If you are, maybe its time to check out the FIA World Rally Championship and the most successful team of this century, Citroen Racing. We’ve just produced a marketing pack and presentation on behalf of the Citroen Racing team and their sponsorship marketing agency, SMI. (see the post below as well!)
World Rally gives sponsors a huge marketing platform with the necessary vast TV audiences. Citroen use world rally as a key part of their brand development strategy, and, if it works for them, you can bet they will make it work for their sponsors too.
Over and above the mobile billboard aspect, there are some really great hospitality options including something that money just can’t buy – the option to be driven over the Citroen Racing test track by the World Rally Champion, Sebastien Loeb.
Mind you, that is not an option for the faint-hearted! More here and in the post below.
http://www.sports-media-intl.com/case-studies/citroen