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	<title>Word West &#187; branding</title>
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	<description>Wild West&#039;s design and marketing blog</description>
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		<title>Barclays &#8211; Using the Power of Football</title>
		<link>http://www.designwildwest.com/blog/2010/10/barclays-using-the-power-of-football/</link>
		<comments>http://www.designwildwest.com/blog/2010/10/barclays-using-the-power-of-football/#comments</comments>
		<pubDate>Thu, 21 Oct 2010 09:50:21 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand and identity]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Activation]]></category>
		<category><![CDATA[Barclays]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Soccer]]></category>
		<category><![CDATA[sponsorship]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1399</guid>
		<description><![CDATA[WildWest Design has been creating press ads built around Barclays' sponsorship of the Premier League for use in Africa. Barclays is using them to strengthen brand values and increase product sales internationally.<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/10/barclays-using-the-power-of-football/' addthis:title='Barclays &#8211; Using the Power of Football ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<title>Barclays New York Challenge</title>
		<link>http://www.designwildwest.com/blog/2010/07/barclays-new-york-challenge/</link>
		<comments>http://www.designwildwest.com/blog/2010/07/barclays-new-york-challenge/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 10:40:45 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Brand and identity]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Activation]]></category>
		<category><![CDATA[Barclays]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[New York Challenge]]></category>
		<category><![CDATA[Soccer]]></category>
		<category><![CDATA[sponsorship]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1328</guid>
		<description><![CDATA[The Barclays New York challenge is a curtain raiser to the Barclays Premier League season, taking place in the US.<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/07/barclays-new-york-challenge/' addthis:title='Barclays New York Challenge ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Wild West &#8211; Helping out the Madrid bid</title>
		<link>http://www.designwildwest.com/blog/2010/07/wild-west-helping-out-the-madrid-bid/</link>
		<comments>http://www.designwildwest.com/blog/2010/07/wild-west-helping-out-the-madrid-bid/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 15:18:00 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Brand and identity]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[2018]]></category>
		<category><![CDATA[Activation]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[golf]]></category>
		<category><![CDATA[launch event]]></category>
		<category><![CDATA[Lexis]]></category>
		<category><![CDATA[Madrid]]></category>
		<category><![CDATA[press launch]]></category>
		<category><![CDATA[Ryder Cup]]></category>
		<category><![CDATA[Seve Ballesteros]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1277</guid>
		<description><![CDATA[Wild West designed and produced branded clothing and other material for a press conference on Spain's bid for the Ryder Cup<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/07/wild-west-helping-out-the-madrid-bid/' addthis:title='Wild West &#8211; Helping out the Madrid bid ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>&#8216;From little acorns&#8217; cover feature in Real Deals</title>
		<link>http://www.designwildwest.com/blog/2010/06/%e2%80%98from-little-acorns%e2%80%99-cover-feature-in-real-deals/</link>
		<comments>http://www.designwildwest.com/blog/2010/06/%e2%80%98from-little-acorns%e2%80%99-cover-feature-in-real-deals/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 15:21:13 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Finance and investment]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Inflexion]]></category>
		<category><![CDATA[investors]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[private equity]]></category>
		<category><![CDATA[Real Deals]]></category>
		<category><![CDATA[Simon Turner]]></category>
		<category><![CDATA[venture capital]]></category>
		<category><![CDATA[web site]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1210</guid>
		<description><![CDATA[Inflexion chief executive, Simon Turner Inflexion Private Equity are longstanding clients of WildWest Design. They began life on a shoestring, but have transformed into one of the industry’s top mid-market players. It&#8217;s largely because of Inflexion that WildWest was able to develop such a strong presence in financial markets. Now, managing partner Simon Turner is [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/06/%e2%80%98from-little-acorns%e2%80%99-cover-feature-in-real-deals/' addthis:title='&#8216;From little acorns&#8217; cover feature in Real Deals ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Our most successful piece of direct marketing, ever</title>
		<link>http://www.designwildwest.com/blog/2010/06/our-most-successful-piece-of-direct-marketing-ever/</link>
		<comments>http://www.designwildwest.com/blog/2010/06/our-most-successful-piece-of-direct-marketing-ever/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 09:37:07 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Direct]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ariba]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[direct response]]></category>
		<category><![CDATA[Finance Directors]]></category>
		<category><![CDATA[IT marketing]]></category>
		<category><![CDATA[sales campaign]]></category>
		<category><![CDATA[Times Top 200]]></category>
		<category><![CDATA[wild west design]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1190</guid>
		<description><![CDATA[Our most successful direct marketing campaign gained 70% response rates for an IT company.<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/06/our-most-successful-piece-of-direct-marketing-ever/' addthis:title='Our most successful piece of direct marketing, ever ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Great design &#8211; It all adds up</title>
		<link>http://www.designwildwest.com/blog/2010/06/great-design-it-all-adds-up/</link>
		<comments>http://www.designwildwest.com/blog/2010/06/great-design-it-all-adds-up/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 16:30:28 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Brand and identity]]></category>
		<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[design inspiration]]></category>
		<category><![CDATA[Hatton Grange]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[start-up]]></category>
		<category><![CDATA[Stock Spirits]]></category>
		<category><![CDATA[venture-backed]]></category>
		<category><![CDATA[web site]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1156</guid>
		<description><![CDATA[Great design should be accessible to every company, no matter how small or new, but it has to be implemented consistently to have the desired effect.<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/06/great-design-it-all-adds-up/' addthis:title='Great design &#8211; It all adds up ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Hatton Grange &#8211; Identity, Personality, and Capability Too</title>
		<link>http://www.designwildwest.com/blog/2010/06/hatton-grange-identity-personality-and-capability-too/</link>
		<comments>http://www.designwildwest.com/blog/2010/06/hatton-grange-identity-personality-and-capability-too/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 15:48:19 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Brand and identity]]></category>
		<category><![CDATA[Finance and investment]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Corporate]]></category>
		<category><![CDATA[executive]]></category>
		<category><![CDATA[Hatton Grange]]></category>
		<category><![CDATA[Hector MacAndrew]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[key skills]]></category>
		<category><![CDATA[media investment]]></category>
		<category><![CDATA[non-executive]]></category>
		<category><![CDATA[portfolio companies]]></category>
		<category><![CDATA[private equity]]></category>
		<category><![CDATA[recruitment]]></category>
		<category><![CDATA[senior managers]]></category>
		<category><![CDATA[Simon Mellor]]></category>
		<category><![CDATA[technology investment]]></category>
		<category><![CDATA[venture capital]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[wild west design]]></category>
		<category><![CDATA[WildWest design]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=1140</guid>
		<description><![CDATA[Hatton Grange is a new company, providing executive search and other related services to private equity and venture capital backed companies and investors. The company has a new website designed by WildWest Design.<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/06/hatton-grange-identity-personality-and-capability-too/' addthis:title='Hatton Grange &#8211; Identity, Personality, and Capability Too ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PFA Awards Branded &#8216;Barclays&#8217; by Wild West</title>
		<link>http://www.designwildwest.com/blog/2010/05/pfa-awards-branded-barclays-by-wild-west/</link>
		<comments>http://www.designwildwest.com/blog/2010/05/pfa-awards-branded-barclays-by-wild-west/#comments</comments>
		<pubDate>Fri, 07 May 2010 14:36:40 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Brand and identity]]></category>
		<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Display]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Activation]]></category>
		<category><![CDATA[Barclays]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Event branding]]></category>
		<category><![CDATA[football]]></category>
		<category><![CDATA[PFA]]></category>
		<category><![CDATA[PFA Awards]]></category>
		<category><![CDATA[PFA Awards dinner]]></category>
		<category><![CDATA[Premier League]]></category>
		<category><![CDATA[Soccer]]></category>
		<category><![CDATA[sponsorship]]></category>
		<category><![CDATA[www.barclaysfootball.com]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=987</guid>
		<description><![CDATA[Each year, Wild West is charged with making sure that people are aware of Barclays involvement in the Premier League in England, through a number of high-profile award events.<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/05/pfa-awards-branded-barclays-by-wild-west/' addthis:title='PFA Awards Branded &#8216;Barclays&#8217; by Wild West ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Barclays Spaces for Sports &#8211; Getting Support from the Fans</title>
		<link>http://www.designwildwest.com/blog/2010/04/barclays-spaces-for-sports-getting-support-from-the-fans/</link>
		<comments>http://www.designwildwest.com/blog/2010/04/barclays-spaces-for-sports-getting-support-from-the-fans/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 14:24:11 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Activation]]></category>
		<category><![CDATA[Barclays]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[football]]></category>
		<category><![CDATA[Football Foundation]]></category>
		<category><![CDATA[matchday programme]]></category>
		<category><![CDATA[Premier League]]></category>
		<category><![CDATA[Soccer]]></category>
		<category><![CDATA[Spaces for Sports]]></category>
		<category><![CDATA[sponsorship]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=944</guid>
		<description><![CDATA[Wild West design is helping to promote Barclays Spaces for Sports directly with Barclays Premier League fans.<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/04/barclays-spaces-for-sports-getting-support-from-the-fans/' addthis:title='Barclays Spaces for Sports &#8211; Getting Support from the Fans ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Design do&#8217;s and design don&#8217;ts</title>
		<link>http://www.designwildwest.com/blog/2010/03/design-dos-and-design-donts/</link>
		<comments>http://www.designwildwest.com/blog/2010/03/design-dos-and-design-donts/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 15:15:31 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Brand and identity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business services]]></category>
		<category><![CDATA[Corporate]]></category>
		<category><![CDATA[design rules]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[Loudhouse]]></category>
		<category><![CDATA[Okana]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Vintage Wine Gifts]]></category>

		<guid isPermaLink="false">http://www.designwildwest.com/blog/?p=824</guid>
		<description><![CDATA[As designers, we&#8217;re often asked if there are rules that you should follow in order to make something look good when it&#8217;s printed or put on the web. Sadly, we have to say that if there are any rules, we haven&#8217;t found them yet. In fact, we&#8217;d go further and say that often, it&#8217;s when [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2010/03/design-dos-and-design-donts/' addthis:title='Design do&#8217;s and design don&#8217;ts ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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