My credit card company sent me a mailer recently. It was so flimsy that I doubted the sales proposition even before I read it, and it wasn’t much of a surprise to find the offer totally valueless. Better to send me nothing than this kind of thing.
On the other hand, WildWest has proven over the years that producing high quality items (with a little imagination mixed in) really does produce good results.
Like? Like the two-part mailing we once developed for a software company. It was aimed at Times Top 250 finance directors – a market we thought was well nigh impossible to reach, let alone get response from. Our mailing had a theme – power and control. The message was that you can’t be powerful unless you are in control (our client’s software promised control over corporate expenditure).
Our pack contained a remote-control car – a bright red Porsche model. We branded and re-packaged it to reflect our message, and we sent it out with one omission. The controller for the car. You didn’t get that unless you sent back the card in the first pack.
There was no catch. No salesman would call (unless requested). No marketing material would be sent.
It wasn’t too much of a surprise to find that we had a 60% response rate within a week. What was more surprising was how many of our target market wanted to meet with our client and to find out more about that software. Our client – previously unknown in this market – suddenly had a hugely valuable sales pipeline.
The same theme is reflected in the work we have been doing with sports marketing agency, SMI.

Sports Media International market sponsorship packages in motorsport, sailing and soccer, and the really high quality marketing packs that we have developed for their clients (at Citroen Sport and Mahindra Racing) are both appropriate and respected. So too, with the brand-building photo-books which we produce for Barclays and their work with the Barclays Premier League.
The message is simple. If you have a high-quality product, you need high-quality materials to back it up. And of course, there’s no one better to meet those demands than WildWest design.
