Published on
November 9, 2009 in
Sport and Unusual.
Tags: Barclays, Premier League, Premier League trophy, prize draw, promotion, soccer prize, web competition, web design, web site, win the trophy.
The Barclays Premier League Trophy could be yours – for just a day
No. You don’t have to spent half a billion buying a team. All you have to do is to go to www.barclayshomewin.com and enter the Barclays free prize draw.
20 winners from around the world will get the chance to have the Premier League Trophy for the day.
What could you do with it? Well, just think. You could lift it aloft with the team you play for. You could take it to your kids school. You could use it as part of a fund-raising opportunity for charity. Or you could just put it on your mantelpiece and dream.
But you’ll have to enter quickly! Our information is that a number of unnamed Premier League managers want to get their hands on this unique prize…
Web site and promotional advertising is by Wild West of course.
Published on
September 11, 2009 in
Marketing and Sport.
Tags: Activation, Barclays, Barclays Home Win, competition, football, Free to enter, Marketing, Soccer, sponsorship, Sport.
Barclays Home Win is a free-to-enter prize draw which will give 20 lucky soccer fans (wherever in the world they are) to have the Premier League trophy, complete with ribbons, for the day.
What would you do with it? Take it to your kids school. Get you and your friends photographed holding it aloft. Use it as a charity fundraiser. Go on a celebration tour. It’s up to you! Competition opens soon. We’ll let you know how to enter here.
Published on
July 23, 2009 in
Direct, Marketing and Sport.
Tags: Citroen, European marketing, marketing pack, Motorsport, Sailing, sales brochure, Soccer, sponsorship, sponsorship activation.
Sports Media International commissioned this dramatic brochure to sell the Citroen Sport WRC package
Sports Media International help companies to select and evaluate sponsorship packages in many different sports – motorsport (cars and bikes), soccer and sailing are the principal ones used by the company’s clients – but from time to time it also sells sponsor packages to clients, like the Citroen World Rally Championship sponsor package. (More at www.citroen-wrc.com)
To help win attention, Wild West produced this stunning brochure, (in two languages) which utilised excellent photography and stunning design to deliver a real Wow! factor when it arrived on the desks of busy senior marketing officers at leading European companies.
Result? The sponsorship package was sold in weeks, even though it had a substantial price tag, which reflected the kind of multi-country brand exposure that the sponsorship would provide.
Sports Media International are a long term Wild West client and partner too. Read more about what they are able to offer and the valuable experience they can provide on http://www.sports-media-intl.com/
As Sports Media will tell you, sport can be a huge factor in establishing brands (especially new brands from overseas) into the European market.
Barclays' Spaces for Sport initiative goes global, as this advertisement shows
Barclays Spaces for Sports was a huge UK initiative, and now there’s more good news, as this campaign to provide sports venues in deprived areas goes global, first to South Africa and then to the US.
Spaces for Sport provides not only for the building or refurbishment of outdoor sports facilities, it also provides funding for local administrators – to give these new facilities an important boost, especially in the early days of use. So far, new facilities have been provided up and down the UK and the scheme, which is monitored by Manchester University, is already making its presence felt, helping young people to learn important lessons about life, or just to let off steam in an environment which is supportive and challenging at the same time. Wild West has been working on reports and bulletins from the programme, and now has created this advertising, the launch of the transition from a national programme to an international one. This is an amazing piece of community help from one of the world’s leading banks, and shows how the financial business community can help locally and globally. www.barclays.com/community/spacesforsports/
Published on
June 25, 2009 in
Marketing and Sport.
Tags: Activation, Jonathan Bancroft, Marketing, Motorsport, Nic Gault, Sailing, Soccer, sponsorship, Sport, sports marketing.
A lot of companies who want to extract the maximum value from sponsorship contracts find that experience and creativity are in short supply. To be honest, not many companies either have the expertise or the experience to know what exactly can be done effectively and create programmes that squeeze every ounce of value from a contract. Now, through a collaboration with Sports Media International and with input from former Barclays director of sponsorship, Nic Gault, Wild West is able to offer a full range of activation initiatives, from pitchside branding through to working with sports journalists. We have important joint experience in soccer, motorsport, sailing and athletics. Elements of the programme are likely to include web, electronic marketing, print materials, display and advertising, all of which can be handled very cost-effectively. For more, contact Jonathan Bancroft at Sports Media. Contact details can be found here: http://www.sports-media-intl.com/
We’ve created corporate ties for Charles Taylor and branded a pub for an internet security company (so that they could meet exhibition visitors in comfort!). We’ve packaged remote-control cars to launch a new company in the UK (our most successful piece of direct mail ever), and put a DVD in a briefcase to promote a software company to corporate clients. But probably the most visible of our unusual assignments is to produce the ribbons that adorn the trophy awarded to the winners of the Premier League each year.
