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	<title>Word West &#187; email marketing</title>
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		<title>Direct response &#8211; time to forget email and go back to print?</title>
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		<pubDate>Tue, 13 Oct 2009 09:35:56 +0000</pubDate>
		<dc:creator>michael</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ariba]]></category>
		<category><![CDATA[citroen sport]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[direct response]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Flying Pictures]]></category>
		<category><![CDATA[senior decision-makers]]></category>
		<category><![CDATA[Sports Media International]]></category>

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		<description><![CDATA[A lot of people are saying to us these days that email is over-used as a marketing medium, that their spam filters have (at last) caught up with sorting out the desirable from the unwanted, and that they are turning back to print in a bid to get response rates back to where they once [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://www.designwildwest.com/blog/2009/10/direct-response-time-to-forget-email-and-go-back-to-print/' addthis:title='Direct response &#8211; time to forget email and go back to print? ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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