Tag Archive for 'Barclays'

Barclays Footy Goes YouTube

Published on January 4, 2011 in Corporate, Marketing, Sport and Unusual. 0 Comments Tags: Barclays, design, football, graphic design, Twitter, web design, youtube.

You can follow the official sponsor of the English Premier League now on Twitter (search for Barclays Footy) and you can see all the great things that Barclays are doing for the game on YouTube too.

The Barclays Premier League has to be one of the most popular national leagues in the world and Barclays is helping to bring it closer to more and more international audiences.

At Wild West, we’re incredibly proud that our design work (in electronic and print media) is now being seen by huge numbers of people around the world, and helping to underline too our status as a great source of design in the world of football, sport and sponsorship.

Barclays football is also on the web (of course!) at www.barclaysfootball.com

Promoting Money Skills to Students

Published on November 19, 2010 in Finance and investment and Marketing. 0 Comments Tags: Barclays, Barclays Money Skills, http://group.barclays.com/Sustainability/Responsible-finance/Building-financial-capability, Money Skills, Money Skills Weeks, personal finance education, student finance.

This brochure was part of a pack introducing Barclays Money Skills weeks to colleges Promoting financial awareness to students may not be the easiest task in the world, but now more than ever, it’s essential that students stand on their own two feet financially, and understand the implications of their financial decisions. Adding expensive overdrafts to a debt mountain of loans may feel like something to be worried about later, but debt can add up to a big burden for later life, or worse, if spending and debt get out of control.

Full marks then, to Barclays for extending its already huge and wide-reaching Money Skills programme - a programme designed to educate the underpriviledged and the needy about financial management – into colleges, to help their students.

Student life can be stressful enough without money worries, and out of control debt can have a marked impact on health, on the ability to study effectively, and most important of all on college drop-out rates. Barclays Money Skills weeks provide important lessons, for student life and for the life of work that follows.

Wild West are helping Barclays promote their Money Skills programme and in particular their Money Skills weeks, through promotional work like that illustrated here.

Barclays – Using the Power of Football

Published on October 21, 2010 in Advertising, Brand and identity and Sport. 0 Comments Tags: Activation, Advertising, Barclays, branding, Soccer, sponsorship, Sport.

Barclays’ commitment to the Premier League in England is reinforced by the Bank’s determination to use the power of the most viewed club football league to extend its brand and reputation into countries and territories where it is now gaining significant market traction.

WildWest Design has produced a number of creative treatments (like the one shown here) promoting the Barclays Premier League, and Barclays products, in African countries. The overall goal is of course to reinforce and extend Barclays’ brand reach and its customer base across Africa, where the Premier League is already attracting big TV audiences and has a large established fan base, thanks in part to the many world stars from Africa who are now playing in the Premier League in England.

Barclays New York Challenge

Published on July 23, 2010 in Brand and identity, International and Sport. 0 Comments Tags: Activation, Barclays, branding, New York Challenge, Soccer, sponsorship.

Barclays New York Challenge is a US-based curtain-raiser to the Barclays Premier League season. Here’s a link to the launch press conference (link) video where you’ll be able to see some of our brand activation work!

Design for PR

Published on July 22, 2010 in Advertising, Brand and identity, Display and PR. 0 Comments Tags: Advertising, Barclays, Barclays spaces for sports, magazine, photoshoot, PR, props, website.

Some PR agencies like to invest in their own in-house design capabilities. Others either aren’t of a sufficient size, or they just like to choose the right designers for the right project. After all, design, like a pair of shoes, doesn’t come in one size for everyone.

Even a big agency like financial specialists FD have been known to look to WildWest for design and programming skills, and over the years, we’ve worked variously for Brands2Life, Octopus (and their Loudhouse research subsidiary), Bite, Lexis and Hill and Knowlton.

The projects have included everything from interview sets for British Lions rugby, through to client magazines, props for photoshoots, websites and advertising. Some of these companies have come to us because of our particular knowledge of sponsorship and sponsorship activation; others for more general help, or to ask whether something they have in mind is actually feasible.

The Perfect 10

Published on May 26, 2010 in Advertising. 0 Comments Tags: Activation, ad, advertisement, Barclays, football, FWA, Soccer, sponsorship, Sport, Wayne Rooney, WildWest design.

Who else but Wayne Rooney was going to win this year’s Football Writers’ Award? He has been, as almost everyone agrees, this year’s most consistent and most consistently impressive player.

The Barclays ad for the Football Writers' Award Dinner

Wayne Rooney has made the Manchester United number 10 shirt his own this season and that’s what the Barclays advertisement in the evening’s dinner programme was keen to underline, making Rooney “the Perfect 10″.

Of course, we’re now all hoping that Wayne Rooney will go on and show his remarkable talents at international level in the World Cup, which starts on June 11 this year in South Africa.

England boss Fabio Capello seems to put Rooney’s name first on his team sheet this season, and if he can stay fit, he could yet play a big role in England’s success.

The Barclays ad for the night was of course designed and produced by WildWest design.

Chelsea Champions

Published on May 10, 2010 in Brand and identity, Corporate and Sport. 0 Comments Tags: Arsenal, banners, Barclays, Barclays Premier League, celebrations, Champions, Chelsea, flags, Man U, ribbons, Spurs, Tottenham.

The final day of the Barclays Premier League and Chelsea deservedly become champions.

Champion football by Chelsea. Banners, flags and ribbons by Wild West

It’s a busy time for Wild West, because we have to be ready for what might happen on the final day of the season, as well as what actually does happen.

So when – like yesterday – the issue is in doubt, we have a lot of shipments to be made.

And we’re not just congratulating the champions. Runners-up Manchester United get their kit of banners and flags and so too, do Arsenal and Tottenham, who will be England’s other representatives in the Champions League next season.

PFA Awards Branded ‘Barclays’ by Wild West

Published on May 7, 2010 in Brand and identity, Corporate, Display and Sport. 0 Comments Tags: Activation, Barclays, branding, Display, Event branding, football, PFA, PFA Awards, PFA Awards dinner, Premier League, Soccer, sponsorship, Sport, www.barclaysfootball.com.

Each year, Wild West (as part of its work for Barclays) puts a complete set of display equipment into some rather nice large hotels in order to cement awareness of Barclays’ status as the sponsoring company of the Premier League in England.

Giant banners at the PFA Awards Dinner

The PFA Awards Dinner is one of these events.

The dinner is an essential part of the end-of-season celebrations, and is held just before the winners of the Premier League trophy can be known for certain.

The awards themselves, which have been won in the past by Kevin Keegan, Cristiano Ronaldo and David Beckham, are particularly prized by the winners, because they are awarded on the basis of votes amongst the players’ fellow professionals.

This year (2010) Awards were given to Wayne Rooney (Player of the Year), James Milner (Young Player of the Year) and Lucas Radebe (Special Award).

Wayne Rooney (centre), James Milner (right) and Lucas Radebe (left) pictured with their 2010 Awards

In this World Cup Year, to be hosted in South Africa, it seems particularly appropriate that Lucas Radebe has been honoured with an award. A South African, he has for many years rendered stalwart services to his English club, Leeds United, before injury forced him to give up the game.

You can read more about Barclays and their involvement with the Premier League in England at www.barclaysfootball.com and specifically about the PFA Awards at www.premierleague.com/page/Magazinedettail/0,,12306~2035490,00.html

Barclays Spaces for Sports – Getting Support from the Fans

Published on April 14, 2010 in Advertising, Corporate and Sport. 0 Comments Tags: Activation, Barclays, branding, Corporate, corporate social responsibility, CSR, football, Football Foundation, matchday programme, Premier League, Soccer, Spaces for Sports, sponsorship.

Spaces for Sport in the Arsenal matchday programme

Barclays Spaces for Sports is an award-winning and international programme aimed at giving young people from deprived areas the opportunity to play sport.

It is the focus of the overall Barclays corporate social responsibility programme and operates in the UK and Ireland, South Africa and the USA.

In the UK, the programme operates in conjunction with the Football Foundation and runs alongside the Barclays commercial sponsorship of the English Premier League.

Now, Barclays have asked Wild West to put together a series of advertising feature pages, each one directed specifically to the work that Barclays and the Football Foundation are doing with each of the clubs in the Premier League, and highlighting the achievements of this remarkable initiative – which not only creates the areas for sports of different kinds, but also gives constructive assistance to community groups, helping them to get into a routine of managing and maximising the use of the space.

Barclays Spaces for Sport in Liverpool

Barclays Spaces for Sports are already up and running in the neighbourhood of each and every Premier League side and in many other areas too. But Premier League sides, and the Football Foundation too, are also taking a hand in helping to establish the credentials of these new facilities and playing an important role in attracting local publicity for what Spaces for Sports can offer.

Everyone involved hopes that these new facilities will become etched into the fabric of their local communities, providing a focus and an outlet for kids who otherwise might be attracted to gangs and crime. So, in many important ways, Barclays Spaces for Sports is helping to revitalise areas where problems of various kinds have been in evidence, and helping to get lives back on track by encouraging individuals to develop their sporting skills.

Who knows? Barclays Spaces for Sports may provide an important platform for British success in our very own Olympics in 2012. And Wild West is very pleased to be involved in this important initiative.

Where do you watch the Barclays Premier?

Published on February 10, 2010 in Sport and Web. 0 Comments Tags: Activation, Barclays, branding, competition, football, International, Premier League, sponsorship, Sport, web site, website, www.barclaysfootball.com.

The Barclays Around the World Competition site

Just tell Barclays, and you could win a really great day in the UK!

With the Barclays Premier League being watched in more places every day, Barclays wanted to promote their involvement with the beautiful game by giving fans from around the world the chance to show us all where and how they watch the action from the Barclays Premier League.

In return, there’s a really great prize of a trip to the UK, with (of course) tickets to a match at the winner’s favourite ground.

What do you have to do to win? Simple, just use the site to explain where, when and how you watch your favourite team. You can upload video, audio, photography or just write a paragraph about it. The winner will be the most unusual and interesting story that’s posted to the site before the end of the promotion.

The Barclays ‘Around the World in Ninety Minutes’ website shows how companies can interact through the web – this is quite a lighthearted application, but it doesn’t take too much thought to show how this interactivity could have more serious uses. You could collect views and opinions of customers for example, or find out what employees around the world think about your company. Views can be made public or kept private and available only to certain individuals.

You can see the Barclays’ Around the World competition site at www.barclaysfootball.com