branded drinks « Word West

Stock's international sales are growing fast, thanks in part to our website

According to press reports, our clients at Stock Spirits are planning to launch an IPO sometime next year. Of course, we can’t comment on rumours, but if you do feel like a celebration, you will find some excellent cocktails on the Stock Spirits website!

We’ve designed and built websites for Stock in its corporate guise, as well as dual- and sometimes tri-language sites for the Stock operating companies around Europe (Italy, Czech Republic, Poland, Slovakia and Slovenia) and in the US, as well as a site dedicated to their growing international sales portfolio.

Stock came to us via their corporate PR agency, and we’re looking forward to providing great value and great presentation as they extend their global reach still further into new countries.

The Stock Appletini. Find the recipe on the website

And of course, if you feel like a celebration, you could hardly do better than the Stock Appletini. You’ll find the recipe (with some others that use the great Stock range of branded drinks) on the Stock Spirits website.

Stock Spirits continues to win major international awards for its spirits brands, which combine traditional methods and high-technology in terms of production and quality control to achieve remarkable results. No wonder that Stock is rapidly becoming central Europe’s leading producer of branded spirits.

When we were commissioned to design and build the corporate site for a rapidly growing branded drinks manufacturer, Stock Spirits Group, we were concerned that international sites (the company had several overseas companies) should have the same look and feel. The company agreed and now we have implemented not just a corporate site, but sites covering international sales, US, Italy, Poland, Czech Republic, Slovakia and Slovenia.

Some of these sites are in three languages too, just to add to the complexity, but each one has a standard (though flexible) format. If you visit any one of them, you’ll be in no doubt that you are in a Stock Spirits Group site.

Working with Stock, we made the decision early on that it was important to give countries full flexibility in terms of marketing in their home territories – so we would link out from the corporate site to any brand sites which they had built and maintained for their particular markets.

That immediately defused the ‘not invented here’ syndrome and demonstrated that what we wanted was corporate consistency, but not a corporate straitjacket.

Stock keep on expanding, and as they do, their network of sites grows too. Bosnia and Herzegovina is the next territory to be covered, followed by Croatia. And the brand promise offered by Stock Spirits products and the reputation of the company both continue to strengthen and develop.

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