Tag Archive for 'Barclays'

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ClearlyBusiness – focus on expansion

Published on January 29, 2010 in Web. 0 Comments Tags: ABN-Amro, Absa, award winner, Barclays, business services, Deloitte technology fast 500, Dunn and Bradstreet, Experian, Financial Innovation Award, High tech, Intuit, Iron Mountain, Marketing, National Business Award, Sage, SME, Web, web site.

The new website for ClearlyBusiness will be a focus for future expansion

ClearlyBusiness is a company that was inspired by a number of good ideas. Getting important and market-leading products and services into the hands of small and medium enterprises, through trusted intermediaries was just one of them.

Now, the company’s ground-breaking (and multi award-winning!) ideas are helping to establish it abroad as well as in the UK. More suppliers are interested in having their products distributed, and potential routes to market are opening up as others see the value of this distinct delivery channel.

ClearlyBusiness already works with a number of very recognisable companies including ABN-Amro, Absa, Barclays, Intuit, Sage, Experian, Iron Mountain and Dunn and Bradstreet. The company expects that list to grow over the coming months, especially as their new web site (designed by Wild West) is now on line. (Go to www.clearlybusiness.com)

You’ll see there some of the important business accolades the company has already received – among them National Business and Financial Innovation awards. Clearly Business is also one of the Deloitte Technology Fast 500.

Now the company’s new website is showcasing its services in a manner that reflects the quality and imagination powering its growth in Britain and beyond.

Barclays salute Frank Lampard

Published on January 18, 2010 in Sport. 0 Comments Tags: Barclays, Football Writers Award, Frank Lampard, Premier League.

Frank Lampard is the PFA Player of the Year

Frank Lampard wins the Football Writers Tribute Award

He’s pretty much achieved everything in football that you could (although not yet a World Cup or Champions League winners medal). He’s been an integral part of the Chelsea team that has established itself in the Barclays Premier League ‘top four’. Ancelotti wouldn’t part with him. Capello puts down his and Rooney’s names first on any England teamsheet. He scores more goals from midfield than most strikers. Why wouldn’t Frank Lampard win the Football Writers’ Tribute Award?

Only a very few names of current Barclays Premier League players would be mentioned alongside his. Wayne Rooney perhaps, or Ryan Giggs at Manchester United, Stephen Gerrard or Torres at Liverpool, Cesc Fabregas or Robin van Persie at Arsenal. And yet, with Chelsea dominating this year’s Barclays Premier League so far, and still in the running for a League, Cup and Champions League treble, it was fitting that Lamps would get this prestigious award, joining previous winners – Bobby Moore and Alan Shearer among them.

The picture shows the handsome tribute to Frank Lampard, printed in the programme for the Football Writers’ annual dinner and designed (of course) by Wild West.

Barclays Spaces for Sports International Award

Published on December 8, 2009 in Advertising, Corporate, Marketing and Sport. 0 Comments Tags: Activation, Advertising, Barclays, CSR, CSR Award, Soccer, social responsibility, South Africa, Spaces for Sports, sponsorship, Sport, USA.

International Advertising for the Barclays Spaces for Sports Programme

The Barclays Spaces for Sports campaign has received an award for Corporate Social Responsibility Initiative of the Year at the Peace and Sport Awards in Monaco.

The awards ceremony was held as part of the third Peace and Sport International Forum, and the Barclays’ award specifically recognises programmes which help rebuild bridges between divided or opposed communities.

Barclays has spent more than £37 million on the initiative since its inception, and it has also benefitted from a further £30m donated from the Football Foundation, a body funded by elite football and the government in the UK.

The Spaces for Sports programme runs in the US, South Africa and the UK.

Everyone wants to take the trophy home!

Published on November 27, 2009 in Unusual. 0 Comments Tags: Activation, Barclays, football, International, Premier League, Premier League trophy, Soccer, sponsorship, Sport, Web, web site.

Everyone wants to take the Trophy home!

There’s good news and there’s bad news.

The good news is that Barclays are extending the entry period for the Barclays Home Win prize draw.

The bad news is that there are already over 12,000 entries which have been logged through the prize web site, so you’re going to have to be pretty lucky to win that prize.

The prize (let us just remind you) is to spend a day with the Barclays Premier League trophy.

Get your team photographed with it. Let your kids take it to school. Use it as a charity fund-raiser. What you do with your prize is (within reason!) up to you. The trophy comes with its own security staff too, so you don’t need to worry what might happen if it got stolen. Remarkably, too, the prize is available wherever in the world you are – Azerbaijan or Zambia – Barclays will (somehow!) get that trophy to everyone who wins.

Modesty forbids us to mention who designed the web site for this competition, which Barclays are hosting to celebrate their Premier League sponsorship contract being extended for another three years.

For more information, go to www.barclayshomewin.com

Get your hands on the Premier League Trophy!

Published on November 9, 2009 in Sport and Unusual. 0 Comments Tags: Barclays, Premier League, Premier League trophy, prize draw, promotion, soccer prize, web competition, web design, web site, win the trophy.

The Barclays Premier League Trophy could be yours – for just a day

No. You don’t have to spent half a billion buying a team. All you have to do is to go to www.barclayshomewin.com and enter the Barclays free prize draw.

20 winners from around the world will get the chance to have the Premier League Trophy for the day.

What could you do with it? Well, just think. You could lift it aloft with the team you play for. You could take it to your kids school. You could use it as part of a fund-raising opportunity for charity. Or you could just put it on your mantelpiece and dream.

But you’ll have to enter quickly! Our information is that a number of unnamed Premier League managers want to get their hands on this unique prize…

Web site and promotional advertising is by Wild West of course.

What more do you need from us?

Published on October 20, 2009 in Brand and identity, Corporate and Marketing. 0 Comments Tags: Activation, awards, Barclays, Barclays Premier League, branding, Corporate, credentials, design, electronic marketing, financial, identity, private equity, sponsorship, start-up, Stock Spirits, testimonial, Web, web design, web site.

We’ve implemented a new web site. At the moment, it’s a simple holding site – in line with our bold new look. You can reach it on our old address (www.wildwildwest.co.uk) or on our new one – www.designwildwest.com

The pictures which you view through the WW device are samples of our work – from the ribbons on the Barclays Premier League trophy, through to our web site for Stock Spirits.

It is just a holding page really, but you can check our address, view or download our (very smart!) new credentials document or (of course) link through from the site to this blog (and we’ll be updating our blog header very soon too).

If you would like to see more from us – either on the web site or on this blog – then please let us know. At the moment we’re debating what we feature on the web site – our past award-winning work, case studies on topics as widely different as corporate naming or annual reports, or simply the kind comments we’ve had from our clients over the years. Please do get in touch if you have suggestions or comments!

And if you’ve not dealt with us before, maybe now is the time to think about whether we can help you? As you’ll see – in corporate design, in web and electronic marketing, and in sport sponsorship activation – we have a pretty good track record. Why not go to our web site now and take a look at our brand spanking new credentials document? We hope it will convince you to get in touch.

Please bookmark our address now: www.designwildwest.com

Web Traffic – Slow Build Is Best

Published on September 30, 2009 in Web. 0 Comments Tags: Barclays, best practice, Blog, Indicus Advisors, Inflexion, Secerno, Stock Spirits, Web, web design, web site, web traffic.

Last weekend, we had our best day ever for web traffic by whatever measure we could find – hits, unique visits, downloads, sites. All were up, and if we’re pushed, we don’t really know why. What we do know is that on Monday morning, we had two very solid enquiries about future work.

The web is one of those places where hard and consistent work does bring rewards. It’s not so much a matter of shoving yourself forward all the time. It’s more a case of doing the right things consistently in order to get the results you are looking for.

This blog is one of those things. We hope that our new web site (coming soon!) will better reflect the quality of work which we do for clients like Secerno, Barclays Premier League, Barclays Spaces for Sport, Inflexion, IGP&I, Alcentra, Indicus Advisors, Stock Spirits and others.

Do return here whenever you would like to see more of our current work, or follow us on Twitter.com

Barclays Home Win

Published on September 11, 2009 in Marketing and Sport. 1 Comment Tags: Activation, Barclays, Barclays Home Win, competition, football, Free to enter, Marketing, Soccer, sponsorship, Sport.

Barclays Home Win is a free-to-enter prize draw which will give 20 lucky soccer fans (wherever in the world they are) to have the Premier League trophy, complete with ribbons, for the day.

What would you do with it? Take it to your kids school. Get you and your friends photographed holding it aloft. Use it as a charity fundraiser. Go on a celebration tour. It’s up to you! Competition opens soon. We’ll let you know how to enter here.

Premier League News

Published on September 7, 2009 in Marketing and Sport. 0 Comments Tags: Activation, Barclays, design, Marketing, Soccer, sponsorship, Sport.

: Standout photography lifts Barclays magazine

Wild West has just redesigned the covers of the Barclays soccer magazine that carries news and views about the Barclays Premier League, widely acknowledged now to be the most competitive, and certainly the most popular, club soccer championship in the world. Barclays is a long-standing supporter of the Premier League and is an active and effective sponsor, helping to widen its appeal internationally, as well as at home. The Barclays Premier League is a key component of Barclays marketing plans which are designed to cement its position as one of the world’s leading financial institutions.

Sponsorship. Now the Work Begins

Published on September 2, 2009 in Marketing and Sport. 0 Comments Tags: Activation, Barclays, football, Marketing, Premier League, Soccer, sponsorship, Sport.

: Barclays are proud sponsors of the Premier League in England

Companies use sponsorship for all kinds of reasons, from brand-building to establishing recognition and status in new geographies.

Whatever the reason though, it’s often how those companies use the sponsorship benefits they’ve bought, that determines how successful they are.

Barclays’ sponsorship of the English Premier League is a case in point. They’re not content just to sit their logo alongside that of the Premier League, or to invite some key clients along to a match. Their programme includes a web site, market research into attitudes of fans, internal displays, a comprehensive PR and journalist program, and a whole lot more. Wild West help Barclays with just a small proportion of these ‘activation’ programmes (in terms of design and print, display, web design and some other things!), but we’re very pleased to contribute our skills to help maximise the commercial value of the sponsorship opportunity on an international scale.