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	<title>Word West &#187; Sport</title>
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	<link>http://www.designwildwest.com/blog</link>
	<description>Wild West&#039;s design and marketing blog</description>
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		<title>When you need to impress, write the book</title>
		<link>http://www.designwildwest.com/blog/2011/07/when-you-need-to-impress-write-the-book/</link>
		<comments>http://www.designwildwest.com/blog/2011/07/when-you-need-to-impress-write-the-book/#comments</comments>
		<pubDate>Thu, 14 Jul 2011 13:28:18 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Captured]]></category>
		<category><![CDATA[High level audience]]></category>
		<category><![CDATA[leading brands]]></category>
		<category><![CDATA[Mahindra Racing]]></category>
		<category><![CDATA[SMI]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1557</guid>
		<description><![CDATA[Not too long ago, our friends at the sports marketing agency, SMI, came to us for help in producing a promotional brochure for their client Citroën Sport. SMI were marketing a sponsorship proposition for Citroën, one of the leading teams in the World Rally Championship. Since the sponsorship deal would only be done for a [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2011/07/when-you-need-to-impress-write-the-book/' addthis:title='When you need to impress, write the book ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>High-level audiences? Treat them with respect</title>
		<link>http://www.designwildwest.com/blog/2011/05/high-level-audiences-treat-them-with-respect/</link>
		<comments>http://www.designwildwest.com/blog/2011/05/high-level-audiences-treat-them-with-respect/#comments</comments>
		<pubDate>Fri, 20 May 2011 09:58:23 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Direct]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[book design]]></category>
		<category><![CDATA[Finance Directors]]></category>
		<category><![CDATA[High level audience]]></category>
		<category><![CDATA[power and control]]></category>
		<category><![CDATA[response]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1503</guid>
		<description><![CDATA[My credit card company sent me a mailer recently. It was so flimsy that I doubted the sales proposition even before I read it, and it wasn’t much of a surprise to find the offer totally valueless. Better to send me nothing than this kind of thing. On the other hand, WildWest has proven over [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2011/05/high-level-audiences-treat-them-with-respect/' addthis:title='High-level audiences? Treat them with respect ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2011/05/high-level-audiences-treat-them-with-respect/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Barclays Footy Goes YouTube</title>
		<link>http://www.designwildwest.com/blog/2011/01/barclays-footy-goes-youtube/</link>
		<comments>http://www.designwildwest.com/blog/2011/01/barclays-footy-goes-youtube/#comments</comments>
		<pubDate>Tue, 04 Jan 2011 12:58:34 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Unusual]]></category>
		<category><![CDATA[Barclays]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[football]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1437</guid>
		<description><![CDATA[You can follow the official sponsor of the English Premier League now on Twitter (search for Barclays Footy) and you can see all the great things that Barclays are doing for the game on YouTube too. The Barclays Premier League has to be one of the most popular national leagues in the world and Barclays [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2011/01/barclays-footy-goes-youtube/' addthis:title='Barclays Footy Goes YouTube ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Barclays &#8211; Using the Power of Football</title>
		<link>http://www.designwildwest.com/blog/2010/10/barclays-using-the-power-of-football/</link>
		<comments>http://www.designwildwest.com/blog/2010/10/barclays-using-the-power-of-football/#comments</comments>
		<pubDate>Thu, 21 Oct 2010 09:50:21 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand and identity]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Activation]]></category>
		<category><![CDATA[Barclays]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Soccer]]></category>
		<category><![CDATA[sponsorship]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1399</guid>
		<description><![CDATA[WildWest Design has been creating press ads built around Barclays' sponsorship of the Premier League for use in Africa. Barclays is using them to strengthen brand values and increase product sales internationally.<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/10/barclays-using-the-power-of-football/' addthis:title='Barclays &#8211; Using the Power of Football ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Barclays New York Challenge</title>
		<link>http://www.designwildwest.com/blog/2010/07/barclays-new-york-challenge/</link>
		<comments>http://www.designwildwest.com/blog/2010/07/barclays-new-york-challenge/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 10:40:45 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Brand and identity]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Activation]]></category>
		<category><![CDATA[Barclays]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[New York Challenge]]></category>
		<category><![CDATA[Soccer]]></category>
		<category><![CDATA[sponsorship]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1328</guid>
		<description><![CDATA[The Barclays New York challenge is a curtain raiser to the Barclays Premier League season, taking place in the US.<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/07/barclays-new-york-challenge/' addthis:title='Barclays New York Challenge ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2010/07/barclays-new-york-challenge/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wild West &#8211; Helping out the Madrid bid</title>
		<link>http://www.designwildwest.com/blog/2010/07/wild-west-helping-out-the-madrid-bid/</link>
		<comments>http://www.designwildwest.com/blog/2010/07/wild-west-helping-out-the-madrid-bid/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 15:18:00 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Brand and identity]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[2018]]></category>
		<category><![CDATA[Activation]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[golf]]></category>
		<category><![CDATA[launch event]]></category>
		<category><![CDATA[Lexis]]></category>
		<category><![CDATA[Madrid]]></category>
		<category><![CDATA[press launch]]></category>
		<category><![CDATA[Ryder Cup]]></category>
		<category><![CDATA[Seve Ballesteros]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1277</guid>
		<description><![CDATA[Wild West designed and produced branded clothing and other material for a press conference on Spain's bid for the Ryder Cup<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/07/wild-west-helping-out-the-madrid-bid/' addthis:title='Wild West &#8211; Helping out the Madrid bid ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2010/07/wild-west-helping-out-the-madrid-bid/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Citroën Racing, World Rally Champions</title>
		<link>http://www.designwildwest.com/blog/2010/05/citroen-racing-world-rally-champions/</link>
		<comments>http://www.designwildwest.com/blog/2010/05/citroen-racing-world-rally-champions/#comments</comments>
		<pubDate>Wed, 26 May 2010 14:48:12 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Activation]]></category>
		<category><![CDATA[Citroen Racing]]></category>
		<category><![CDATA[Jonathan Bancroft]]></category>
		<category><![CDATA[SMI]]></category>
		<category><![CDATA[sponsor prospectus]]></category>
		<category><![CDATA[sponsorship]]></category>
		<category><![CDATA[Sports Media International]]></category>
		<category><![CDATA[WildWest design]]></category>
		<category><![CDATA[World Rally Champions]]></category>
		<category><![CDATA[WRC]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1106</guid>
		<description><![CDATA[Citroën Racing, the World Rally Champions, have a new sponsor prospectus, designed and created for their agency SMI, by WildWest Design in London.<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/05/citroen-racing-world-rally-champions/' addthis:title='Citroën Racing, World Rally Champions ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2010/05/citroen-racing-world-rally-champions/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Chelsea Champions</title>
		<link>http://www.designwildwest.com/blog/2010/05/chelsea-champions/</link>
		<comments>http://www.designwildwest.com/blog/2010/05/chelsea-champions/#comments</comments>
		<pubDate>Mon, 10 May 2010 09:11:07 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Brand and identity]]></category>
		<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Arsenal]]></category>
		<category><![CDATA[banners]]></category>
		<category><![CDATA[Barclays]]></category>
		<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[celebrations]]></category>
		<category><![CDATA[Champions]]></category>
		<category><![CDATA[Chelsea]]></category>
		<category><![CDATA[flags]]></category>
		<category><![CDATA[Man U]]></category>
		<category><![CDATA[ribbons]]></category>
		<category><![CDATA[Spurs]]></category>
		<category><![CDATA[Tottenham]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1013</guid>
		<description><![CDATA[The final day of the Barclays Premier League and Chelsea deservedly become champions. It&#8217;s a busy time for Wild West, because we have to be ready for what might happen on the final day of the season, as well as what actually does happen. So when &#8211; like yesterday &#8211; the issue is in doubt, [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/05/chelsea-champions/' addthis:title='Chelsea Champions ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PFA Awards Branded &#8216;Barclays&#8217; by Wild West</title>
		<link>http://www.designwildwest.com/blog/2010/05/pfa-awards-branded-barclays-by-wild-west/</link>
		<comments>http://www.designwildwest.com/blog/2010/05/pfa-awards-branded-barclays-by-wild-west/#comments</comments>
		<pubDate>Fri, 07 May 2010 14:36:40 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Brand and identity]]></category>
		<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Display]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Activation]]></category>
		<category><![CDATA[Barclays]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Event branding]]></category>
		<category><![CDATA[football]]></category>
		<category><![CDATA[PFA]]></category>
		<category><![CDATA[PFA Awards]]></category>
		<category><![CDATA[PFA Awards dinner]]></category>
		<category><![CDATA[Premier League]]></category>
		<category><![CDATA[Soccer]]></category>
		<category><![CDATA[sponsorship]]></category>
		<category><![CDATA[www.barclaysfootball.com]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=987</guid>
		<description><![CDATA[Each year, Wild West is charged with making sure that people are aware of Barclays involvement in the Premier League in England, through a number of high-profile award events.<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/05/pfa-awards-branded-barclays-by-wild-west/' addthis:title='PFA Awards Branded &#8216;Barclays&#8217; by Wild West ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Barclays Spaces for Sports &#8211; Getting Support from the Fans</title>
		<link>http://www.designwildwest.com/blog/2010/04/barclays-spaces-for-sports-getting-support-from-the-fans/</link>
		<comments>http://www.designwildwest.com/blog/2010/04/barclays-spaces-for-sports-getting-support-from-the-fans/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 14:24:11 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Activation]]></category>
		<category><![CDATA[Barclays]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[football]]></category>
		<category><![CDATA[Football Foundation]]></category>
		<category><![CDATA[matchday programme]]></category>
		<category><![CDATA[Premier League]]></category>
		<category><![CDATA[Soccer]]></category>
		<category><![CDATA[Spaces for Sports]]></category>
		<category><![CDATA[sponsorship]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=944</guid>
		<description><![CDATA[Wild West design is helping to promote Barclays Spaces for Sports directly with Barclays Premier League fans.<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/04/barclays-spaces-for-sports-getting-support-from-the-fans/' addthis:title='Barclays Spaces for Sports &#8211; Getting Support from the Fans ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2010/04/barclays-spaces-for-sports-getting-support-from-the-fans/feed/</wfw:commentRss>
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