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	<title>Word West &#187; Marketing</title>
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	<link>http://www.designwildwest.com/blog</link>
	<description>Wild West&#039;s design and marketing blog</description>
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		<title>You see? Marketing does work&#8230;</title>
		<link>http://www.designwildwest.com/blog/2011/08/you-see-marketing-does-work/</link>
		<comments>http://www.designwildwest.com/blog/2011/08/you-see-marketing-does-work/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 11:45:01 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Hardwicke]]></category>
		<category><![CDATA[Legal marketing]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1591</guid>
		<description><![CDATA[Sometimes marketing works only slowly. Often results come in inverse proportion to the value of the deal. It&#8217;s just not everyday that you can point to direct marketing results such as those we achieved for Ariba a few years back. (See the Direct Marketing section on this blog for details of that). So, it was [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2011/08/you-see-marketing-does-work/' addthis:title='You see? Marketing does work&#8230; ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Helping INCo get more from their website</title>
		<link>http://www.designwildwest.com/blog/2011/08/helping-inco-get-more-from-their-website/</link>
		<comments>http://www.designwildwest.com/blog/2011/08/helping-inco-get-more-from-their-website/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 11:35:02 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[consulting sales leads]]></category>
		<category><![CDATA[INCo]]></category>
		<category><![CDATA[INCo sales leads]]></category>
		<category><![CDATA[IT telemarketing]]></category>
		<category><![CDATA[outsourced sales]]></category>
		<category><![CDATA[sales development]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1579</guid>
		<description><![CDATA[WildWest has been working with INCo-online since the end of 2010. We have designed and built their new website and since then, we’ve been working with INCo to help them develop their online presence and get more traffic to the site, which should in turn help them to grow new business. (www.inco-online.com) The fundamental for [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2011/08/helping-inco-get-more-from-their-website/' addthis:title='Helping INCo get more from their website ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A world of smartphones, iPhones, pads&#8230;</title>
		<link>http://www.designwildwest.com/blog/2011/07/a-world-of-smartphones-iphones-pads/</link>
		<comments>http://www.designwildwest.com/blog/2011/07/a-world-of-smartphones-iphones-pads/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 10:50:52 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[pad]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1567</guid>
		<description><![CDATA[Sadly, a website is unlikely to be forever, no matter how much time and trouble it took to build. That&#8217;s true even if you only have a &#8220;brochureware&#8221; site, but it becomes more obvious when you use some of the other facilities that the web makes possible. Many of our finance and investment clients, for [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2011/07/a-world-of-smartphones-iphones-pads/' addthis:title='A world of smartphones, iPhones, pads&#8230; ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Creating dialogue. Difficulties and solutions</title>
		<link>http://www.designwildwest.com/blog/2011/07/creating-dialogue-difficulties-and-solutions/</link>
		<comments>http://www.designwildwest.com/blog/2011/07/creating-dialogue-difficulties-and-solutions/#comments</comments>
		<pubDate>Wed, 13 Jul 2011 08:49:19 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Direct]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[comfort zone]]></category>
		<category><![CDATA[market dialogue]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1550</guid>
		<description><![CDATA[Ask any B2B company what they are trying to do, and the phrase &#8216;creating dialogue&#8217; comes up. That&#8217;s why companies take the time and trouble to; - update their website regularly - do the same with their blog or blogs - use Twitter and Linkedin to promote both - advertise or direct market, with the [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2011/07/creating-dialogue-difficulties-and-solutions/' addthis:title='Creating dialogue. Difficulties and solutions ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Company coming to Europe? Two suggestions&#8230;</title>
		<link>http://www.designwildwest.com/blog/2011/07/company-coming-to-europe-two-suggestions/</link>
		<comments>http://www.designwildwest.com/blog/2011/07/company-coming-to-europe-two-suggestions/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 11:52:26 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[coming to Europe]]></category>
		<category><![CDATA[company expanding]]></category>
		<category><![CDATA[INCo sales leads]]></category>
		<category><![CDATA[USA2Europe]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1543</guid>
		<description><![CDATA[Two important services for companies coming to the UK and Europe We have two clients who might well be of interest to any company thinking of making its first steps into European markets. USA2Europe help companies de-risk the move into Europe for the first time. The company puts in place all the accounting, legal and [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2011/07/company-coming-to-europe-two-suggestions/' addthis:title='Company coming to Europe? Two suggestions&#8230; ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2011/07/company-coming-to-europe-two-suggestions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand-building or response?</title>
		<link>http://www.designwildwest.com/blog/2011/06/brand-building-or-response/</link>
		<comments>http://www.designwildwest.com/blog/2011/06/brand-building-or-response/#comments</comments>
		<pubDate>Tue, 07 Jun 2011 11:00:46 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Brand and identity]]></category>
		<category><![CDATA[Direct]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[direct response]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1528</guid>
		<description><![CDATA[Short term needs and long term requirements &#8211; how do you fit both together in  a coherent marketing strategy? Today, brand management is more complex than ever, and for business-to-business brands, where decision horizons tend to be more distant, there&#8217;s a continued conflict between gaining response and pursuing the longer term goal of brand engagement. [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2011/06/brand-building-or-response/' addthis:title='Brand-building or response? ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>They&#8217;ve responded. And someone&#8217;s asleep..?</title>
		<link>http://www.designwildwest.com/blog/2011/05/theyve-responded-and-someones-asleep/</link>
		<comments>http://www.designwildwest.com/blog/2011/05/theyve-responded-and-someones-asleep/#comments</comments>
		<pubDate>Thu, 12 May 2011 14:42:03 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Direct]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[response to advertising]]></category>
		<category><![CDATA[response to direct marketing]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1498</guid>
		<description><![CDATA[According to an article in Harvard Business Review recently, some American companies, most of whom are putting more and more marketing budget into slick and captivating direct marketing campaigns, are wasting their money. HBR tested responses from outbound email, from websites and from traditional direct marketing campaigns. Remember, they weren&#8217;t testing how or how many [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2011/05/theyve-responded-and-someones-asleep/' addthis:title='They&#8217;ve responded. And someone&#8217;s asleep..? ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2011/05/theyve-responded-and-someones-asleep/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO? Forget about the tricks. Try working on your content</title>
		<link>http://www.designwildwest.com/blog/2011/04/seo-forget-about-the-tricks-try-working-on-your-content/</link>
		<comments>http://www.designwildwest.com/blog/2011/04/seo-forget-about-the-tricks-try-working-on-your-content/#comments</comments>
		<pubDate>Tue, 19 Apr 2011 10:32:28 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[improving traffic]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[web content]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1492</guid>
		<description><![CDATA[Content, not trickery, is the key to increasing web site traffic<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2011/04/seo-forget-about-the-tricks-try-working-on-your-content/' addthis:title='SEO? Forget about the tricks. Try working on your content ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2011/04/seo-forget-about-the-tricks-try-working-on-your-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Source in Your Office?</title>
		<link>http://www.designwildwest.com/blog/2011/02/source-in-your-office/</link>
		<comments>http://www.designwildwest.com/blog/2011/02/source-in-your-office/#comments</comments>
		<pubDate>Tue, 22 Feb 2011 09:40:44 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[food for meetings]]></category>
		<category><![CDATA[hot lunch]]></category>
		<category><![CDATA[office catering]]></category>
		<category><![CDATA[West London]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1472</guid>
		<description><![CDATA[Source Food now offers food for meetings and lunches, delivered to your office<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2011/02/source-in-your-office/' addthis:title='Source in Your Office? ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2011/02/source-in-your-office/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IT sales leads? You need INCo</title>
		<link>http://www.designwildwest.com/blog/2011/02/it-sales-leads-you-need-inco/</link>
		<comments>http://www.designwildwest.com/blog/2011/02/it-sales-leads-you-need-inco/#comments</comments>
		<pubDate>Fri, 04 Feb 2011 10:38:48 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Consulting sales opportunities]]></category>
		<category><![CDATA[INCo]]></category>
		<category><![CDATA[IT sales opportunities]]></category>
		<category><![CDATA[qualified sales leads]]></category>
		<category><![CDATA[sales lead generation]]></category>
		<category><![CDATA[telemarketing]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1464</guid>
		<description><![CDATA[Sales lead generation company INCo, have a new website, designed by WildWest<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2011/02/it-sales-leads-you-need-inco/' addthis:title='IT sales leads? You need INCo ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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