Tag Archive for 'design'

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Premier League News

Standout photography lifts Barclays magazine
Standout photography lifts Barclays magazine

Wild West has just redesigned the covers of the Barclays soccer magazine that carries news and views about the Barclays Premier League, widely acknowledged now to be the most competitive, and certainly the most popular, club soccer championship in the world. Barclays is a long-standing supporter of the Premier League and is an active and effective sponsor, helping to widen its appeal internationally, as well as at home. The Barclays Premier League is a key component of Barclays marketing plans which are designed to cement its position as one of the world’s leading financial institutions.

Helping to Eliminate Pollution

Guidance on Responding to Pollution for Dutch shipowners

Guidance on Responding to Pollution for Dutch shipowners

All over the world, shipowners and seamen are being told to eliminate pollution, to such an extent that, in many areas, it is a criminal offence to cause or allow pollution to happen, even accidentally. Much of the burden of this problem – and everyone agrees that pollution must be prevented – falls on those who insure commercial shipping. This is true especially for the many commercial craft who ply their trade on Europe’s waterways. One of the leading insurers is the Standard London organisation, whose managers are longstanding Wild West clients, the city-based Charles Taylor & Co., part of Charles Taylor Consulting.  As part of their response to the need for continued vigilance about pollution and the need to handle it effectively, Pollution Response sheets like these are designed and produced by Wild West in a variety of languages – Russian, Dutch, German and English. Just another example of how designers have to deal with multi-lingual issues these days! You can see more our design work for Charles Taylor at www.standard-club.com/knowledgecentre/

Wild West on Twitter!

Never ones to be left behind when it comes to new trends, Wild West design is now on Twitter. You can follow us at http://twitter.com/designwildwest

Zelens Skin Science – International Web Marketing

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Zelens Skin Science is an almost legendary range of anti-ageing skincare products, formulated by Dr Markko Lens. These handsomely packaged (and expensive!) products reach international markets through a website designed and maintained by Wild West. Customers around the world can read reviews and testimonials, browse the complete range of products and purchase, all through a single global web presence. www.zelens.com

A Question of Identity

Years ago, there used to be tales of companies paying many millions of pounds for a new identity, only, in some cases, to abandon it shortly after. Now, with pressure on costs all round, revising an identity or creating a new one can be an expensive and difficult to manage option. The problem of course, is that everyone is an expert here. Our view (for what its worth) is that ‘if it feels good, do it,’ but that it shouldn’t cost huge amounts of money. Wild West has successfully implemented new identities for companies as diverse as Secerno (www.secerno.com), Tribold (www.tribold.com) and Inflexion (www.inflexion.com), but I have to add that when, after a long process of creation and evaluation, Stock Spirits decided that a modest refinement of their current mark would work for them, they were probably right too. See for yourself at www.stockspiritsgroup.com. We designed their websites too, by the way.

Pension Corporation Logo

Pension Corporation has a bold new logo. The penguin theme is carried through their corporate design work.

The logo for internet security company, Secerno

The logo for high-tech database security company, Secerno. Secerno is a spin-out from Oxford University. Wild West also designed their web site.

Barclays and the Premier League

Part of the Barclays headquarters display

Part of the Barclays headquarters display

Despite all the pressure on the banking sector over the last year, Barclays is still making its sponsorship of the British Premier League work very hard for them. Barclays see it as a key element in their ambitious international development plans, and this week, Wild West will be installing a new display at the Barclays head office in their prestigious Canary Wharf  headquarters building.