One of our series of animal safety posters for Charles Taylor & Co
We were asked by marine insurance specialists Charles Taylor & Co to produce a set of posters to promote safety on ships. Ships’ crew knew about safe working procedures, but they occasionally ignored them, with sometimes disastrous results. Of course, each one of these incidents was not only serious, but expensive too, and Charles Taylor wanted to do all it could to prevent them. One problem was that crew members’ first language was often not English. Another was that previous ‘blood and guts’ approaches were being ignored. Our solution was to use animals to point up messages. We hoped that by raising a smile and providing an attractive, friendly image, we could make more of a point. Our series of posters was enthusiastically displayed on ships, and helped to reduce the number of crew injury incidents and, just as important, the value of claims that stemmed from them.
Guidance on Responding to Pollution for Dutch shipowners
All over the world, shipowners and seamen are being told to eliminate pollution, to such an extent that, in many areas, it is a criminal offence to cause or allow pollution to happen, even accidentally. Much of the burden of this problem – and everyone agrees that pollution must be prevented – falls on those who insure commercial shipping. This is true especially for the many commercial craft who ply their trade on Europe’s waterways. One of the leading insurers is the Standard London organisation, whose managers are longstanding Wild West clients, the city-based Charles Taylor & Co., part of Charles Taylor Consulting. As part of their response to the need for continued vigilance about pollution and the need to handle it effectively, Pollution Response sheets like these are designed and produced by Wild West in a variety of languages – Russian, Dutch, German and English. Just another example of how designers have to deal with multi-lingual issues these days! You can see more our design work for Charles Taylor at www.standard-club.com/knowledgecentre/
Okana are a very specialised high-tech company. Using search technologies from Autonomy, they create tools and appliances that help companies to search electronic traffic well beyond the limitations of text and data. Okana asked us to provide animations that would help them show what they were able to do on their web site. These are what we came up with! See them live (and at the proper size!) at www.okana.com
Some companies are so innovative that they have a tough job explaining just how their products work.
Take Secerno for example. Conventional wisdom says that to protect valuable information resources, you have to build a wall around it. The trouble is that when you do, the resources lose their value simply because they aren’t easily accessible, and anyway, the people who want to damage your databases, or steal them, may not be outside your company. What about the disgruntled employee passed over for a pay rise? Or the sales rep who is going to work for a competitor?
Secerno’s database security product works by looking at ‘normal’ patterns of use. Then, when something odd happens (the sales rep tries to download all your customer data, for example), alarms are triggered and the potential damage can be stopped.
Now, that isn’t so easy to explain, but an animated diagram on the Secerno web site does it much better than we can do here, just using words. Take a look at http://www.secerno.com/howitworks/diags.html
Animations like this can help potential buyers to appreciate just what it is that your product or service is offering.
Published on
July 20, 2009 in
Corporate, Display and Unusual.
Tags: Brands2Life, Display, House of Lords, innovation, launch, logo, manifesto, Micro Focus, PR, report, skills.
The 'Making BrITain Great Manifesto' for Brands2Life client, Micro Focus
Let’s be clear. We can’t do it by ourselves, but our design work for PR experts Brands2Life and their clients Micro Focus might help.
Micro Focus has started a campaign to get politicians, educationalists, scientists and entrepreneurs interested in making Britain the home of innovation and particularly technology innovation.
Britain already punches well above its weight in terms of information technology, but Micro Focus, itself a British success story, is leading the charge for more. The launch of the initiative was held on July 21st at the House of Lords. You can read more on the initiative, download a copy of the manifesto and leave any comments you may have, at www.makingBrITaingreat.co.uk. Wild West designed and produced the Micro Focus manifesto, much of the design work for the launch event and the landing pad web site for the campaign.
Christmas comes earlier and earlier doesn’t it? We love creating animated ecards for companies who don’t want to send another batch of cards showing St Paul’s in the snow. With the money they save on postage, they have the option to make a charity donation, which is perhaps a touch more Christmassy in spirit too. Animations like this need to be small enough to email as well, which does take a bit of thought and care, so please don’t leave it till the last minute!
We’ve created corporate ties for Charles Taylor and branded a pub for an internet security company (so that they could meet exhibition visitors in comfort!). We’ve packaged remote-control cars to launch a new company in the UK (our most successful piece of direct mail ever), and put a DVD in a briefcase to promote a software company to corporate clients. But probably the most visible of our unusual assignments is to produce the ribbons that adorn the trophy awarded to the winners of the Premier League each year.