It must be Christmas soon.
We’ve just had our first brief for an electronic christmas card, which, like the first cuckoo, is a sure sign that the season is about to change.
A lot of our clients and friends like cards that can be emailed. They’re fun, they cost a whole lot less to deliver, they’re environmentally friendly and what’s more, companies can give some money to charity from the budget.
Gif animations can be delivered to pretty much any email box. Flash animations are trickier but there’s usually a way to get recipients to take a look at what a company has created. And if a card like this is done with a bit of flair, it can help underline a company’s position and credentials, and become an effective piece of marketing weaponry, without looking inappropriate.
So, with Christmas around the corner, what will you be sending this year?