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	<title>Word West &#187; Advertising</title>
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	<link>http://www.designwildwest.com/blog</link>
	<description>Wild West&#039;s design and marketing blog</description>
	<lastBuildDate>Mon, 30 Jan 2012 10:36:18 +0000</lastBuildDate>
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		<title>Brands2Life &#8211; a European drama</title>
		<link>http://www.designwildwest.com/blog/2012/01/brands2life-a-european-drama/</link>
		<comments>http://www.designwildwest.com/blog/2012/01/brands2life-a-european-drama/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 10:32:32 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Corporate]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Brands2Life]]></category>
		<category><![CDATA[european]]></category>
		<category><![CDATA[Nikon 1 Launch]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1672</guid>
		<description><![CDATA[We&#8217;ve been helping our firiends at the leading PR agency, Brands2Life, this month, helping them to create an ad dramatising one of their most spectacular achievements! The agency was asked to deliver a high impact launch for the introduction of the new Nikon 1 camera. Their campaign of six-metre high hands in capital cities across [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2012/01/brands2life-a-european-drama/' addthis:title='Brands2Life &#8211; a European drama ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		</item>
		<item>
		<title>Barclays &#8211; Using the Power of Football</title>
		<link>http://www.designwildwest.com/blog/2010/10/barclays-using-the-power-of-football/</link>
		<comments>http://www.designwildwest.com/blog/2010/10/barclays-using-the-power-of-football/#comments</comments>
		<pubDate>Thu, 21 Oct 2010 09:50:21 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand and identity]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Activation]]></category>
		<category><![CDATA[Barclays]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Soccer]]></category>
		<category><![CDATA[sponsorship]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1399</guid>
		<description><![CDATA[WildWest Design has been creating press ads built around Barclays' sponsorship of the Premier League for use in Africa. Barclays is using them to strengthen brand values and increase product sales internationally.<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/10/barclays-using-the-power-of-football/' addthis:title='Barclays &#8211; Using the Power of Football ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Diane Abbott&#8217;s Leadership Bid</title>
		<link>http://www.designwildwest.com/blog/2010/09/diane-abbotts-leadership-bid/</link>
		<comments>http://www.designwildwest.com/blog/2010/09/diane-abbotts-leadership-bid/#comments</comments>
		<pubDate>Thu, 16 Sep 2010 10:49:00 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Campaign Leaflet]]></category>
		<category><![CDATA[Diane Abbott]]></category>
		<category><![CDATA[Labour Leader Campaign]]></category>
		<category><![CDATA[Labour Party]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1382</guid>
		<description><![CDATA[Diane Abbott's campaign to become leader of the Labour Party is supported by advertising and campaign leaflets produced by WildWest.<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/09/diane-abbotts-leadership-bid/' addthis:title='Diane Abbott&#8217;s Leadership Bid ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Design for PR</title>
		<link>http://www.designwildwest.com/blog/2010/07/design-for-pr/</link>
		<comments>http://www.designwildwest.com/blog/2010/07/design-for-pr/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 14:54:16 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand and identity]]></category>
		<category><![CDATA[Display]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Barclays]]></category>
		<category><![CDATA[Barclays spaces for sports]]></category>
		<category><![CDATA[magazine]]></category>
		<category><![CDATA[photoshoot]]></category>
		<category><![CDATA[props]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1311</guid>
		<description><![CDATA[WildWest has used its design skills to help many PR firms to develop promotional resources for clients.<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/07/design-for-pr/' addthis:title='Design for PR ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Our most successful piece of direct marketing, ever</title>
		<link>http://www.designwildwest.com/blog/2010/06/our-most-successful-piece-of-direct-marketing-ever/</link>
		<comments>http://www.designwildwest.com/blog/2010/06/our-most-successful-piece-of-direct-marketing-ever/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 09:37:07 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Direct]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ariba]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[direct response]]></category>
		<category><![CDATA[Finance Directors]]></category>
		<category><![CDATA[IT marketing]]></category>
		<category><![CDATA[sales campaign]]></category>
		<category><![CDATA[Times Top 200]]></category>
		<category><![CDATA[wild west design]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1190</guid>
		<description><![CDATA[Our most successful direct marketing campaign gained 70% response rates for an IT company.<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/06/our-most-successful-piece-of-direct-marketing-ever/' addthis:title='Our most successful piece of direct marketing, ever ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2010/06/our-most-successful-piece-of-direct-marketing-ever/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tectura Show &#8216;Real-World&#8217; Expertise</title>
		<link>http://www.designwildwest.com/blog/2010/05/tectura-show-real-world-expertise/</link>
		<comments>http://www.designwildwest.com/blog/2010/05/tectura-show-real-world-expertise/#comments</comments>
		<pubDate>Thu, 13 May 2010 08:32:09 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Amcol case study]]></category>
		<category><![CDATA[banner advertising]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[ERP]]></category>
		<category><![CDATA[Microsoft Dynamics]]></category>
		<category><![CDATA[Poupart case study]]></category>
		<category><![CDATA[supply chain]]></category>
		<category><![CDATA[Tecnology advertising]]></category>
		<category><![CDATA[Tectura]]></category>
		<category><![CDATA[www.tectura.co.uk]]></category>
		<category><![CDATA[www.tectura.com]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1017</guid>
		<description><![CDATA[Tectura in the UK have implemented a new specialist press campaign through Wild West.<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/05/tectura-show-real-world-expertise/' addthis:title='Tectura Show &#8216;Real-World&#8217; Expertise ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do-it-yourself identities? Oh no&#8230;</title>
		<link>http://www.designwildwest.com/blog/2010/02/do-it-yourself-identities-oh-no/</link>
		<comments>http://www.designwildwest.com/blog/2010/02/do-it-yourself-identities-oh-no/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 15:11:14 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business services]]></category>
		<category><![CDATA[Corporate]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[Display]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[Indicus Advisors]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[literature]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[sales literature]]></category>
		<category><![CDATA[Satya Capital]]></category>
		<category><![CDATA[Secerno]]></category>
		<category><![CDATA[Sonaptic]]></category>
		<category><![CDATA[start-up]]></category>
		<category><![CDATA[Tribold]]></category>
		<category><![CDATA[Vintage Wine Gifts]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[web site]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=812</guid>
		<description><![CDATA[DIY has a lot to answer for, notably the stunted growth or premature demise of many promising start-up companies. Good design isn&#8217;t always expensive. (It does though get more expensive the less you are prepared to think through your brief, and more expensive still with your unwillingness to put your requirements in writing). It is [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/02/do-it-yourself-identities-oh-no/' addthis:title='Do-it-yourself identities? Oh no&#8230; ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>One thing leads to many more&#8230;</title>
		<link>http://www.designwildwest.com/blog/2010/02/one-thing-leads-to-another/</link>
		<comments>http://www.designwildwest.com/blog/2010/02/one-thing-leads-to-another/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 16:13:59 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business services]]></category>
		<category><![CDATA[Corporate]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[finance companies]]></category>
		<category><![CDATA[financial]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[Inflexion]]></category>
		<category><![CDATA[private equity]]></category>
		<category><![CDATA[Satya Capital]]></category>
		<category><![CDATA[web banner]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[www.alcentra.com]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=802</guid>
		<description><![CDATA[We&#8217;re certain that we can&#8217;t claim the credit, but it does have to be said that our clients &#8211; and particularly those in finance and business services &#8211; have managed to retain the entrepreneurial spirit, even through the downturn which we have (and still are in our view) experiencing. So, while new clients have been [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/02/one-thing-leads-to-another/' addthis:title='One thing leads to many more&#8230; ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.designwildwest.com/blog/2010/02/one-thing-leads-to-another/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Barclays Spaces for Sports International Award</title>
		<link>http://www.designwildwest.com/blog/2009/12/barclays-spaces-for-sports-international-award/</link>
		<comments>http://www.designwildwest.com/blog/2009/12/barclays-spaces-for-sports-international-award/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 09:46:46 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Activation]]></category>
		<category><![CDATA[Barclays]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[CSR Award]]></category>
		<category><![CDATA[Soccer]]></category>
		<category><![CDATA[social responsibility]]></category>
		<category><![CDATA[South Africa]]></category>
		<category><![CDATA[Spaces for Sports]]></category>
		<category><![CDATA[sponsorship]]></category>
		<category><![CDATA[USA]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=664</guid>
		<description><![CDATA[The Barclays Spaces for Sports campaign has received an award for Corporate Social Responsibility Initiative of the Year at the Peace and Sport Awards in Monaco. The awards ceremony was held as part of the third Peace and Sport International Forum, and the Barclays’ award specifically recognises programmes which help rebuild bridges between divided or [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2009/12/barclays-spaces-for-sports-international-award/' addthis:title='Barclays Spaces for Sports International Award ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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