Tag Archive for 'Citroen Racing'

Citroën Racing, World Rally Champions

Published on May 26, 2010 in Marketing and Sport. 0 Comments Tags: , , , , , , , , , .

Citroën Racing, are the World Rally Champions, and now they have a sponsor prospectus that matches their amazing track record of success since 2000.

Citroën Racing's new sponsor prospectus, designed and written by WildWest

Citroën Racing's new sponsor prospectus, designed and written by WildWest

Designed, written and produced by WildWest, this comprehensive document (it runs to around 50 pages) gives anyone involved with commercial sponsorship on an international basis, a unique insight into the value proposition that Citroën Racing are able to provide.

The prospectus was designed and produced on behalf of Citroën, and their sales and marketing agency, SMI.

SMI are based in Spain and run by motorsport expert Jonathan Bancroft. Jonathan and his team have represented a number of companies and ventures and are now working on a number of football initiatives too.

If you are interested in supporting Citroën in their future competition in teh World Rally Championship and would like to see a copy of the Citroën prospectus, then please do get in touch with SMI.

World Rally? A bit tame, isn’t it?

Published on April 9, 2010 in Unusual. 0 Comments Tags: , , , , , , , , , , .

The following is a link to a You Tube video clip.  Just click on the link to view it!

Sordo – In the Car Park!

Just in case you thought that the World Rally Championship was a bit tame for your brand, here’s Citroen’s No2 driver in a car park in Cork….

See the posts below for our links to the Sports Media International agency and to Citroen Racing!

Serious about international sponsorship?

Published on April 1, 2010 in Brand and identity, International, Marketing and Sport. 0 Comments Tags: , , , , , , , , , , , , , .

If you are, maybe its time to check out the FIA World Rally Championship and the most successful team of this century, Citroen Racing. We’ve just produced a marketing pack and presentation on behalf of the Citroen Racing team and their sponsorship marketing agency, SMI. (see the post below as well!)

World Rally gives sponsors a huge marketing platform with the necessary vast TV audiences. Citroen use world rally as a key part of their brand development strategy, and, if it works for them, you can bet they will make it work for their sponsors too.

Over and above the mobile billboard aspect, there are some really great hospitality options including something that money just can’t buy – the option to be driven over the Citroen Racing test track by the World Rally Champion, Sebastien Loeb.

Mind you, that is not an option for the faint-hearted! More here and in the post below.

http://www.sports-media-intl.com/case-studies/citroen

Sponsorship activation – our partnership with SMI

Published on March 23, 2010 in Brand and identity, International and Sport. 0 Comments Tags: , , , , , , , , , , , , .

SMI (Sports Media International) is a specialist sponsorship agency working on an international basis with rights-holders and commercial companies. SMI helps rights holders package and sell sponsorships, and it helps commercial companies to source and activate sponsorships on a global scale.

Citroen Racing. The most successful World Rally Championship team of this decade.

Citroen Racing. The most successful World Rally Championship team of this decade.

Wild West has worked with SMI on a number of projects (and indeed designed and produced the SMI website!).

On the commercial front, SMI has been working with Citroen Racing since 2002, promoting its proposition to the commercial world. Citroen is the most successful World Rally Championship team this decade and sponsorship opportunities there are valuable properties. After all, Citroen uses its own involvement in WRC to promote and enrich its own brand on an international basis, and if it works for them, then it can also work for commercial sponsors too.

The joy of sponsorship is that it enables brands to gain traction on an international scale, achieving results that might be impossibly expensive on a country by country basis. Citroen’s unique record of success is also extremely valuable and can give brands almost instant status.

For more on SMI and Citroen, go to: http://www.sports-media-intl.com/case-studies/citroen