Our new brand mark
Phew! Stage one of our new look goes live from 18th October. It’s taken us a while to get there, but you can check our holding page (and, if the mood takes you) download a copy of our new credentials document from our site. Use either the old address (www.wildwildwest.co.uk) or our new url (www.designwildwest.com). In between working for all our clients, we’ll be working on the new web site and our new stationery, which will also be going into production very soon. You can see our new mark on this post. Big, bold and confident, our new mark will help us to maintain our position as a respected supplier of corporate design services for print and display, and also for the web and electronic media.
Published on
September 18, 2009 in
Corporate and Design.
Tags: annual, annual report, Charles Taylor, Corporate, design, financial, P&I, report, shipping, Standard Bermuda, Standard London.
Standard Annual Reports
Every year, you have the opportunity to put the case for your company, to analyse its trading position and the measures it is taking to ensure continued profitability and growth. There’s no question that the Annual Report is an important document.
It will be of vital importance to shareholders and other investors too, if you have them, but many other groups will study the document, for reassurance or the reverse. Your staff, your customers, analysts and journalists, members of trade bodies, those who supply you with services and products – these are just some of the possible groups who will be interested in what you have to say and how you make your case.
Wild West has worked on annual reports for two of the largest and most successful organisations in marine insurance for some years now. The Standard Clubs of London and Bermuda provide mutual insurance to a large percentage of the world’s shipping, making sure that international trade can continue to thrive.
We’d like to think that our design and presentation input has helped these organisations – and the company that manages them, Charles Taylor & Co – to grow and thrive.
Looks like a very simple little web site, doesn’t it? But the web site we created for Indicus Advisors is a little like the wardrobe door that leads to Narnia in the CS Lewis books; there’s a whole lot more than you would imagine behind that simple entrance.
The reason is that Indicus want to give information primarily to a select group of investors and potential investors, and to be recognised as a member of either group, you’ll need to apply to Indicus for a password which will give you access to the privileged areas in the site.
If you invest in one fund, then your password allows you access to information about it. Invest in more, and your password opens up more doors.
A site like this demands care in its creation and in its maintenance too. But it can pay important dividends (figuratively!) in building important links between a company and the people who really matter in the market.
Imagery can tell a powerful story
Yes, we all know what one picture is worth, but are those thousand words important to your clients? What could they say about you and your products? Could they introduce your company more effectively?
When we worked on a new literature theme for telecomms software specialists Tribold, we wanted to emphasise the importance of the individual in huge global markets. (www.tribold.com – Wild West also designed the Tribold logo)
When we looked for ways to dramatise the three-dimensional sound picture that Sonaptic were able to provide, we tried to find images that would show what Sonaptic technology meant to end-users. (Sonaptic was bought shortly after, by Wolfson Micro – someone must have been impressed!).
The annual reports we produce for marine insurance specialist Charles Taylor featured stormy seas this year, a reflection of conditions in the global shipping market, and in investment markets where it gains much of the income to offset insurance costs. (www.standard-club.com)
Whatever your message to the world, the imagery you use – on printed materials, advertising, and on web and electronic resources – should be appropriate, consistent and help to deliver an immediate impression.
Published on
June 24, 2009 in
Brand and identity, Corporate and Design.
Tags: brand development, branding, copyright, Corporate, design, identity, logos, Pension Corporation, Secerno.
Years ago, there used to be tales of companies paying many millions of pounds for a new identity, only, in some cases, to abandon it shortly after. Now, with pressure on costs all round, revising an identity or creating a new one can be an expensive and difficult to manage option. The problem of course, is that everyone is an expert here. Our view (for what its worth) is that ‘if it feels good, do it,’ but that it shouldn’t cost huge amounts of money. Wild West has successfully implemented new identities for companies as diverse as Secerno (www.secerno.com), Tribold (www.tribold.com) and Inflexion (www.inflexion.com), but I have to add that when, after a long process of creation and evaluation, Stock Spirits decided that a modest refinement of their current mark would work for them, they were probably right too. See for yourself at www.stockspiritsgroup.com. We designed their websites too, by the way.
Pension Corporation has a bold new logo. The penguin theme is carried through their corporate design work.
The logo for high-tech database security company, Secerno. Secerno is a spin-out from Oxford University. Wild West also designed their web site.