Archive for the 'International' Category

Satya Capital invests in Nigeria

Published on January 20, 2010 in Finance and investment, International and Web. 0 Comments Tags: , , , , , , , , , .
Satya are an investment company, targeting opportunities in Africa

Satya are an investment company, targeting opportunities in Africa

Satya Capital, the private equity group which focuses exclusively on Africa, has chosen Hygeia for its first significant investment in healthcare in the continent.

Satya, whose Wild West designed website went live in 2009, is one of a new breed of specialist investors, determined to use their capital to develop the potential of this vast continent.

Satya, founded through the efforts of African entrepreneur Mo Ibrahim, is making an equity investment of $18 million, alongside a total of $8 million in new debt facilities from other sources, to allow Hygeia to expand both its hospital group (Lagoon Hospitals), and its health maintenance organisation (Hygeia HMO). These investments join the existing debt and equity provided by IFC and the Investment Fund for Health in Africa (IFHA) respectively.

Read the full story at www.satyacapital.com

Consistent International Presence – Rule One for Growing Brands

Published on October 8, 2009 in Brand and identity, Corporate and International. 0 Comments Tags: , , , , , , , , , , , , , , , .

When we were commissioned to design and build the corporate site for a rapidly growing branded drinks manufacturer, Stock Spirits Group, we were concerned that international sites (the company had several overseas companies) should have the same look and feel. The company agreed and now we have implemented not just a corporate site, but sites covering international sales, US, Italy, Poland, Czech Republic, Slovakia and Slovenia.

Some of these sites are in three languages too, just to add to the complexity, but each one has a standard (though flexible) format. If you visit any one of them, you’ll be in no doubt that you are in a Stock Spirits Group site.

Working with Stock, we made the decision early on that it was important to give countries full flexibility in terms of marketing in their home territories – so we would link out from the corporate site to any brand sites which they had built and maintained for their particular markets.

That immediately defused the ‘not invented here’ syndrome and demonstrated that what we wanted was corporate consistency, but not a corporate straitjacket.

Stock keep on expanding, and as they do, their network of sites grows too. Bosnia and Herzegovina is the next territory to be covered, followed by Croatia. And the brand promise offered by Stock Spirits products and the reputation of the company both continue to strengthen and develop.

www.stockspiritsgroup.com

Sometimes, only print will do

Published on September 24, 2009 in Design, International and Marketing. 0 Comments Tags: , , , , , , , , .
Standard Bulletin

Standard Bulletin

Our clients at the Standard need to keep in touch with people all around the globe. Their business is marine insurance and the regulations regarding ships and shipping change almost every day.

A judgement in a High Court case could mean that the way shipowners and charterers operate will have to change too. And there can be big penalties if these factors are ignored.

Standard Bulletin is one way that the Standard Club, based in the City of London, can keep in touch with its global industry. Designed by Wild West each month, Standard Bulletin contains a wealth of information that every shipowner and charterer needs in order to make the passage of goods around the world as smooth and as efficient as it can be.

Standard Safety, a complementary publication, deals with safe working practices – everything from working in confined spaces through to navigation issues. Charles Taylor & Co, who manage the Standard Club operation, make significant investments in attempting to ensure safety and increase awareness of best practice, something that continues to save lives around the world.

These two publications are both available on the Standard Club web site – www.standard-club.com – but paper copies have been proved to be essential to keep widely-dispersed individuals up to speed with information and best practice.

Stock Spirits – Partying Around the World

Published on August 26, 2009 in Corporate, International and Web. 0 Comments Tags: , , , , , , , , , , , .

Boznia-Herzegovina and Croatia will be getting their own Stock Spirits web sites later this year, reflecting how Stock sales (of brands like Czysta de Luxe vodka, Fernet Stock and Limonce) are expanding throughout central and eastern Europe. Wild West will be building these multi-language sites with the same stylish design as www.stockspiritsgroup.com and national sites for the Czech Republic, Italy, Poland, Slovakia and Slovenia. The corporate site for Stock Spirits also includes recipes for some exciting cocktails, from the classic Vodka Martini through to an exotic Blue Lagoon. To view them, just click on the button in the illustration panel to the left of each page.