Barclays New York Challenge is a US-based curtain-raiser to the Barclays Premier League season. Here’s a link to the launch press conference (link) video where you’ll be able to see some of our brand activation work!
Tag Archive for 'Barclays'
Some PR agencies like to invest in their own in-house design capabilities. Others either aren’t of a sufficient size, or they just like to choose the right designers for the right project. After all, design, like a pair of shoes, doesn’t come in one size for everyone.
Even a big agency like financial specialists FD have been known to look to WildWest for design and programming skills, and over the years, we’ve worked variously for Brands2Life, Octopus (and their Loudhouse research subsidiary), Bite, Lexis and Hill and Knowlton.
The projects have included everything from interview sets for British Lions rugby, through to client magazines, props for photoshoots, websites and advertising. Some of these companies have come to us because of our particular knowledge of sponsorship and sponsorship activation; others for more general help, or to ask whether something they have in mind is actually feasible.
Who else but Wayne Rooney was going to win this year’s Football Writers’ Award? He has been, as almost everyone agrees, this year’s most consistent and most consistently impressive player.
The Barclays ad for the Football Writers' Award Dinner
Wayne Rooney has made the Manchester United number 10 shirt his own this season and that’s what the Barclays advertisement in the evening’s dinner programme was keen to underline, making Rooney “the Perfect 10″.
Of course, we’re now all hoping that Wayne Rooney will go on and show his remarkable talents at international level in the World Cup, which starts on June 11 this year in South Africa.
England boss Fabio Capello seems to put Rooney’s name first on his team sheet this season, and if he can stay fit, he could yet play a big role in England’s success.
The Barclays ad for the night was of course designed and produced by WildWest design.
The final day of the Barclays Premier League and Chelsea deservedly become champions.
Champion football by Chelsea. Banners, flags and ribbons by Wild West
It’s a busy time for Wild West, because we have to be ready for what might happen on the final day of the season, as well as what actually does happen.
So when – like yesterday – the issue is in doubt, we have a lot of shipments to be made.
And we’re not just congratulating the champions. Runners-up Manchester United get their kit of banners and flags and so too, do Arsenal and Tottenham, who will be England’s other representatives in the Champions League next season.
Each year, Wild West (as part of its work for Barclays) puts a complete set of display equipment into some rather nice large hotels in order to cement awareness of Barclays’ status as the sponsoring company of the Premier League in England.
Giant banners at the PFA Awards Dinner
The PFA Awards Dinner is one of these events.
The dinner is an essential part of the end-of-season celebrations, and is held just before the winners of the Premier League trophy can be known for certain.
The awards themselves, which have been won in the past by Kevin Keegan, Cristiano Ronaldo and David Beckham, are particularly prized by the winners, because they are awarded on the basis of votes amongst the players’ fellow professionals.
This year (2010) Awards were given to Wayne Rooney (Player of the Year), James Milner (Young Player of the Year) and Lucas Radebe (Special Award).
Wayne Rooney (centre), James Milner (right) and Lucas Radebe (left) pictured with their 2010 Awards
In this World Cup Year, to be hosted in South Africa, it seems particularly appropriate that Lucas Radebe has been honoured with an award. A South African, he has for many years rendered stalwart services to his English club, Leeds United, before injury forced him to give up the game.
You can read more about Barclays and their involvement with the Premier League in England at www.barclaysfootball.com and specifically about the PFA Awards at www.premierleague.com/page/Magazinedettail/0,,12306~2035490,00.html
Spaces for Sport in the Arsenal matchday programme
Barclays Spaces for Sports is an award-winning and international programme aimed at giving young people from deprived areas the opportunity to play sport.
It is the focus of the overall Barclays corporate social responsibility programme and operates in the UK and Ireland, South Africa and the USA.
In the UK, the programme operates in conjunction with the Football Foundation and runs alongside the Barclays commercial sponsorship of the English Premier League.
Now, Barclays have asked Wild West to put together a series of advertising feature pages, each one directed specifically to the work that Barclays and the Football Foundation are doing with each of the clubs in the Premier League, and highlighting the achievements of this remarkable initiative – which not only creates the areas for sports of different kinds, but also gives constructive assistance to community groups, helping them to get into a routine of managing and maximising the use of the space.
Barclays Spaces for Sport in Liverpool
Barclays Spaces for Sports are already up and running in the neighbourhood of each and every Premier League side and in many other areas too. But Premier League sides, and the Football Foundation too, are also taking a hand in helping to establish the credentials of these new facilities and playing an important role in attracting local publicity for what Spaces for Sports can offer.
Everyone involved hopes that these new facilities will become etched into the fabric of their local communities, providing a focus and an outlet for kids who otherwise might be attracted to gangs and crime. So, in many important ways, Barclays Spaces for Sports is helping to revitalise areas where problems of various kinds have been in evidence, and helping to get lives back on track by encouraging individuals to develop their sporting skills.
Who knows? Barclays Spaces for Sports may provide an important platform for British success in our very own Olympics in 2012. And Wild West is very pleased to be involved in this important initiative.
The Barclays Around the World Competition site
Just tell Barclays, and you could win a really great day in the UK!
With the Barclays Premier League being watched in more places every day, Barclays wanted to promote their involvement with the beautiful game by giving fans from around the world the chance to show us all where and how they watch the action from the Barclays Premier League.
In return, there’s a really great prize of a trip to the UK, with (of course) tickets to a match at the winner’s favourite ground.
What do you have to do to win? Simple, just use the site to explain where, when and how you watch your favourite team. You can upload video, audio, photography or just write a paragraph about it. The winner will be the most unusual and interesting story that’s posted to the site before the end of the promotion.
The Barclays ‘Around the World in Ninety Minutes’ website shows how companies can interact through the web – this is quite a lighthearted application, but it doesn’t take too much thought to show how this interactivity could have more serious uses. You could collect views and opinions of customers for example, or find out what employees around the world think about your company. Views can be made public or kept private and available only to certain individuals.
You can see the Barclays’ Around the World competition site at www.barclaysfootball.com
The new website for ClearlyBusiness will be a focus for future expansion
ClearlyBusiness is a company that was inspired by a number of good ideas. Getting important and market-leading products and services into the hands of small and medium enterprises, through trusted intermediaries was just one of them.
Now, the company’s ground-breaking (and multi award-winning!) ideas are helping to establish it abroad as well as in the UK. More suppliers are interested in having their products distributed, and potential routes to market are opening up as others see the value of this distinct delivery channel.
ClearlyBusiness already works with a number of very recognisable companies including ABN-Amro, Absa, Barclays, Intuit, Sage, Experian, Iron Mountain and Dunn and Bradstreet. The company expects that list to grow over the coming months, especially as their new web site (designed by Wild West) is now on line. (Go to www.clearlybusiness.com)
You’ll see there some of the important business accolades the company has already received – among them National Business and Financial Innovation awards. Clearly Business is also one of the Deloitte Technology Fast 500.
Now the company’s new website is showcasing its services in a manner that reflects the quality and imagination powering its growth in Britain and beyond.
Frank Lampard wins the Football Writers Tribute Award
He’s pretty much achieved everything in football that you could (although not yet a World Cup or Champions League winners medal). He’s been an integral part of the Chelsea team that has established itself in the Barclays Premier League ‘top four’. Ancelotti wouldn’t part with him. Capello puts down his and Rooney’s names first on any England teamsheet. He scores more goals from midfield than most strikers. Why wouldn’t Frank Lampard win the Football Writers’ Tribute Award?
Only a very few names of current Barclays Premier League players would be mentioned alongside his. Wayne Rooney perhaps, or Ryan Giggs at Manchester United, Stephen Gerrard or Torres at Liverpool, Cesc Fabregas or Robin van Persie at Arsenal. And yet, with Chelsea dominating this year’s Barclays Premier League so far, and still in the running for a League, Cup and Champions League treble, it was fitting that Lamps would get this prestigious award, joining previous winners – Bobby Moore and Alan Shearer among them.
The picture shows the handsome tribute to Frank Lampard, printed in the programme for the Football Writers’ annual dinner and designed (of course) by Wild West.
International Advertising for the Barclays Spaces for Sports Programme
The Barclays Spaces for Sports campaign has received an award for Corporate Social Responsibility Initiative of the Year at the Peace and Sport Awards in Monaco.
The awards ceremony was held as part of the third Peace and Sport International Forum, and the Barclays’ award specifically recognises programmes which help rebuild bridges between divided or opposed communities.
Barclays has spent more than £37 million on the initiative since its inception, and it has also benefitted from a further £30m donated from the Football Foundation, a body funded by elite football and the government in the UK.
The Spaces for Sports programme runs in the US, South Africa and the UK.