Tag Archive for 'design'

Ambition. In business, who dares sometimes does win.

We’ve worked for a number of new and emerging clients over the past few years. Inevitably, they’ve been both feisty and challenging – wanting rather more in terms of design, brand values and presence than they might get at a print shop on the corner, but not wanting to spend money unnecessarily in the process.

Some of them have gone on to greater things (Secerno, for example, a technology spin out from Oxford University were purchased by the ubiquitous Oracle Corporation, and Alcentra have become an international presence in investment markets), while many more continue to try to gain traction and impetus in the fragile economy that some see around us.

The initial goal for most of these companies is to get the basics in place. To have a business card that they can use in their first meetings without feeling embarassed by the quality. To get a website that engenders the spirit that they bring to their particular sector of the market. To have a high quality outbound emailer that they can use to keep in touch with their clients and prospects.

It has to be said too that they are often relieved that a company like ours exists. Because we integrate design and web and electronic development, we can ensure that quality stretches across every part of the marketing equation. Something that for a newer company is vital.

Hatton Grange are typical. A headhunting firm specialising in helping private equity firms to staff their new investments (particularly in the fields of new media and marketing), they have been excited and encouraged by the help that WildWest Design has been able to give them, setting up a simple but immensely stylish website and giving them a logo that is both impressive and simple to integrate on stationery and business cards, as well as on the marketing projects they have in mind for next year.

Source Foods are another example, a local company recreating themselves as a great value seller of an interesting range of food for offices and office workers. Our Source ecommerce site is effectively a new outlet for this pioneering firm as they plot the development of their service, which already includes food for meetings to companies anywhere in West London, delivered free of charge.

In similar circumstances, we have managed to help Resolute Asset Management, Satya Capital and most recently R3Location Ltd., a new company offering a more personal and all-embracing service to companies who need to relocate senior executives and their families to homes in London and the South East.

At WildWest Design, we’re very proud of our track record in helping emerging companies to establish themselves, and we always remember that, when they grow, we grow with them.

 

Barclays Footy Goes YouTube

Barclays Football TV

You can follow the official sponsor of the English Premier League now on Twitter (search for Barclays Footy) and you can see all the great things that Barclays are doing for the game on YouTube too.

The Barclays Premier League has to be one of the most popular national leagues in the world and Barclays is helping to bring it closer to more and more international audiences.

At Wild West, we’re incredibly proud that our design work (in electronic and print media) is now being seen by huge numbers of people around the world, and helping to underline too our status as a great source of design in the world of football, sport and sponsorship.

Barclays football is also on the web (of course!) at www.barclaysfootball.com

Great design – It all adds up

No matter whether you are a start-up operation just beginning to make your mark on the business world, or an established company with a brand to protect and enhance, the way you look is important.

And it’s not so good when your website (for example) looks great, but your corporate stationery looks second class. Or your product literature is great, but you’re let down by an outbound email. High quality is important and consistent quality more important still.

At WildWest Design, we’re proud to provide that consistency of approach. Because we’re not the largest of design companies, we have to be incredibly thorough about detail, (as well as providing the inspiration in terms of the big picture), because getting things right – from a business card or a powerpoint presentation to a corporate display or a product launch – really does matter. It means business for our clients, and it means business for us too.

Our bright and confident logo for Hatton Grange, a company providing specialist services to private equity and venture capital companies

Our bright and confident logo for Hatton Grange, a company providing specialist services to private equity and venture capital companies

Hatton Grange (see the story directly below) are the latest new company to launch with a new identity, new stationery and new website – all designed by WildWest. They join a growing list of companies working with WildWest, either for specific projects or on the basis of regular and frequent needs. You’ll find that list to the right of this story. Scroll down to the ‘Contacts’ section.

In total contrast to this project was our work for central Europe’s largest manufacturer of branded spirits. Stock Spirits neeed to document and control the use of their brand mark over different territories, and to ensure a consistency of approach in terms of corporate websites wherever their products are sold. WildWest designed and implemented a set of ten websites, many with two and three language versions.

Reinforcing brand consistency on an international basis - Branding defined and guided for Stock Spirits, Central Europe's largest producer of branded spirits

Different companies have different requirements, but our award-winning service can be important whether you have specific design needs, or you are concerned to have a service that will reinforce your product and service quality wherever you are visible.

Brands2Life – 10 Years Old!

Gosh, it’s 10 years since we designed the logo for a new PR company called Brands2Life.b2l_rgb
Now, they are one of the most successful PR outfits around with a client list that is based in technology and telecomms, but stretches a long way into other areas too.

And they are still a client of Wild West! Over the years, we’ve worked on web, advertising, direct marketing, print design and display projects for the agency directly and for its clients.

We would like to add our congratulations to Giles Fraser and Sarah Scales, who have made Brands2Life such a success over 10 years.

Indicus Advisors – New Look, New Outlook

Our finance and investment clients have been busy this month. Indicus Advisors have just implemented their ‘refreshed’ new logo and should be going live with their new website design very shortly. Meanwhile, Resolute Asset Management and Peace Dividend (a company investing in Yemen) are the latest companies in this sector to add to the WildWest client list.

Indicus, whose business is in the white hot territory of the finance markets, think they may just be over the leap they have had to make from the old assumptions to the new. So maybe the recovery actually is on the way.

More on all of these developments very soon.

What more do you need from us?

We’ve implemented a new web site. At the moment, it’s a simple holding site – in line with our bold new look. You can reach it on our old address (www.wildwildwest.co.uk) or on our new one – www.designwildwest.com

The pictures which you view through the WW device are samples of our work – from the ribbons on the Barclays Premier League trophy, through to our web site for Stock Spirits.

It is just a holding page really, but you can check our address, view or download our (very smart!) new credentials document or (of course) link through from the site to this blog (and we’ll be updating our blog header very soon too).

If you would like to see more from us – either on the web site or on this blog – then please let us know. At the moment we’re debating what we feature on the web site – our past award-winning work, case studies on topics as widely different as corporate naming or annual reports, or simply the kind comments we’ve had from our clients over the years. Please do get in touch if you have suggestions or comments!

And if you’ve not dealt with us before, maybe now is the time to think about whether we can help you? As you’ll see – in corporate design, in web and electronic marketing, and in sport sponsorship activation – we have a pretty good track record. Why not go to our web site now and take a look at our brand spanking new credentials document? We hope it will convince you to get in touch.

Please bookmark our address now: www.designwildwest.com

You only do it once a year. The Annual Report

Standard Annual Reports

Standard Annual Reports

Every year, you have the opportunity to put the case for your company, to analyse its trading position and the measures it is taking to ensure continued profitability and growth. There’s no question that the Annual Report is an important document.

It will be of vital importance to shareholders and other investors too, if you have them, but many other groups will study the document, for reassurance or the reverse. Your staff, your customers, analysts and journalists, members of trade bodies, those who supply you with services and products – these are just some of the possible groups who will be interested in what you have to say and how you make your case.

Wild West has worked on annual reports for two of the largest and most successful organisations in marine insurance for some years now. The Standard Clubs of London and Bermuda provide mutual insurance to a large percentage of the world’s shipping, making sure that international trade can continue to thrive.

We’d like to think that our design and presentation input has helped these organisations – and the company that manages them, Charles Taylor & Co – to grow and thrive.