Archive for the 'Sport' Category

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Citroen Sport – Selling the Sponsor Package

Published on July 23, 2009 in Direct, Marketing and Sport. 0 Comments Tags: , , , , , , , , .
Sports Media International commissioned this dramatic brochure to sell the Citroen Sport WRC package

Sports Media International commissioned this dramatic brochure to sell the Citroen Sport WRC package

Sports Media International help companies to select and evaluate sponsorship packages in many different sports – motorsport (cars and bikes), soccer and sailing are the principal ones used by the company’s clients – but from time to time it also sells sponsor packages to clients, like the Citroen World Rally Championship sponsor package. (More at www.citroen-wrc.com)

To help win attention, Wild West produced this stunning brochure, (in two languages) which utilised excellent photography and stunning design to deliver a real Wow! factor when it arrived on the desks of busy senior marketing officers at leading European companies.

Result? The sponsorship package was sold in weeks, even though it had  a substantial price tag, which reflected the kind of multi-country brand exposure that the sponsorship would provide.

Sports Media International are a long term Wild West client and partner too. Read more about what they are able to offer and the valuable experience they can provide on http://www.sports-media-intl.com/

As Sports Media will tell you, sport can be a huge factor in establishing brands (especially new brands from overseas) into the European market.

Grassroots Sport Gets a Global Boost from Barclays

Published on July 3, 2009 in Corporate and Sport. 0 Comments Tags: , , , , .
Barclays' Spaces for Sport initiative goes global, as this advertisement shows

Barclays' Spaces for Sport initiative goes global, as this advertisement shows

Barclays Spaces for Sports was a huge UK initiative, and now there’s more good news, as this campaign to provide sports venues in deprived areas goes global, first to South Africa and then to the US.

Spaces for Sport provides not only for the building or refurbishment of outdoor sports facilities, it also provides funding for local administrators – to give these new facilities an important boost, especially in the early days of use. So far, new facilities have been provided up and down the UK and the scheme, which is monitored by Manchester University, is already making its presence felt, helping young people to learn important lessons about life, or just to let off steam in an environment which is supportive and challenging at the same time. Wild West has been working on reports and bulletins from the programme, and now has created this advertising, the launch of the transition from a national programme to an international one. This is an amazing piece of community help from one of the world’s leading banks, and shows how the financial business community can help locally and globally. www.barclays.com/community/spacesforsports/

Activating Sponsorships

Published on June 25, 2009 in Marketing and Sport. 1 Comment Tags: , , , , , , , , , .

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A lot of companies who want to extract the maximum value from sponsorship contracts find that experience and creativity are in short supply. To be honest, not many companies either have the expertise or the experience to know what exactly can be done effectively and create programmes that squeeze every ounce of value from a contract. Now, through a collaboration with Sports Media International and with input from former Barclays director of sponsorship, Nic Gault, Wild West is able to offer a full range of activation initiatives, from pitchside branding through to working with sports journalists. We have important joint experience in soccer, motorsport, sailing and athletics. Elements of the programme are likely to include web, electronic marketing, print materials, display and advertising, all of which can be handled very cost-effectively. For more, contact Jonathan Bancroft at Sports Media. Contact details can be found here: http://www.sports-media-intl.com/

Unusual Assignments

Published on June 23, 2009 in Direct, Marketing, Sport and Unusual. 0 Comments Tags: , , , , , .

Barclays Champions

We’ve created corporate ties for Charles Taylor and branded a pub for an internet security company (so that they could meet exhibition visitors in comfort!). We’ve packaged remote-control cars to launch a new company in the UK (our most successful piece of direct mail ever), and put a DVD in a briefcase to promote a software company to corporate clients. But probably the most visible of our unusual assignments is to produce the ribbons that adorn the trophy awarded to the winners of the Premier League each year.

Barclays and the Premier League

Published on June 22, 2009 in Display, Marketing and Sport. 0 Comments Tags: , , , .
Part of the Barclays headquarters display

Part of the Barclays headquarters display

Despite all the pressure on the banking sector over the last year, Barclays is still making its sponsorship of the British Premier League work very hard for them. Barclays see it as a key element in their ambitious international development plans, and this week, Wild West will be installing a new display at the Barclays head office in their prestigious Canary Wharf  headquarters building.