Archive for the 'Marketing' Category

Finance and Investment – Presentation Means Business

Published on July 2, 2010 in Design, Finance and investment and Marketing. 0 Comments Tags: , , , , , , , , , , , , , .

Just in case you hadn’t noticed, Finance and Investment companies form a large part of our work. We design web sites, outbound emarketing and investor bulletins, reports, advertising, invitations, presentations and lots more besides.

Currently, we’re working for all of the following companies and organisations (together with one or two others that these individual clients would rather we didn’t mention).

We designed the Resolute logo, stationery, web site

We designed the Resolute logo, stationery, web site

Alcentra
BTG Group
Carrington Group
Duke Street
Hatton Grange
Indicus Advisors
Inflexion
Resolute Asset Management
Satya Capital
Silverfleet Capital

It is, as we hope you’ll agree, an impressive list, and if you are looking for a company to help develop your marketing resources, with specific expertise in the finance and investment markets, we hope you will get in touch.

Here, we’re showing some of our website work, but we also cover print, display, advertising and other projects (like investor communications and even complete presentations in Powerpoint).

Web work for Alcentra

Web work for Alcentra

Our most successful piece of direct marketing, ever

Published on June 23, 2010 in Advertising, Direct and Marketing. 0 Comments Tags: , , , , , , , , , , .
70% response? Impossible! (or not?)

70% response? Impossible! (or not?)

This direct marketing campaign happened when B2B eCommerce was the really sexy thing in IT.
Everyone was talking about it, and Ariba were the hot company within this particular technology.
The problem was that Ariba wanted to sell to big companies (Times Top 200, typically), their software was a big ticket item (for large companies it would have been a fairly substantial investment) and Ariba were new to the UK. They also wanted to talk at a high level (Finance Director).
Over a period, we jointly devised the idea of a remote-control car, branded and boxed, and a theme – ‘You can’t have power without control’ – to link the creative to the Ariba product. (’Control your spending, get better value from every pound you spend’).
WildWest sourced the car via a German company who manufactured in Hong Kong. We sent artwork for them to brand the car, which included the Ariba phone no. We thought we would have done a job even if we got the car onto an office shelf.
The key idea though, (the ’sting’, if you like) was that the recipient didn’t get the controller for the car until he returned a card – didn’t have to do anything else, though there were options to sign up for a seminar or request a meeting. The controller was similarly packaged and as soon as the card came back, it was sent off.
All this happened pre-Christmas (November) and there was a fantastic response – something like 60% in three days! There was telephone follow up just in case anyone was embarassed or had guidelines that didn’t allow them to accept (we would then send a donation to charity on their behalf). That allowed us to check whether the message had got across, if they remembered Ariba and what business they were in – all were great numbers.
We sent out about 240 of the cars. Final response was over 70%.
It wasn’t cheap. The whole exercise cost about 45k, but that was about the price of a dps in the FT – which was one of the other options considered.
Best of all was that Ariba got six sales direct from the campaign which paid for itself many times over.

Personal Print and the Power of Micro-Marketing

Published on June 2, 2010 in Marketing. 1 Comment Tags: , , , , , , , , .

If you are bidding for a big contract, trying to establish your credentials with a potentially large client, or submitting proposals that you want to be remembered, think about the power of micro-marketing.

Today, digital print is sometimes almost indistinguishable from material produced in other ways, and it gives you amazing flexibility too.

The same kind of flexibility that you’re used to when producing a mail-merged letter for example, with the additional credibility of high-quality print.

So you can personalise complete documents, binders, reports, proposals and have them produced as though they were mass-market materials.

We’ve produced these kind of documents for Pricoa Relocation, for Birse Civils and Balfour Beatty. We’ve also produced direct marketing materials personalised to potential clients for Tectura, and personal market research documents for Hardwicke.

Those aren’t the only possibilities either. Outdoor displays, liveried cars or cabs, posters – all can be produced as one-offs or in small volumes to meet your particular requirements.

If you would like to find out more, just get in touch.

Citroën Racing, World Rally Champions

Published on May 26, 2010 in Marketing and Sport. 0 Comments Tags: , , , , , , , , , .

Citroën Racing, are the World Rally Champions, and now they have a sponsor prospectus that matches their amazing track record of success since 2000.

Citroën Racing's new sponsor prospectus, designed and written by WildWest

Citroën Racing's new sponsor prospectus, designed and written by WildWest

Designed, written and produced by WildWest, this comprehensive document (it runs to around 50 pages) gives anyone involved with commercial sponsorship on an international basis, a unique insight into the value proposition that Citroën Racing are able to provide.

The prospectus was designed and produced on behalf of Citroën, and their sales and marketing agency, SMI.

SMI are based in Spain and run by motorsport expert Jonathan Bancroft. Jonathan and his team have represented a number of companies and ventures and are now working on a number of football initiatives too.

If you are interested in supporting Citroën in their future competition in teh World Rally Championship and would like to see a copy of the Citroën prospectus, then please do get in touch with SMI.

Serious about international sponsorship?

Published on April 1, 2010 in Brand and identity, International, Marketing and Sport. 0 Comments Tags: , , , , , , , , , , , , , .

If you are, maybe its time to check out the FIA World Rally Championship and the most successful team of this century, Citroen Racing. We’ve just produced a marketing pack and presentation on behalf of the Citroen Racing team and their sponsorship marketing agency, SMI. (see the post below as well!)

World Rally gives sponsors a huge marketing platform with the necessary vast TV audiences. Citroen use world rally as a key part of their brand development strategy, and, if it works for them, you can bet they will make it work for their sponsors too.

Over and above the mobile billboard aspect, there are some really great hospitality options including something that money just can’t buy – the option to be driven over the Citroen Racing test track by the World Rally Champion, Sebastien Loeb.

Mind you, that is not an option for the faint-hearted! More here and in the post below.

http://www.sports-media-intl.com/case-studies/citroen

One thing leads to many more…

Published on February 16, 2010 in Marketing. 0 Comments Tags: , , , , , , , , , , , , , , , .
From the new Alcentra/BNY Mellon site

From the new Alcentra/BNY Mellon site

We’re certain that we can’t claim the credit, but it does have to be said that our clients – and particularly those in finance and business services – have managed to retain the entrepreneurial spirit, even through the downturn which we have (and still are in our view) experiencing.

So, while new clients have been harder to get than ever before, it’s been good to have recommendations (either because our work has been visible or because one of our existing clients has been kind enough to refer us to colleagues and friends) which have been cemented on the basis of the work that we have done elsewhere.

Our new site for the American operation of Alcentra (a long-standing and valued client of Wild West Design here in London) adds resources from BNY Mellon, and is already looking very successful.

Further from home, our work for Satya Capital, which we referred to in an earlier post, was noted by a new company working to bring investment into southern Sudan, and it has been our great pleasure to help them (though too early to reveal our work!)

Recent projects for us have included press advertising, web banners, complete websites, identity projects, display systems, corporate and product literature of different kinds, direct marketing initiatives and more! It has been a busy year already, but we’re always pleased to welcome new clients and the challenges they bring.

If you would like to see more of our work of course, just visit the home page of our website and view or print our credentials document, or get in touch with us directly.

Barclays Spaces for Sports International Award

Published on December 8, 2009 in Advertising, Corporate, Marketing and Sport. 0 Comments Tags: , , , , , , , , , , , .
International Advertising for the Barclays Spaces for Sports Programme

International Advertising for the Barclays Spaces for Sports Programme

The Barclays Spaces for Sports campaign has received an award for Corporate Social Responsibility Initiative of the Year at the Peace and Sport Awards in Monaco.

The awards ceremony was held as part of the third Peace and Sport International Forum, and the Barclays’ award specifically recognises programmes which help rebuild bridges between divided or opposed communities.

Barclays has spent more than £37 million on the initiative since its inception, and it has also benefitted from a further £30m donated from the Football Foundation, a body funded by elite football and the government in the UK.

The Spaces for Sports programme runs in the US, South Africa and the UK.

What more do you need from us?

Published on October 20, 2009 in Brand and identity, Corporate and Marketing. 0 Comments Tags: , , , , , , , , , , , , , , , , , , .

We’ve implemented a new web site. At the moment, it’s a simple holding site – in line with our bold new look. You can reach it on our old address (www.wildwildwest.co.uk) or on our new one – www.designwildwest.com

The pictures which you view through the WW device are samples of our work – from the ribbons on the Barclays Premier League trophy, through to our web site for Stock Spirits.

It is just a holding page really, but you can check our address, view or download our (very smart!) new credentials document or (of course) link through from the site to this blog (and we’ll be updating our blog header very soon too).

If you would like to see more from us – either on the web site or on this blog – then please let us know. At the moment we’re debating what we feature on the web site – our past award-winning work, case studies on topics as widely different as corporate naming or annual reports, or simply the kind comments we’ve had from our clients over the years. Please do get in touch if you have suggestions or comments!

And if you’ve not dealt with us before, maybe now is the time to think about whether we can help you? As you’ll see – in corporate design, in web and electronic marketing, and in sport sponsorship activation – we have a pretty good track record. Why not go to our web site now and take a look at our brand spanking new credentials document? We hope it will convince you to get in touch.

Please bookmark our address now: www.designwildwest.com

Direct response – time to forget email and go back to print?

Published on October 13, 2009 in Marketing. 0 Comments Tags: , , , , , , , , .
an exclusive dm package

an exclusive dm package

A lot of people are saying to us these days that email is over-used as a marketing medium, that their spam filters have (at last) caught up with sorting out the desirable from the unwanted, and that they are turning back to print in a bid to get response rates back to where they once were.

It’s certainly true that e-marketing is over-used. We all have rafts of spam that is ill-directed and ill-targeted (and not very imaginative either, if it comes to that).

So, could I right now make a plea to all those who want to spam me in Russian or German not to bother? My Russian is non-existent, and my German is limited to asking for a loaf of bread and some onions. So, trying to interest me in your products (whether web-hosting or viagra) in either of those languages probably isn’t going to work.

Email is cheap, quick and available and probably that’s why it often isn’t working. It’s too easy to do without too much thought, and consequently can be counter-productive – sometimes, you’d be better off doing nothing than doing that.

Meanwhile, print campaigns, especially when well thought through, well targeted (ie they are sent to the right people) and thoughtfully followed up, DO work, even in these slightly straighened times.

Our campaign for Citroen Sport last year was a case in point. (In conjunction with our friends at Sports Media International, we helped to find the new sponsor they were looking for). And we’ve done it before, very effectively for Flying Pictures, a company whose business is concerned with hot-air balloons (!), and spectacularly for a software company called Ariba, who really gave us the scope (both budget and time) to do something effective.

Get in touch if you’d like to find out more about that Ariba initiative – it’s not often that a campaign directed at senior decision-makers gets a 60% response rate (and we only cheated a little!)

Sometimes, only print will do

Published on September 24, 2009 in Design, International and Marketing. 0 Comments Tags: , , , , , , , , .
Standard Bulletin

Standard Bulletin

Our clients at the Standard need to keep in touch with people all around the globe. Their business is marine insurance and the regulations regarding ships and shipping change almost every day.

A judgement in a High Court case could mean that the way shipowners and charterers operate will have to change too. And there can be big penalties if these factors are ignored.

Standard Bulletin is one way that the Standard Club, based in the City of London, can keep in touch with its global industry. Designed by Wild West each month, Standard Bulletin contains a wealth of information that every shipowner and charterer needs in order to make the passage of goods around the world as smooth and as efficient as it can be.

Standard Safety, a complementary publication, deals with safe working practices – everything from working in confined spaces through to navigation issues. Charles Taylor & Co, who manage the Standard Club operation, make significant investments in attempting to ensure safety and increase awareness of best practice, something that continues to save lives around the world.

These two publications are both available on the Standard Club web site – www.standard-club.com – but paper copies have been proved to be essential to keep widely-dispersed individuals up to speed with information and best practice.