Published on
March 4, 2010 in
Design.
Tags: Charles Taylor, containers, insurance, International Group, magazines, marine insurance, Master's Guides, P&I, P&I Clubs, shipping, Standard Club, Technical bulletins, www.igpandi.org, www.standard-club.com.
The Wild-West designed web site for the International Group of P&I Clubs
Marine insurance can be a difficult field to understand, but over the years, we’ve worked for two important organisations in this specialist world – The Standard P&I Club and the International Group of P&I Clubs, the trade body for the P&I industry.
During that time, we’ve produced web and electronic resources, packaged DVD’s and training aids, produced news magazines, technical bulletins and annual reports, and designed the IGP&I logo.
We’d love to use our expertise more extensively. So, if you represent a company or organisation in shipping, marine insurance or another related field, why not get in touch?
You can see the IGP&I website at www.igpandi.org or visit the Standard Club at www.standard-club.com
Published on
September 24, 2009 in
Design, International and Marketing.
Tags: Charles Taylor, Charles Taylor Consulting, charterers, information, marine insurance, P&I, safety, shipowners, shipping.
Standard Bulletin
Our clients at the Standard need to keep in touch with people all around the globe. Their business is marine insurance and the regulations regarding ships and shipping change almost every day.
A judgement in a High Court case could mean that the way shipowners and charterers operate will have to change too. And there can be big penalties if these factors are ignored.
Standard Bulletin is one way that the Standard Club, based in the City of London, can keep in touch with its global industry. Designed by Wild West each month, Standard Bulletin contains a wealth of information that every shipowner and charterer needs in order to make the passage of goods around the world as smooth and as efficient as it can be.
Standard Safety, a complementary publication, deals with safe working practices – everything from working in confined spaces through to navigation issues. Charles Taylor & Co, who manage the Standard Club operation, make significant investments in attempting to ensure safety and increase awareness of best practice, something that continues to save lives around the world.
These two publications are both available on the Standard Club web site – www.standard-club.com – but paper copies have been proved to be essential to keep widely-dispersed individuals up to speed with information and best practice.
Published on
September 18, 2009 in
Corporate and Design.
Tags: annual, annual report, Charles Taylor, Corporate, design, financial, P&I, report, shipping, Standard Bermuda, Standard London.
Standard Annual Reports
Every year, you have the opportunity to put the case for your company, to analyse its trading position and the measures it is taking to ensure continued profitability and growth. There’s no question that the Annual Report is an important document.
It will be of vital importance to shareholders and other investors too, if you have them, but many other groups will study the document, for reassurance or the reverse. Your staff, your customers, analysts and journalists, members of trade bodies, those who supply you with services and products – these are just some of the possible groups who will be interested in what you have to say and how you make your case.
Wild West has worked on annual reports for two of the largest and most successful organisations in marine insurance for some years now. The Standard Clubs of London and Bermuda provide mutual insurance to a large percentage of the world’s shipping, making sure that international trade can continue to thrive.
We’d like to think that our design and presentation input has helped these organisations – and the company that manages them, Charles Taylor & Co – to grow and thrive.
One of our series of animal safety posters for Charles Taylor & Co
We were asked by marine insurance specialists Charles Taylor & Co to produce a set of posters to promote safety on ships. Ships’ crew knew about safe working procedures, but they occasionally ignored them, with sometimes disastrous results. Of course, each one of these incidents was not only serious, but expensive too, and Charles Taylor wanted to do all it could to prevent them. One problem was that crew members’ first language was often not English. Another was that previous ‘blood and guts’ approaches were being ignored. Our solution was to use animals to point up messages. We hoped that by raising a smile and providing an attractive, friendly image, we could make more of a point. Our series of posters was enthusiastically displayed on ships, and helped to reduce the number of crew injury incidents and, just as important, the value of claims that stemmed from them.
Guidance on Responding to Pollution for Dutch shipowners
All over the world, shipowners and seamen are being told to eliminate pollution, to such an extent that, in many areas, it is a criminal offence to cause or allow pollution to happen, even accidentally. Much of the burden of this problem – and everyone agrees that pollution must be prevented – falls on those who insure commercial shipping. This is true especially for the many commercial craft who ply their trade on Europe’s waterways. One of the leading insurers is the Standard London organisation, whose managers are longstanding Wild West clients, the city-based Charles Taylor & Co., part of Charles Taylor Consulting. As part of their response to the need for continued vigilance about pollution and the need to handle it effectively, Pollution Response sheets like these are designed and produced by Wild West in a variety of languages – Russian, Dutch, German and English. Just another example of how designers have to deal with multi-lingual issues these days! You can see more our design work for Charles Taylor at www.standard-club.com/knowledgecentre/
Ships are big things. Giant, slow-moving, difficult to stop once they have momentum and prone to all kinds of forces that wind and wave can throw at them. And no matter how technology advances (GPS for example), ships can be subject to, and the cause of, all kinds of problems – piracy, pollution, dock damage, fire, cargo damage, crew accidents among them – and all those problems have to be insured and regulated.
The International Group of P&I Clubs is the trade body that works with the insurers of all these risks to ensure that, no matter what the problem (an oil spill in the arctic for example), the problems are dealt with and trade continues. The P&I clubs themselves (P&I is protection and indemnity, and the organisations are called ‘clubs’ because they are mutuals, working on behalf of their members, like old-fashioned building societies) insure over 90% of the world’s shipping, and work ceaselessly to try to prevent accidents and hence reduce claims.
We were introduced to the International Group by our friends at Charles Taylor and Co, who manage one of the most successful of the world’s P&I clubs, the Standard Club (www.standard-club.com). Our project was to redesign the International Group logo and then to design and implement a new web site for this very influential trade body, which includes links to all the members, a self-administered news service and even a page with links to the European Union portal.
See for yourself at www.igpandi.org
Imagery can tell a powerful story
Yes, we all know what one picture is worth, but are those thousand words important to your clients? What could they say about you and your products? Could they introduce your company more effectively?
When we worked on a new literature theme for telecomms software specialists Tribold, we wanted to emphasise the importance of the individual in huge global markets. (www.tribold.com – Wild West also designed the Tribold logo)
When we looked for ways to dramatise the three-dimensional sound picture that Sonaptic were able to provide, we tried to find images that would show what Sonaptic technology meant to end-users. (Sonaptic was bought shortly after, by Wolfson Micro – someone must have been impressed!).
The annual reports we produce for marine insurance specialist Charles Taylor featured stormy seas this year, a reflection of conditions in the global shipping market, and in investment markets where it gains much of the income to offset insurance costs. (www.standard-club.com)
Whatever your message to the world, the imagery you use – on printed materials, advertising, and on web and electronic resources – should be appropriate, consistent and help to deliver an immediate impression.