Years ago, there used to be tales of companies paying many millions of pounds for a new identity, only, in some cases, to abandon it shortly after. Now, with pressure on costs all round, revising an identity or creating a new one can be an expensive and difficult to manage option. The problem of course, is that everyone is an expert here. Our view (for what its worth) is that ‘if it feels good, do it,’ but that it shouldn’t cost huge amounts of money. Wild West has successfully implemented new identities for companies as diverse as Secerno (www.secerno.com), Tribold (www.tribold.com) and Inflexion (www.inflexion.com), but I have to add that when, after a long process of creation and evaluation, Stock Spirits decided that a modest refinement of their current mark would work for them, they were probably right too. See for yourself at www.stockspiritsgroup.com. We designed their websites too, by the way.
Pension Corporation has a bold new logo. The penguin theme is carried through their corporate design work.
The logo for high-tech database security company, Secerno. Secerno is a spin-out from Oxford University. Wild West also designed their web site.