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	<title>Word West &#187; Activation</title>
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	<link>http://www.designwildwest.com/blog</link>
	<description>Wild West&#039;s design and marketing blog</description>
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		<title>Barclays &#8211; Using the Power of Football</title>
		<link>http://www.designwildwest.com/blog/2010/10/barclays-using-the-power-of-football/</link>
		<comments>http://www.designwildwest.com/blog/2010/10/barclays-using-the-power-of-football/#comments</comments>
		<pubDate>Thu, 21 Oct 2010 09:50:21 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand and identity]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Activation]]></category>
		<category><![CDATA[Barclays]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Soccer]]></category>
		<category><![CDATA[sponsorship]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1399</guid>
		<description><![CDATA[WildWest Design has been creating press ads built around Barclays' sponsorship of the Premier League for use in Africa. Barclays is using them to strengthen brand values and increase product sales internationally.<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/10/barclays-using-the-power-of-football/' addthis:title='Barclays &#8211; Using the Power of Football ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Barclays New York Challenge</title>
		<link>http://www.designwildwest.com/blog/2010/07/barclays-new-york-challenge/</link>
		<comments>http://www.designwildwest.com/blog/2010/07/barclays-new-york-challenge/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 10:40:45 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Brand and identity]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Activation]]></category>
		<category><![CDATA[Barclays]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[New York Challenge]]></category>
		<category><![CDATA[Soccer]]></category>
		<category><![CDATA[sponsorship]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1328</guid>
		<description><![CDATA[The Barclays New York challenge is a curtain raiser to the Barclays Premier League season, taking place in the US.<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/07/barclays-new-york-challenge/' addthis:title='Barclays New York Challenge ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2010/07/barclays-new-york-challenge/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wild West &#8211; Helping out the Madrid bid</title>
		<link>http://www.designwildwest.com/blog/2010/07/wild-west-helping-out-the-madrid-bid/</link>
		<comments>http://www.designwildwest.com/blog/2010/07/wild-west-helping-out-the-madrid-bid/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 15:18:00 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Brand and identity]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[2018]]></category>
		<category><![CDATA[Activation]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[golf]]></category>
		<category><![CDATA[launch event]]></category>
		<category><![CDATA[Lexis]]></category>
		<category><![CDATA[Madrid]]></category>
		<category><![CDATA[press launch]]></category>
		<category><![CDATA[Ryder Cup]]></category>
		<category><![CDATA[Seve Ballesteros]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1277</guid>
		<description><![CDATA[Wild West designed and produced branded clothing and other material for a press conference on Spain's bid for the Ryder Cup<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/07/wild-west-helping-out-the-madrid-bid/' addthis:title='Wild West &#8211; Helping out the Madrid bid ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Perfect 10</title>
		<link>http://www.designwildwest.com/blog/2010/05/the-perfect-10/</link>
		<comments>http://www.designwildwest.com/blog/2010/05/the-perfect-10/#comments</comments>
		<pubDate>Wed, 26 May 2010 14:57:26 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Activation]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[Barclays]]></category>
		<category><![CDATA[football]]></category>
		<category><![CDATA[FWA]]></category>
		<category><![CDATA[Soccer]]></category>
		<category><![CDATA[sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Wayne Rooney]]></category>
		<category><![CDATA[WildWest design]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1114</guid>
		<description><![CDATA[Wayne Rooney is the Perfect 10, as this Barclays ad points out.<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/05/the-perfect-10/' addthis:title='The Perfect 10 ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Citroën Racing, World Rally Champions</title>
		<link>http://www.designwildwest.com/blog/2010/05/citroen-racing-world-rally-champions/</link>
		<comments>http://www.designwildwest.com/blog/2010/05/citroen-racing-world-rally-champions/#comments</comments>
		<pubDate>Wed, 26 May 2010 14:48:12 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Activation]]></category>
		<category><![CDATA[Citroen Racing]]></category>
		<category><![CDATA[Jonathan Bancroft]]></category>
		<category><![CDATA[SMI]]></category>
		<category><![CDATA[sponsor prospectus]]></category>
		<category><![CDATA[sponsorship]]></category>
		<category><![CDATA[Sports Media International]]></category>
		<category><![CDATA[WildWest design]]></category>
		<category><![CDATA[World Rally Champions]]></category>
		<category><![CDATA[WRC]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1106</guid>
		<description><![CDATA[Citroën Racing, the World Rally Champions, have a new sponsor prospectus, designed and created for their agency SMI, by WildWest Design in London.<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/05/citroen-racing-world-rally-champions/' addthis:title='Citroën Racing, World Rally Champions ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2010/05/citroen-racing-world-rally-champions/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>PFA Awards Branded &#8216;Barclays&#8217; by Wild West</title>
		<link>http://www.designwildwest.com/blog/2010/05/pfa-awards-branded-barclays-by-wild-west/</link>
		<comments>http://www.designwildwest.com/blog/2010/05/pfa-awards-branded-barclays-by-wild-west/#comments</comments>
		<pubDate>Fri, 07 May 2010 14:36:40 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Brand and identity]]></category>
		<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Display]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Activation]]></category>
		<category><![CDATA[Barclays]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Event branding]]></category>
		<category><![CDATA[football]]></category>
		<category><![CDATA[PFA]]></category>
		<category><![CDATA[PFA Awards]]></category>
		<category><![CDATA[PFA Awards dinner]]></category>
		<category><![CDATA[Premier League]]></category>
		<category><![CDATA[Soccer]]></category>
		<category><![CDATA[sponsorship]]></category>
		<category><![CDATA[www.barclaysfootball.com]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=987</guid>
		<description><![CDATA[Each year, Wild West is charged with making sure that people are aware of Barclays involvement in the Premier League in England, through a number of high-profile award events.<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/05/pfa-awards-branded-barclays-by-wild-west/' addthis:title='PFA Awards Branded &#8216;Barclays&#8217; by Wild West ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2010/05/pfa-awards-branded-barclays-by-wild-west/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Barclays Spaces for Sports &#8211; Getting Support from the Fans</title>
		<link>http://www.designwildwest.com/blog/2010/04/barclays-spaces-for-sports-getting-support-from-the-fans/</link>
		<comments>http://www.designwildwest.com/blog/2010/04/barclays-spaces-for-sports-getting-support-from-the-fans/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 14:24:11 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Activation]]></category>
		<category><![CDATA[Barclays]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[football]]></category>
		<category><![CDATA[Football Foundation]]></category>
		<category><![CDATA[matchday programme]]></category>
		<category><![CDATA[Premier League]]></category>
		<category><![CDATA[Soccer]]></category>
		<category><![CDATA[Spaces for Sports]]></category>
		<category><![CDATA[sponsorship]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=944</guid>
		<description><![CDATA[Wild West design is helping to promote Barclays Spaces for Sports directly with Barclays Premier League fans.<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/04/barclays-spaces-for-sports-getting-support-from-the-fans/' addthis:title='Barclays Spaces for Sports &#8211; Getting Support from the Fans ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2010/04/barclays-spaces-for-sports-getting-support-from-the-fans/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Serious about international sponsorship?</title>
		<link>http://www.designwildwest.com/blog/2010/04/serious-about-international-sponsorship/</link>
		<comments>http://www.designwildwest.com/blog/2010/04/serious-about-international-sponsorship/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 15:05:11 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Brand and identity]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Activation]]></category>
		<category><![CDATA[Citroen Racing]]></category>
		<category><![CDATA[hospitality]]></category>
		<category><![CDATA[huge TV audience]]></category>
		<category><![CDATA[mobile billboard]]></category>
		<category><![CDATA[money can't buy]]></category>
		<category><![CDATA[Sebastien Loeb]]></category>
		<category><![CDATA[SMI]]></category>
		<category><![CDATA[sponsorship]]></category>
		<category><![CDATA[Sports Media International]]></category>
		<category><![CDATA[World Rally]]></category>
		<category><![CDATA[World Rally Champion]]></category>
		<category><![CDATA[WRC]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=923</guid>
		<description><![CDATA[The most successful team in World Rally this century is the Citroen Racing team. WildWest design has just put together the marketing pack and presentation for the team on behalf of the SMI international sponsorship agency.<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/04/serious-about-international-sponsorship/' addthis:title='Serious about international sponsorship? ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2010/04/serious-about-international-sponsorship/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sponsorship activation &#8211; our partnership with SMI</title>
		<link>http://www.designwildwest.com/blog/2010/03/sponsorship-activation-our-partnership-with-smi/</link>
		<comments>http://www.designwildwest.com/blog/2010/03/sponsorship-activation-our-partnership-with-smi/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 11:12:22 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Brand and identity]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Activation]]></category>
		<category><![CDATA[Citroen Racing]]></category>
		<category><![CDATA[literature]]></category>
		<category><![CDATA[motorsport sponsor]]></category>
		<category><![CDATA[Red Bull]]></category>
		<category><![CDATA[SMI]]></category>
		<category><![CDATA[sponsorship]]></category>
		<category><![CDATA[Sports Media International]]></category>
		<category><![CDATA[Total]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[World Rally Championship]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=913</guid>
		<description><![CDATA[WildWest design has a successful partnership with Sports Media International, the sports marketing agency working with rights holders and commercial sponsors or potential sponsors.<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/03/sponsorship-activation-our-partnership-with-smi/' addthis:title='Sponsorship activation &#8211; our partnership with SMI ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2010/03/sponsorship-activation-our-partnership-with-smi/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Where do you watch the Barclays Premier?</title>
		<link>http://www.designwildwest.com/blog/2010/02/where-do-you-watch-the-barclays-premier/</link>
		<comments>http://www.designwildwest.com/blog/2010/02/where-do-you-watch-the-barclays-premier/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 14:53:26 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Sport]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Activation]]></category>
		<category><![CDATA[Barclays]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[football]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Premier League]]></category>
		<category><![CDATA[sponsorship]]></category>
		<category><![CDATA[web site]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[www.barclaysfootball.com]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=792</guid>
		<description><![CDATA[Just tell Barclays, and you could win a really great day in the UK! With the Barclays Premier League being watched in more places every day, Barclays wanted to promote their involvement with the beautiful game by giving fans from around the world the chance to show us all where and how they watch the [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/02/where-do-you-watch-the-barclays-premier/' addthis:title='Where do you watch the Barclays Premier? ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2010/02/where-do-you-watch-the-barclays-premier/feed/</wfw:commentRss>
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