Barclays New York Challenge is a US-based curtain-raiser to the Barclays Premier League season. Here’s a link to the launch press conference (link) video where you’ll be able to see some of our brand activation work!
Archive for the 'Sport' Category
Seve backs Spain's bid to host the Ryder Cup
Madrid is one of the cities bidding to stage the 2018 Ryder Cup, the golf competition that pits the best of Europe against the best of America. Wild West was pleased to help out British PR agency, Lexis by designing and producing some impressive branded clothing and other materials for the launch – all produced in double-quick time, in order to be ready for the launch event which featured Spanish golfing legend Seve Ballesteros.
Sadly, Ballesteros will not now be able to play the four demonstration holes at next week’s British Open, to be staged at St Andrews, the scene of some of his greatest triumphs. His recovery from brain surgery and consequent therapy simply won’t allow it.
Citroën Racing, are the World Rally Champions, and now they have a sponsor prospectus that matches their amazing track record of success since 2000.
Citroën Racing's new sponsor prospectus, designed and written by WildWest
Designed, written and produced by WildWest, this comprehensive document (it runs to around 50 pages) gives anyone involved with commercial sponsorship on an international basis, a unique insight into the value proposition that Citroën Racing are able to provide.
The prospectus was designed and produced on behalf of Citroën, and their sales and marketing agency, SMI.
SMI are based in Spain and run by motorsport expert Jonathan Bancroft. Jonathan and his team have represented a number of companies and ventures and are now working on a number of football initiatives too.
If you are interested in supporting Citroën in their future competition in teh World Rally Championship and would like to see a copy of the Citroën prospectus, then please do get in touch with SMI.
The final day of the Barclays Premier League and Chelsea deservedly become champions.
Champion football by Chelsea. Banners, flags and ribbons by Wild West
It’s a busy time for Wild West, because we have to be ready for what might happen on the final day of the season, as well as what actually does happen.
So when – like yesterday – the issue is in doubt, we have a lot of shipments to be made.
And we’re not just congratulating the champions. Runners-up Manchester United get their kit of banners and flags and so too, do Arsenal and Tottenham, who will be England’s other representatives in the Champions League next season.
Each year, Wild West (as part of its work for Barclays) puts a complete set of display equipment into some rather nice large hotels in order to cement awareness of Barclays’ status as the sponsoring company of the Premier League in England.
Giant banners at the PFA Awards Dinner
The PFA Awards Dinner is one of these events.
The dinner is an essential part of the end-of-season celebrations, and is held just before the winners of the Premier League trophy can be known for certain.
The awards themselves, which have been won in the past by Kevin Keegan, Cristiano Ronaldo and David Beckham, are particularly prized by the winners, because they are awarded on the basis of votes amongst the players’ fellow professionals.
This year (2010) Awards were given to Wayne Rooney (Player of the Year), James Milner (Young Player of the Year) and Lucas Radebe (Special Award).
Wayne Rooney (centre), James Milner (right) and Lucas Radebe (left) pictured with their 2010 Awards
In this World Cup Year, to be hosted in South Africa, it seems particularly appropriate that Lucas Radebe has been honoured with an award. A South African, he has for many years rendered stalwart services to his English club, Leeds United, before injury forced him to give up the game.
You can read more about Barclays and their involvement with the Premier League in England at www.barclaysfootball.com and specifically about the PFA Awards at www.premierleague.com/page/Magazinedettail/0,,12306~2035490,00.html
Spaces for Sport in the Arsenal matchday programme
Barclays Spaces for Sports is an award-winning and international programme aimed at giving young people from deprived areas the opportunity to play sport.
It is the focus of the overall Barclays corporate social responsibility programme and operates in the UK and Ireland, South Africa and the USA.
In the UK, the programme operates in conjunction with the Football Foundation and runs alongside the Barclays commercial sponsorship of the English Premier League.
Now, Barclays have asked Wild West to put together a series of advertising feature pages, each one directed specifically to the work that Barclays and the Football Foundation are doing with each of the clubs in the Premier League, and highlighting the achievements of this remarkable initiative – which not only creates the areas for sports of different kinds, but also gives constructive assistance to community groups, helping them to get into a routine of managing and maximising the use of the space.
Barclays Spaces for Sport in Liverpool
Barclays Spaces for Sports are already up and running in the neighbourhood of each and every Premier League side and in many other areas too. But Premier League sides, and the Football Foundation too, are also taking a hand in helping to establish the credentials of these new facilities and playing an important role in attracting local publicity for what Spaces for Sports can offer.
Everyone involved hopes that these new facilities will become etched into the fabric of their local communities, providing a focus and an outlet for kids who otherwise might be attracted to gangs and crime. So, in many important ways, Barclays Spaces for Sports is helping to revitalise areas where problems of various kinds have been in evidence, and helping to get lives back on track by encouraging individuals to develop their sporting skills.
Who knows? Barclays Spaces for Sports may provide an important platform for British success in our very own Olympics in 2012. And Wild West is very pleased to be involved in this important initiative.
If you are, maybe its time to check out the FIA World Rally Championship and the most successful team of this century, Citroen Racing. We’ve just produced a marketing pack and presentation on behalf of the Citroen Racing team and their sponsorship marketing agency, SMI. (see the post below as well!)
World Rally gives sponsors a huge marketing platform with the necessary vast TV audiences. Citroen use world rally as a key part of their brand development strategy, and, if it works for them, you can bet they will make it work for their sponsors too.
Over and above the mobile billboard aspect, there are some really great hospitality options including something that money just can’t buy – the option to be driven over the Citroen Racing test track by the World Rally Champion, Sebastien Loeb.
Mind you, that is not an option for the faint-hearted! More here and in the post below.
http://www.sports-media-intl.com/case-studies/citroen
SMI (Sports Media International) is a specialist sponsorship agency working on an international basis with rights-holders and commercial companies. SMI helps rights holders package and sell sponsorships, and it helps commercial companies to source and activate sponsorships on a global scale.
Citroen Racing. The most successful World Rally Championship team of this decade.
Wild West has worked with SMI on a number of projects (and indeed designed and produced the SMI website!).
On the commercial front, SMI has been working with Citroen Racing since 2002, promoting its proposition to the commercial world. Citroen is the most successful World Rally Championship team this decade and sponsorship opportunities there are valuable properties. After all, Citroen uses its own involvement in WRC to promote and enrich its own brand on an international basis, and if it works for them, then it can also work for commercial sponsors too.
The joy of sponsorship is that it enables brands to gain traction on an international scale, achieving results that might be impossibly expensive on a country by country basis. Citroen’s unique record of success is also extremely valuable and can give brands almost instant status.
For more on SMI and Citroen, go to: http://www.sports-media-intl.com/case-studies/citroen
The Barclays Around the World Competition site
Just tell Barclays, and you could win a really great day in the UK!
With the Barclays Premier League being watched in more places every day, Barclays wanted to promote their involvement with the beautiful game by giving fans from around the world the chance to show us all where and how they watch the action from the Barclays Premier League.
In return, there’s a really great prize of a trip to the UK, with (of course) tickets to a match at the winner’s favourite ground.
What do you have to do to win? Simple, just use the site to explain where, when and how you watch your favourite team. You can upload video, audio, photography or just write a paragraph about it. The winner will be the most unusual and interesting story that’s posted to the site before the end of the promotion.
The Barclays ‘Around the World in Ninety Minutes’ website shows how companies can interact through the web – this is quite a lighthearted application, but it doesn’t take too much thought to show how this interactivity could have more serious uses. You could collect views and opinions of customers for example, or find out what employees around the world think about your company. Views can be made public or kept private and available only to certain individuals.
You can see the Barclays’ Around the World competition site at www.barclaysfootball.com
Frank Lampard wins the Football Writers Tribute Award
He’s pretty much achieved everything in football that you could (although not yet a World Cup or Champions League winners medal). He’s been an integral part of the Chelsea team that has established itself in the Barclays Premier League ‘top four’. Ancelotti wouldn’t part with him. Capello puts down his and Rooney’s names first on any England teamsheet. He scores more goals from midfield than most strikers. Why wouldn’t Frank Lampard win the Football Writers’ Tribute Award?
Only a very few names of current Barclays Premier League players would be mentioned alongside his. Wayne Rooney perhaps, or Ryan Giggs at Manchester United, Stephen Gerrard or Torres at Liverpool, Cesc Fabregas or Robin van Persie at Arsenal. And yet, with Chelsea dominating this year’s Barclays Premier League so far, and still in the running for a League, Cup and Champions League treble, it was fitting that Lamps would get this prestigious award, joining previous winners – Bobby Moore and Alan Shearer among them.
The picture shows the handsome tribute to Frank Lampard, printed in the programme for the Football Writers’ annual dinner and designed (of course) by Wild West.