sterling set of figures for calendar 2009, as group revenue rose 17% to €262 million ($323m) and EBITDA jumped 46% to €62.9 million ($78m).
Stock Group, national and international sales websites were designed and programmed by Wild West, sometimes requiring two or three languages.
The group’s performance was led by Polish vodka Czysta de Luxe (launched in 2007), which more than doubled to 5.4 million cases in 2009 in its domestic market.
Stock’s Zoladkowa Gorzka vodka is also prominent in Poland, where the company claims to have now attained the vodka market lead with a 30% share.
Stock says it also maintained a leading position in the Czech Republic’s spirits market with a 36% share, remained the leading spirits importer in Slovakia and opened sales and distribution operations in Bosnia & Herzegovina and Croatia during the year, where new websites were launched.
If you are, maybe its time to check out the FIA World Rally Championship and the most successful team of this century, Citroen Racing. We’ve just produced a marketing pack and presentation on behalf of the Citroen Racing team and their sponsorship marketing agency, SMI. (see the post below as well!)
World Rally gives sponsors a huge marketing platform with the necessary vast TV audiences. Citroen use world rally as a key part of their brand development strategy, and, if it works for them, you can bet they will make it work for their sponsors too.
Over and above the mobile billboard aspect, there are some really great hospitality options including something that money just can’t buy – the option to be driven over the Citroen Racing test track by the World Rally Champion, Sebastien Loeb.
Mind you, that is not an option for the faint-hearted! More here and in the post below.
http://www.sports-media-intl.com/case-studies/citroen
SMI (Sports Media International) is a specialist sponsorship agency working on an international basis with rights-holders and commercial companies. SMI helps rights holders package and sell sponsorships, and it helps commercial companies to source and activate sponsorships on a global scale.
Citroen Racing. The most successful World Rally Championship team of this decade.
Wild West has worked with SMI on a number of projects (and indeed designed and produced the SMI website!).
On the commercial front, SMI has been working with Citroen Racing since 2002, promoting its proposition to the commercial world. Citroen is the most successful World Rally Championship team this decade and sponsorship opportunities there are valuable properties. After all, Citroen uses its own involvement in WRC to promote and enrich its own brand on an international basis, and if it works for them, then it can also work for commercial sponsors too.
The joy of sponsorship is that it enables brands to gain traction on an international scale, achieving results that might be impossibly expensive on a country by country basis. Citroen’s unique record of success is also extremely valuable and can give brands almost instant status.
For more on SMI and Citroen, go to: http://www.sports-media-intl.com/case-studies/citroen
Satya are an investment company, targeting opportunities in Africa
Satya Capital, the private equity group which focuses exclusively on Africa, has chosen Hygeia for its first significant investment in healthcare in the continent.
Satya, whose Wild West designed website went live in 2009, is one of a new breed of specialist investors, determined to use their capital to develop the potential of this vast continent.
Satya, founded through the efforts of African entrepreneur Mo Ibrahim, is making an equity investment of $18 million, alongside a total of $8 million in new debt facilities from other sources, to allow Hygeia to expand both its hospital group (Lagoon Hospitals), and its health maintenance organisation (Hygeia HMO). These investments join the existing debt and equity provided by IFC and the Investment Fund for Health in Africa (IFHA) respectively.
Read the full story at www.satyacapital.com
When we were commissioned to design and build the corporate site for a rapidly growing branded drinks manufacturer, Stock Spirits Group, we were concerned that international sites (the company had several overseas companies) should have the same look and feel. The company agreed and now we have implemented not just a corporate site, but sites covering international sales, US, Italy, Poland, Czech Republic, Slovakia and Slovenia.
Some of these sites are in three languages too, just to add to the complexity, but each one has a standard (though flexible) format. If you visit any one of them, you’ll be in no doubt that you are in a Stock Spirits Group site.
Working with Stock, we made the decision early on that it was important to give countries full flexibility in terms of marketing in their home territories – so we would link out from the corporate site to any brand sites which they had built and maintained for their particular markets.
That immediately defused the ‘not invented here’ syndrome and demonstrated that what we wanted was corporate consistency, but not a corporate straitjacket.
Stock keep on expanding, and as they do, their network of sites grows too. Bosnia and Herzegovina is the next territory to be covered, followed by Croatia. And the brand promise offered by Stock Spirits products and the reputation of the company both continue to strengthen and develop.
Standard Bulletin
Our clients at the Standard need to keep in touch with people all around the globe. Their business is marine insurance and the regulations regarding ships and shipping change almost every day.
A judgement in a High Court case could mean that the way shipowners and charterers operate will have to change too. And there can be big penalties if these factors are ignored.
Standard Bulletin is one way that the Standard Club, based in the City of London, can keep in touch with its global industry. Designed by Wild West each month, Standard Bulletin contains a wealth of information that every shipowner and charterer needs in order to make the passage of goods around the world as smooth and as efficient as it can be.
Standard Safety, a complementary publication, deals with safe working practices – everything from working in confined spaces through to navigation issues. Charles Taylor & Co, who manage the Standard Club operation, make significant investments in attempting to ensure safety and increase awareness of best practice, something that continues to save lives around the world.
These two publications are both available on the Standard Club web site – www.standard-club.com – but paper copies have been proved to be essential to keep widely-dispersed individuals up to speed with information and best practice.
Boznia-Herzegovina and Croatia will be getting their own Stock Spirits web sites later this year, reflecting how Stock sales (of brands like Czysta de Luxe vodka, Fernet Stock and Limonce) are expanding throughout central and eastern Europe. Wild West will be building these multi-language sites with the same stylish design as www.stockspiritsgroup.com and national sites for the Czech Republic, Italy, Poland, Slovakia and Slovenia. The corporate site for Stock Spirits also includes recipes for some exciting cocktails, from the classic Vodka Martini through to an exotic Blue Lagoon. To view them, just click on the button in the illustration panel to the left of each page.