Tag Archive for 'identity'

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Building Stock Spirits as an International Brand

Branding guidelines for Stock Spirits
Branding guidelines for Stock Spirits
Ensuring consistency is vital in international markets
Ensuring consistency is vital in international markets

Stock Spirits is a company with a mission, to become Central Europe’s premier manufacturer of branded spirits. The company, which has manufacturing facilities in Italy, the Czech Republic and Poland, needed to establish its credentials as a leading brand, and an important part of the process was to develop, refine, and lay down rules for how it is used in all the markets around the world serviced by Stock. Wild West had a key role to play in this development, helping to guide corporate choices in terms of how the logo should appear, and how to gain consistency wherever the logo was to be reproduced – whether on stationery, presentations, on-pack branding or advertising. Wild West also developed and implemented the new look on the company’s seven different and multi-language web sites. Now, with this critical document in place, Stock is able to expand its presence into new markets, always with the understanding that its corporate signature will be faithfully reproduced, wherever in the world it appears. www.stockspiritsgroup.com

Putting the MD on the Web

There’s an old saying in advertising that ‘only in the direst cases, should you show the clients’ faces,’ but today, more and more senior execs are taking to the web to explain in person what they are aiming to deliver, the progress they have made and how they plan to overcome future challenges. It can be a simple head-to-camera video or it can be more exciting. Some companies are putting video on their website to explain what their product is in more dramatic fashion, as in this video for Chilean Heliski, a new business venture backed by executives from long-standing Wild West clients, Inflexion.

A Question of Identity

Years ago, there used to be tales of companies paying many millions of pounds for a new identity, only, in some cases, to abandon it shortly after. Now, with pressure on costs all round, revising an identity or creating a new one can be an expensive and difficult to manage option. The problem of course, is that everyone is an expert here. Our view (for what its worth) is that ‘if it feels good, do it,’ but that it shouldn’t cost huge amounts of money. Wild West has successfully implemented new identities for companies as diverse as Secerno (www.secerno.com), Tribold (www.tribold.com) and Inflexion (www.inflexion.com), but I have to add that when, after a long process of creation and evaluation, Stock Spirits decided that a modest refinement of their current mark would work for them, they were probably right too. See for yourself at www.stockspiritsgroup.com. We designed their websites too, by the way.

Pension Corporation Logo

Pension Corporation has a bold new logo. The penguin theme is carried through their corporate design work.

The logo for internet security company, Secerno

The logo for high-tech database security company, Secerno. Secerno is a spin-out from Oxford University. Wild West also designed their web site.