Archive for the 'Sport' Category

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Serious about international sponsorship?

Published on April 1, 2010 in Brand and identity, International, Marketing and Sport. 0 Comments Tags: , , , , , , , , , , , , , .

If you are, maybe its time to check out the FIA World Rally Championship and the most successful team of this century, Citroen Racing. We’ve just produced a marketing pack and presentation on behalf of the Citroen Racing team and their sponsorship marketing agency, SMI. (see the post below as well!)

World Rally gives sponsors a huge marketing platform with the necessary vast TV audiences. Citroen use world rally as a key part of their brand development strategy, and, if it works for them, you can bet they will make it work for their sponsors too.

Over and above the mobile billboard aspect, there are some really great hospitality options including something that money just can’t buy – the option to be driven over the Citroen Racing test track by the World Rally Champion, Sebastien Loeb.

Mind you, that is not an option for the faint-hearted! More here and in the post below.

http://www.sports-media-intl.com/case-studies/citroen

Sponsorship activation – our partnership with SMI

Published on March 23, 2010 in Brand and identity, International and Sport. 0 Comments Tags: , , , , , , , , , , , , .

SMI (Sports Media International) is a specialist sponsorship agency working on an international basis with rights-holders and commercial companies. SMI helps rights holders package and sell sponsorships, and it helps commercial companies to source and activate sponsorships on a global scale.

Citroen Racing. The most successful World Rally Championship team of this decade.

Citroen Racing. The most successful World Rally Championship team of this decade.

Wild West has worked with SMI on a number of projects (and indeed designed and produced the SMI website!).

On the commercial front, SMI has been working with Citroen Racing since 2002, promoting its proposition to the commercial world. Citroen is the most successful World Rally Championship team this decade and sponsorship opportunities there are valuable properties. After all, Citroen uses its own involvement in WRC to promote and enrich its own brand on an international basis, and if it works for them, then it can also work for commercial sponsors too.

The joy of sponsorship is that it enables brands to gain traction on an international scale, achieving results that might be impossibly expensive on a country by country basis. Citroen’s unique record of success is also extremely valuable and can give brands almost instant status.

For more on SMI and Citroen, go to: http://www.sports-media-intl.com/case-studies/citroen

Where do you watch the Barclays Premier?

Published on February 10, 2010 in Sport and Web. 0 Comments Tags: , , , , , , , , , , , .
The Barclays Around the World Competition site

The Barclays Around the World Competition site

Just tell Barclays, and you could win a really great day in the UK!

With the Barclays Premier League being watched in more places every day, Barclays wanted to promote their involvement with the beautiful game by giving fans from around the world the chance to show us all where and how they watch the action from the Barclays Premier League.

In return, there’s a really great prize of a trip to the UK, with (of course) tickets to a match at the winner’s favourite ground.

What do you have to do to win? Simple, just use the site to explain where, when and how you watch your favourite team. You can upload video, audio, photography or just write  a paragraph about it. The winner will be the most unusual and interesting story that’s posted to the site before the end of the promotion.

The Barclays ‘Around the World in Ninety Minutes’ website shows how companies can interact through the web – this is quite a lighthearted application, but it doesn’t take too much thought to show how this interactivity could have more serious uses. You could collect views and opinions of customers for example, or find out what employees around the world think about your company. Views can be made public or kept private and available only to certain individuals.

You can see the Barclays’ Around the World competition site at www.barclaysfootball.com

Barclays salute Frank Lampard

Published on January 18, 2010 in Sport. 0 Comments Tags: , , , .
Frank Lampard is the PFA Player of the Year

Frank Lampard wins the Football Writers Tribute Award

He’s pretty much achieved everything in football that you could (although not yet a World Cup or Champions League winners medal). He’s been an integral part of the Chelsea team that has established itself in the Barclays Premier League ‘top four’. Ancelotti wouldn’t part with him. Capello puts down his and Rooney’s names first on any England teamsheet. He scores more goals from midfield than most strikers. Why wouldn’t Frank Lampard win the Football Writers’ Tribute Award?

Only a very few names of current Barclays Premier League players would be mentioned alongside his. Wayne Rooney perhaps, or Ryan Giggs at Manchester United, Stephen Gerrard or Torres at Liverpool, Cesc Fabregas or Robin van Persie at Arsenal. And yet, with Chelsea dominating this year’s Barclays Premier League so far, and still in the running for a League, Cup and Champions League treble, it was fitting that Lamps would get this prestigious award, joining previous winners – Bobby Moore and Alan Shearer among them.

The picture shows the handsome tribute to Frank Lampard, printed in the programme for the Football Writers’ annual dinner and designed (of course) by Wild West.

Barclays Spaces for Sports International Award

Published on December 8, 2009 in Advertising, Corporate, Marketing and Sport. 0 Comments Tags: , , , , , , , , , , , .
International Advertising for the Barclays Spaces for Sports Programme

International Advertising for the Barclays Spaces for Sports Programme

The Barclays Spaces for Sports campaign has received an award for Corporate Social Responsibility Initiative of the Year at the Peace and Sport Awards in Monaco.

The awards ceremony was held as part of the third Peace and Sport International Forum, and the Barclays’ award specifically recognises programmes which help rebuild bridges between divided or opposed communities.

Barclays has spent more than £37 million on the initiative since its inception, and it has also benefitted from a further £30m donated from the Football Foundation, a body funded by elite football and the government in the UK.

The Spaces for Sports programme runs in the US, South Africa and the UK.

Get your hands on the Premier League Trophy!

Published on November 9, 2009 in Sport and Unusual. 0 Comments Tags: , , , , , , , , , .
The Barclays Premier League Trophy could be yours - for just a day

The Barclays Premier League Trophy could be yours – for just a day

No. You don’t have to spent half a billion buying a team. All you have to do is to go to www.barclayshomewin.com and enter the Barclays free prize draw.

20 winners from around the world will get the chance to have the Premier League Trophy for the day.

What could you do with it? Well, just think. You could lift it aloft with the team you play for. You could take it to your kids school. You could use it as part of a fund-raising opportunity for charity. Or you could just put it on your mantelpiece and dream.

But you’ll have to enter quickly! Our information is that a number of unnamed Premier League managers want to get their hands on this unique prize…

Web site and promotional advertising is by Wild West of course.

Barclays Home Win

Published on September 11, 2009 in Marketing and Sport. 1 Comment Tags: , , , , , , , , , .

Barclays Home Win is a free-to-enter prize draw which will give 20 lucky soccer fans (wherever in the world they are) to have the Premier League trophy, complete with ribbons, for the day.

What would you do with it? Take it to your kids school. Get you and your friends photographed holding it aloft. Use it as a charity fundraiser.  Go on a celebration tour. It’s up to you! Competition opens soon. We’ll let you know how to enter here.

Premier League News

Published on September 7, 2009 in Marketing and Sport. 0 Comments Tags: , , , , , , .
Standout photography lifts Barclays magazine
Standout photography lifts Barclays magazine

Wild West has just redesigned the covers of the Barclays soccer magazine that carries news and views about the Barclays Premier League, widely acknowledged now to be the most competitive, and certainly the most popular, club soccer championship in the world. Barclays is a long-standing supporter of the Premier League and is an active and effective sponsor, helping to widen its appeal internationally, as well as at home. The Barclays Premier League is a key component of Barclays marketing plans which are designed to cement its position as one of the world’s leading financial institutions.

Sponsorship. Now the Work Begins

Published on September 2, 2009 in Marketing and Sport. 0 Comments Tags: , , , , , , , .
Barclays are proud sponsors of the Premier League in England
Barclays are proud sponsors of the Premier League in England

Companies use sponsorship for all kinds of reasons, from brand-building to establishing recognition and status in new geographies.

Whatever the reason though, it’s often how those companies use the sponsorship benefits they’ve bought, that determines how successful they are.

Barclays’ sponsorship of the English Premier League is a case in point. They’re not content just to sit their logo alongside that of the Premier League, or to invite some key clients along to a match. Their programme includes a web site, market research into attitudes of fans, internal displays, a comprehensive PR and journalist program, and a whole lot more. Wild West help Barclays with just a small proportion of these ‘activation’ programmes (in terms of design and print, display, web design and some other things!), but we’re very pleased to contribute our skills to help maximise the commercial value of the sponsorship opportunity on an international scale.

The Flags are Flying

Published on August 13, 2009 in Sport. 0 Comments Tags: , , .
Barclays Premiership flags are flying up and down the country

Barclays Premiership flags are flying up and down the country

The Barclays Premier League returns this weekend, and the Barclays Premier League flags are flying over football grounds up and down the country. The production of those flags (and more importantly, their efficient distribution to the football clubs who are involved) is one of the slightly more unusual tasks that we carry out for our clients at Barclays. We’ve worked on sports and corporate social responsibility programs for Barclays and Barclaycard since Wild West came into existence way back in 1996. Together with the Barclays Spaces for Sports programme, the Barclays Premier League – probably the most competitive league in the world – keeps the bank in the public eye in the UK and many countries overseas, helping cement its reputation as one of the world’s leading financial institutions. More at www.premierleague.com