Archive for the 'Marketing' Category

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BTG Pactual wins Best Global Macro Fund

Capa2We’re sending our best congratulations to our clients at BTG Pactual.

BTG Pactual last night won the EuroHedge award for Best Global Macro Fund in 2010. They were awarded their prize at the prestigious EuroHedge Dinner.

BTG Pactual a Brazilian-based investment bank, the largest in South America. Wild West has been working with BTG Pactual for some time, helping them with stakeholder communications and other issues where our design skills have real value.

Website maintenance – a different view

Web maintenance and updating is one of those subjects that splits clients down the middle. Some of them just say, “You do it,” and we do. Others say, “No. We’d like to have the opportunity to update some or all of our site.”

Our 'Dynamics in the Cloud' website for Tectura was built using WordPress.

Our 'Dynamics in the Cloud' website for Tectura was built using WordPress.

Those in the latter group, sometimes have a different option (if we know that is what they’re going to need from the outset!); we can build their site (or microsite) using the wonderful toolset provided by WordPress.

This blog is (of course) built in WordPress, but there are plenty of customised WordPress sites all over the world that you would be hard-pressed to spot, and because WordPress was built for bloggers, it is amazingly easy to update – even for non-specialist users like me!

WordPress gives those who want to have it, complete control over the pages that make up their site. They can add graphics, sound or video. They can provide links to other pages and other sites. Best of all, they can provide the complete information on a page that will help it to be found by search engines very easily.

Sites built in this way are ideal for a topical occasion (a product launch perhaps or a sales conference) and because they are so easy to add to or amend, marketing and PR people really like them. Especially when the new site can be shown to really add to traffic – and, yes, you get an inbuilt traffic monitor too!

If you would like to find out more about this option, please get in touch.

Barclays Footy Goes YouTube

Barclays Football TV

You can follow the official sponsor of the English Premier League now on Twitter (search for Barclays Footy) and you can see all the great things that Barclays are doing for the game on YouTube too.

The Barclays Premier League has to be one of the most popular national leagues in the world and Barclays is helping to bring it closer to more and more international audiences.

At Wild West, we’re incredibly proud that our design work (in electronic and print media) is now being seen by huge numbers of people around the world, and helping to underline too our status as a great source of design in the world of football, sport and sponsorship.

Barclays football is also on the web (of course!) at www.barclaysfootball.com

Promoting Money Skills to Students

This brochure was part of a pack introducing Barclays Money Skills weeks to collegesPromoting financial awareness to students may not be the easiest task in the world, but now more than ever, it’s essential that students stand on their own two feet financially, and understand the implications of their financial decisions. Adding expensive overdrafts to a debt mountain of loans may feel like something to be worried about later, but debt can add up to a big burden for later life, or worse, if spending and debt get out of control.

Full marks then, to Barclays for extending its already huge and wide-reaching Money Skills programme - a programme designed to educate the underpriviledged and the needy about financial management – into colleges, to help their students.

Student life can be stressful enough without money worries, and out of control debt can have a marked impact on health, on the ability to study effectively, and most important of all on college drop-out rates. Barclays Money Skills weeks provide important lessons, for student life and for the life of work that follows.

Wild West are helping Barclays promote their Money Skills programme and in particular their Money Skills weeks, through promotional work like that illustrated here.

New Tectura ‘In the Cloud’ site goes live

Tectura's new site for its Fast Track 'Dynamics in the Cloud' service

Tectura's new site for its Fast Track 'Dynamics in the Cloud' service

Tectura is a worldwide provider of Microsoft Dynamics® based ERP, CRM and technology solutions. Its UK subsidiary  is now offering a very special option to smaller companies with big ambition – the option to use Microsoft Dynamics software for a fixed monthly price. There’s no hardware required, because this is software ‘in the cloud’ – users access it via the Internet. With ‘Microsoft Dynamics as a service’, suddenly, and very cost-effectively, all the features of a world-leading business management system are available to every company, no matter what their size. Wild West designed the site that supports this important new service for smaller and emerging companies. Find out more at: http://www.dynamics-in-the-cloud.co.uk

Finance and Investment – Presentation Means Business

Just in case you hadn’t noticed, Finance and Investment companies form a large part of our work. We design web sites, outbound emarketing and investor bulletins, reports, advertising, invitations, presentations and lots more besides.

Currently, we’re working for all of the following companies and organisations (together with one or two others that these individual clients would rather we didn’t mention).

We designed the Resolute logo, stationery, web site

We designed the Resolute logo, stationery, web site

Alcentra
BTG Group
Carrington Group
Duke Street
Hatton Grange
Indicus Advisors
Inflexion
Resolute Asset Management
Satya Capital
Silverfleet Capital

It is, as we hope you’ll agree, an impressive list, and if you are looking for a company to help develop your marketing resources, with specific expertise in the finance and investment markets, we hope you will get in touch.

Here, we’re showing some of our website work, but we also cover print, display, advertising and other projects (like investor communications and even complete presentations in Powerpoint).

Web work for Alcentra

Web work for Alcentra

Our most successful piece of direct marketing, ever

70% response? Impossible! (or not?)

70% response? Impossible! (or not?)

This direct marketing campaign happened when B2B eCommerce was the really sexy thing in IT.
Everyone was talking about it, and Ariba were the hot company within this particular technology.
The problem was that Ariba wanted to sell to big companies (Times Top 200, typically), their software was a big ticket item (for large companies it would have been a fairly substantial investment) and Ariba were new to the UK. They also wanted to talk at a high level (Finance Director).
Over a period, we jointly devised the idea of a remote-control car, branded and boxed, and a theme – ‘You can’t have power without control’ – to link the creative to the Ariba product. (‘Control your spending, get better value from every pound you spend’).
WildWest sourced the car via a German company who manufactured in Hong Kong. We sent artwork for them to brand the car, which included the Ariba phone no. We thought we would have done a job even if we got the car onto an office shelf.
The key idea though, (the ‘sting’, if you like) was that the recipient didn’t get the controller for the car until he returned a card – didn’t have to do anything else, though there were options to sign up for a seminar or request a meeting. The controller was similarly packaged and as soon as the card came back, it was sent off.
All this happened pre-Christmas (November) and there was a fantastic response – something like 60% in three days! There was telephone follow up just in case anyone was embarassed or had guidelines that didn’t allow them to accept (we would then send a donation to charity on their behalf). That allowed us to check whether the message had got across, if they remembered Ariba and what business they were in – all were great numbers.
We sent out about 240 of the cars. Final response was over 70%.
It wasn’t cheap. The whole exercise cost about 45k, but that was about the price of a dps in the FT – which was one of the other options considered.
Best of all was that Ariba got six sales direct from the campaign which paid for itself many times over.

Personal Print and the Power of Micro-Marketing

If you are bidding for a big contract, trying to establish your credentials with a potentially large client, or submitting proposals that you want to be remembered, think about the power of micro-marketing.

Today, digital print is sometimes almost indistinguishable from material produced in other ways, and it gives you amazing flexibility too.

The same kind of flexibility that you’re used to when producing a mail-merged letter for example, with the additional credibility of high-quality print.

So you can personalise complete documents, binders, reports, proposals and have them produced as though they were mass-market materials.

We’ve produced these kind of documents for Pricoa Relocation, for Birse Civils and Balfour Beatty. We’ve also produced direct marketing materials personalised to potential clients for Tectura, and personal market research documents for Hardwicke.

Those aren’t the only possibilities either. Outdoor displays, liveried cars or cabs, posters – all can be produced as one-offs or in small volumes to meet your particular requirements.

If you would like to find out more, just get in touch.

Citroën Racing, World Rally Champions

Citroën Racing, are the World Rally Champions, and now they have a sponsor prospectus that matches their amazing track record of success since 2000.

Citroën Racing's new sponsor prospectus, designed and written by WildWest

Citroën Racing's new sponsor prospectus, designed and written by WildWest

Designed, written and produced by WildWest, this comprehensive document (it runs to around 50 pages) gives anyone involved with commercial sponsorship on an international basis, a unique insight into the value proposition that Citroën Racing are able to provide.

The prospectus was designed and produced on behalf of Citroën, and their sales and marketing agency, SMI.

SMI are based in Spain and run by motorsport expert Jonathan Bancroft. Jonathan and his team have represented a number of companies and ventures and are now working on a number of football initiatives too.

If you are interested in supporting Citroën in their future competition in teh World Rally Championship and would like to see a copy of the Citroën prospectus, then please do get in touch with SMI.

Serious about international sponsorship?

If you are, maybe its time to check out the FIA World Rally Championship and the most successful team of this century, Citroen Racing. We’ve just produced a marketing pack and presentation on behalf of the Citroen Racing team and their sponsorship marketing agency, SMI. (see the post below as well!)

World Rally gives sponsors a huge marketing platform with the necessary vast TV audiences. Citroen use world rally as a key part of their brand development strategy, and, if it works for them, you can bet they will make it work for their sponsors too.

Over and above the mobile billboard aspect, there are some really great hospitality options including something that money just can’t buy – the option to be driven over the Citroen Racing test track by the World Rally Champion, Sebastien Loeb.

Mind you, that is not an option for the faint-hearted! More here and in the post below.

http://www.sports-media-intl.com/case-studies/citroen