Tag Archive for 'direct mail'

Personal Print and the Power of Micro-Marketing

Published on June 2, 2010 in Marketing. 1 Comment Tags: , , , , , , , , .

If you are bidding for a big contract, trying to establish your credentials with a potentially large client, or submitting proposals that you want to be remembered, think about the power of micro-marketing.

Today, digital print is sometimes almost indistinguishable from material produced in other ways, and it gives you amazing flexibility too.

The same kind of flexibility that you’re used to when producing a mail-merged letter for example, with the additional credibility of high-quality print.

So you can personalise complete documents, binders, reports, proposals and have them produced as though they were mass-market materials.

We’ve produced these kind of documents for Pricoa Relocation, for Birse Civils and Balfour Beatty. We’ve also produced direct marketing materials personalised to potential clients for Tectura, and personal market research documents for Hardwicke.

Those aren’t the only possibilities either. Outdoor displays, liveried cars or cabs, posters – all can be produced as one-offs or in small volumes to meet your particular requirements.

If you would like to find out more, just get in touch.

One thing leads to many more…

Published on February 16, 2010 in Marketing. 0 Comments Tags: , , , , , , , , , , , , , , , .
From the new Alcentra/BNY Mellon site

From the new Alcentra/BNY Mellon site

We’re certain that we can’t claim the credit, but it does have to be said that our clients – and particularly those in finance and business services – have managed to retain the entrepreneurial spirit, even through the downturn which we have (and still are in our view) experiencing.

So, while new clients have been harder to get than ever before, it’s been good to have recommendations (either because our work has been visible or because one of our existing clients has been kind enough to refer us to colleagues and friends) which have been cemented on the basis of the work that we have done elsewhere.

Our new site for the American operation of Alcentra (a long-standing and valued client of Wild West Design here in London) adds resources from BNY Mellon, and is already looking very successful.

Further from home, our work for Satya Capital, which we referred to in an earlier post, was noted by a new company working to bring investment into southern Sudan, and it has been our great pleasure to help them (though too early to reveal our work!)

Recent projects for us have included press advertising, web banners, complete websites, identity projects, display systems, corporate and product literature of different kinds, direct marketing initiatives and more! It has been a busy year already, but we’re always pleased to welcome new clients and the challenges they bring.

If you would like to see more of our work of course, just visit the home page of our website and view or print our credentials document, or get in touch with us directly.

Direct response – time to forget email and go back to print?

Published on October 13, 2009 in Marketing. 0 Comments Tags: , , , , , , , , .
an exclusive dm package

an exclusive dm package

A lot of people are saying to us these days that email is over-used as a marketing medium, that their spam filters have (at last) caught up with sorting out the desirable from the unwanted, and that they are turning back to print in a bid to get response rates back to where they once were.

It’s certainly true that e-marketing is over-used. We all have rafts of spam that is ill-directed and ill-targeted (and not very imaginative either, if it comes to that).

So, could I right now make a plea to all those who want to spam me in Russian or German not to bother? My Russian is non-existent, and my German is limited to asking for a loaf of bread and some onions. So, trying to interest me in your products (whether web-hosting or viagra) in either of those languages probably isn’t going to work.

Email is cheap, quick and available and probably that’s why it often isn’t working. It’s too easy to do without too much thought, and consequently can be counter-productive – sometimes, you’d be better off doing nothing than doing that.

Meanwhile, print campaigns, especially when well thought through, well targeted (ie they are sent to the right people) and thoughtfully followed up, DO work, even in these slightly straighened times.

Our campaign for Citroen Sport last year was a case in point. (In conjunction with our friends at Sports Media International, we helped to find the new sponsor they were looking for). And we’ve done it before, very effectively for Flying Pictures, a company whose business is concerned with hot-air balloons (!), and spectacularly for a software company called Ariba, who really gave us the scope (both budget and time) to do something effective.

Get in touch if you’d like to find out more about that Ariba initiative – it’s not often that a campaign directed at senior decision-makers gets a 60% response rate (and we only cheated a little!)

Unusual Assignments

Published on June 23, 2009 in Direct, Marketing, Sport and Unusual. 0 Comments Tags: , , , , , .

Barclays Champions

We’ve created corporate ties for Charles Taylor and branded a pub for an internet security company (so that they could meet exhibition visitors in comfort!). We’ve packaged remote-control cars to launch a new company in the UK (our most successful piece of direct mail ever), and put a DVD in a briefcase to promote a software company to corporate clients. But probably the most visible of our unusual assignments is to produce the ribbons that adorn the trophy awarded to the winners of the Premier League each year.