Tag Archive for 'Activation'

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Everyone wants to take the trophy home!

Published on November 27, 2009 in Unusual. 0 Comments Tags: Activation, Barclays, football, International, Premier League, Premier League trophy, Soccer, sponsorship, Sport, Web, web site.

Everyone wants to take the Trophy home!

There’s good news and there’s bad news.

The good news is that Barclays are extending the entry period for the Barclays Home Win prize draw.

The bad news is that there are already over 12,000 entries which have been logged through the prize web site, so you’re going to have to be pretty lucky to win that prize.

The prize (let us just remind you) is to spend a day with the Barclays Premier League trophy.

Get your team photographed with it. Let your kids take it to school. Use it as a charity fund-raiser. What you do with your prize is (within reason!) up to you. The trophy comes with its own security staff too, so you don’t need to worry what might happen if it got stolen. Remarkably, too, the prize is available wherever in the world you are – Azerbaijan or Zambia – Barclays will (somehow!) get that trophy to everyone who wins.

Modesty forbids us to mention who designed the web site for this competition, which Barclays are hosting to celebrate their Premier League sponsorship contract being extended for another three years.

For more information, go to www.barclayshomewin.com

What more do you need from us?

Published on October 20, 2009 in Brand and identity, Corporate and Marketing. 0 Comments Tags: Activation, awards, Barclays, Barclays Premier League, branding, Corporate, credentials, design, electronic marketing, financial, identity, private equity, sponsorship, start-up, Stock Spirits, testimonial, Web, web design, web site.

We’ve implemented a new web site. At the moment, it’s a simple holding site – in line with our bold new look. You can reach it on our old address (www.wildwildwest.co.uk) or on our new one – www.designwildwest.com

The pictures which you view through the WW device are samples of our work – from the ribbons on the Barclays Premier League trophy, through to our web site for Stock Spirits.

It is just a holding page really, but you can check our address, view or download our (very smart!) new credentials document or (of course) link through from the site to this blog (and we’ll be updating our blog header very soon too).

If you would like to see more from us – either on the web site or on this blog – then please let us know. At the moment we’re debating what we feature on the web site – our past award-winning work, case studies on topics as widely different as corporate naming or annual reports, or simply the kind comments we’ve had from our clients over the years. Please do get in touch if you have suggestions or comments!

And if you’ve not dealt with us before, maybe now is the time to think about whether we can help you? As you’ll see – in corporate design, in web and electronic marketing, and in sport sponsorship activation – we have a pretty good track record. Why not go to our web site now and take a look at our brand spanking new credentials document? We hope it will convince you to get in touch.

Please bookmark our address now: www.designwildwest.com

Ecommerce – solution or stumbling block?

Published on October 6, 2009 in Web. 0 Comments Tags: Activation, ecommerce, eshop, Marketing, start-up, Vintage Wine Gifts, web sales, web site.

Ecommerce (which means, if you’re in any doubt, buying and selling things through a web site or catalogue) can be a solution to the commonest of all problems – how do I get more sales? On the other hand, it can also be a part of the issue that you were trying to solve in the first place – that of the downward sales curve.

How can it be both?

It can be a solution only if you promote your new capability.

We’ve dealt with companies who sit back and wait when their new, ecommerce-enabled, site goes live. Google, they tell us, will do everything. Pretty soon, they’re back. How can I get my site up the ratings? And we have to tell them the basics of web wisdom – that a web site is (or should be) more like a magazine than a annual brochure; that a web site needs to be promoted if you are going to get traffic; that quality of service, quality of product, quality of communications are essential parts of the marketing mix.

If they listen (and invest too, as though this was a new branch of their operation), then ecommerce starts to become the solution they were looking for. They worry about it every morning. They check the statistics every day. If trends go the wrong way, then they do something about that.

If they don’t. it’s just a waste of money, time and effort, and in the end, that waste will drag a company down.

There are so many things that companies can do with and through the web these days. Don’t miss that opportunity.

Vintage Wine Gifts

Barclays Home Win

Published on September 11, 2009 in Marketing and Sport. 1 Comment Tags: Activation, Barclays, Barclays Home Win, competition, football, Free to enter, Marketing, Soccer, sponsorship, Sport.

Barclays Home Win is a free-to-enter prize draw which will give 20 lucky soccer fans (wherever in the world they are) to have the Premier League trophy, complete with ribbons, for the day.

What would you do with it? Take it to your kids school. Get you and your friends photographed holding it aloft. Use it as a charity fundraiser. Go on a celebration tour. It’s up to you! Competition opens soon. We’ll let you know how to enter here.

Premier League News

Published on September 7, 2009 in Marketing and Sport. 0 Comments Tags: Activation, Barclays, design, Marketing, Soccer, sponsorship, Sport.

: Standout photography lifts Barclays magazine

Wild West has just redesigned the covers of the Barclays soccer magazine that carries news and views about the Barclays Premier League, widely acknowledged now to be the most competitive, and certainly the most popular, club soccer championship in the world. Barclays is a long-standing supporter of the Premier League and is an active and effective sponsor, helping to widen its appeal internationally, as well as at home. The Barclays Premier League is a key component of Barclays marketing plans which are designed to cement its position as one of the world’s leading financial institutions.

Sponsorship. Now the Work Begins

Published on September 2, 2009 in Marketing and Sport. 0 Comments Tags: Activation, Barclays, football, Marketing, Premier League, Soccer, sponsorship, Sport.

: Barclays are proud sponsors of the Premier League in England

Companies use sponsorship for all kinds of reasons, from brand-building to establishing recognition and status in new geographies.

Whatever the reason though, it’s often how those companies use the sponsorship benefits they’ve bought, that determines how successful they are.

Barclays’ sponsorship of the English Premier League is a case in point. They’re not content just to sit their logo alongside that of the Premier League, or to invite some key clients along to a match. Their programme includes a web site, market research into attitudes of fans, internal displays, a comprehensive PR and journalist program, and a whole lot more. Wild West help Barclays with just a small proportion of these ‘activation’ programmes (in terms of design and print, display, web design and some other things!), but we’re very pleased to contribute our skills to help maximise the commercial value of the sponsorship opportunity on an international scale.

The Flags are Flying

Published on August 13, 2009 in Sport. 0 Comments Tags: Activation, football, sponsorship.

Barclays Premiership flags are flying up and down the country

The Barclays Premier League returns this weekend, and the Barclays Premier League flags are flying over football grounds up and down the country. The production of those flags (and more importantly, their efficient distribution to the football clubs who are involved) is one of the slightly more unusual tasks that we carry out for our clients at Barclays. We’ve worked on sports and corporate social responsibility programs for Barclays and Barclaycard since Wild West came into existence way back in 1996. Together with the Barclays Spaces for Sports programme, the Barclays Premier League – probably the most competitive league in the world – keeps the bank in the public eye in the UK and many countries overseas, helping cement its reputation as one of the world’s leading financial institutions. More at www.premierleague.com

Activating Sponsorships

Published on June 25, 2009 in Marketing and Sport. 2 Comments Tags: Activation, Jonathan Bancroft, Marketing, Motorsport, Nic Gault, Sailing, Soccer, sponsorship, Sport, sports marketing.

A lot of companies who want to extract the maximum value from sponsorship contracts find that experience and creativity are in short supply. To be honest, not many companies either have the expertise or the experience to know what exactly can be done effectively and create programmes that squeeze every ounce of value from a contract. Now, through a collaboration with Sports Media International and with input from former Barclays director of sponsorship, Nic Gault, Wild West is able to offer a full range of activation initiatives, from pitchside branding through to working with sports journalists. We have important joint experience in soccer, motorsport, sailing and athletics. Elements of the programme are likely to include web, electronic marketing, print materials, display and advertising, all of which can be handled very cost-effectively. For more, contact Jonathan Bancroft at Sports Media. Contact details can be found here: http://www.sports-media-intl.com/